Of all of the great skills that product designers and engineers are blessed with, graphic design isn’t necessarily known for being high up on that list. While talent and skill will obviously vary from person to person, there’s more than one reason why design studios have different departments for different disciplines for general day-to-day work.

With that being said, the process of ideating and constructing a two-dimensional logo isn’t too different from creating a three-dimensional form if one follows the basic principals of a structured development process…especially if you take the time to learn the basics of what makes a good logo design.

Tasked with creating a logo design for a fictional construction company, graphic designer Aaron Draplin of Draplin Design Co. gives us an inside view of his logo design process starting with the familiar inspiration books and pencil and paper before moving into Adobe Illustrator to create a brand package.

Along the way, he gives some unique insight that is sure to be useful for all types of designers…regardless if your goal is to create the next great logo or simply set off on your own freelance journey.

Whether you’re just checking in to have a quick review of that Illustrator class you took back in school or just simply want to see how another creative works, count this among one of the better design process videos we’ve seen in awhile:









Be sure to check out the rest of Draplin’s work over at Draplin Design Co.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.