Almost exactly a month ago, SolidSmack reported that popular toymaker Hasbro would be teaming up with Shapeways to offer My Little Pony fans (AKA Bronies) the option to 3D print and sell their own creations based on the Hasbro-owned content via their new(ish) SuperFanArt platform.
As we predicted, the experimental move into user-created licensed content would be the beginning of something much larger for both Hasbro and other companies looking to strategically place themselves in the 3D printing movement.
This past weekend it was announced that due to the early success of the My Little Pony-based designs, Hasbro has decided to expand the option of 3D printing their licensed content across more brands in their portfolio including accessories for Dragonvale, Dungeons & Dragons, Monopoly, Scrabble and Transformers:
From Hasbro and Shapeways:
This letter is an invitation for you to become part of SuperFanArt and the broader Hasbro and Shapeways communities, so we can help you promote and sell your designs to other fans. If you have a passion to develop 3D-printable art based on any of the following brands, we’d like to hear from you:
- Dungeons & Dragons
- My Little Pony
- Scrabble (to be sold in US and Canada only)
Get your designs ready and visit SuperFanArt.com on August 22 for instructions on how to upload your work for promotion and sale. We hope you’ll join us in expanding the power of 3D printing by becoming a part of this exciting movement!
Your friends at Hasbro & Shapeways
The move creates an interesting new revenue stream for Hasbro in an age where the sale of toys has been lacking due to the increased usage of apps and other forms of digital entertainment. Hasbro will be sharing the profits from the prints with Shapeways and will presumably focus their efforts on expanding even more brands into additive manufacturing territory.
“Shapeways is super excited to be working with Hasbro to help bring more 3D printed awesomeness to the masses via SuperFanArt. The first wave of the groundbreaking Intellectual Property and 3D Printing partnership was a huge success, and now we are ready for you to help take it to the next level.”
It should be noted that the SuperFanArt platform is separate from the ALLSPARK platform (in partnership with 3D Systems) that Hasbro announced in February of 2014. While it is unclear what the final vision for ALLSPARK is, it was trademarked by Hasbro and identified as a three-tiered additive manufacturing platform for Hasbro-licensed content:
Computer software for creating, designing, modifying, customizing, sharing and saving computer generated representations capable of being printed by a three dimensional printer to create physical objects, namely, jewelry, ornaments, arts objects, artifacts, household goods, toys, games, hobby models, accessories, office products, and various other consumer products.
Custom prototype fabrication via three dimensional printing for others of new parts, components and models for others, namely, jewelry, ornaments, arts objects, artifacts, household goods, toys, games, hobby models, accessories, office products, and various other consumer products.
Providing a website featuring technology that enables users to download, modify, and share three-dimensional designs on the Internet for use with computer driven machines for making three-dimensional embodiments of the designs; providing online computer games and interactive multiplayer online games via global networks.
Either way, expect to see a tidal wave of new Monopoly figurines and Transformers concepts on the horizon.
Check out more over at SuperFanArt.