As if Kickstarter hasn’t already made getting side projects launched easier than ever, Amazon is now extending their support to project creators with, well, everything that Amazon offers as the largest global marketplace.

Launching this week, the new Kickstarter Collection is now available on the company’s Amazon Launchpad digital storefront for hardware startups and crowdfunded projects.

While Amazon Launchpad has existed on its own for the past year supporting hardware startups, extending an arm towards products that are the result of a successful Kickstarter campaign will help project creators keep the sales funnel full long after a successful campaigns come to an end. At launch, the Kickstarter Collection includes more than 300 successfully crowdfunded products.

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Says Jim Adkins, Vice President, Amazon:

“At Amazon, we work hard to offer the widest possible selection of products so that customers can find anything and everything they might want to buy online. Working with Kickstarter is a great way for us to hear directly from customers what products they care about since they truly hold the power to bring these products to life.”

Those who join Launchpad – whether as a part of the new Kickstarter Collection or independently – are offered a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.