Social media is a powerful platform for building brand awareness for small businesses focusing on community and individual audiences. With countless deliverables in pushing the business ahead, social media for business seem quite beneficial. Today, people are spending more time on their phones and social media apps like Facebook, Instagram, LinkedIn, etc. As a result, users regularly interact with businesses they are interested in, and prospects are already there waiting to hear from them.

Social media is a great platform to generate potential leads. You can create that adds value to your reputation and attract an audience simultaneously. When users click on the offer, they are actively looking for something similar and might opt for your business for updates.

Why Does Your Business Need Social Media Strategy?

Social media is easy to use tool for businesses so that they can connect with people directly. However, being free doesn’t mean that you can log in and start posting. You need to set a proper business advertising plan for a social media business. Another good starting point is to create a membership website, as it provides you with an opportunity to expand your business by allowing people to register as members and pay for exclusive access to the content of your website. It also allows you to segment your audience according to their interests and preferences so that you can reach out to them more effectively and build relationships. The business world on social media is sparse and interlinks the target audience with it. Social media optimization is a significant part of inbound marketing. Creating valuable content and getting those people that are interested in your brand is a major aspect. Make sure you are sharing the right data with the right people. Each of the small business advertising platforms is popular for its own specific way that is used by the consumer.

In this article, we are going to take you through each platform Facebook, Twitter, LinkedIn, Instagram, YouTube, and more to break down everything. Let’s get started!

#1 Facebook marketing

Facebook is one of the most used social media platforms today, with a massive user base of 1 billion daily. So, if you are finding your targeted audience somewhere, it’s likely to be on Facebook. The platform has made it easy to build target audiences for paid ads and engagement through organic posts.

What you need to post

A fair conversational platform is likely an ideal place where people look for recent updates. They want to see sales and promotions, know about new products, and get information about events. Share different types of content that resonate with the audience. Once you determine the right type of content, update the audience and keep sharing that way. Get started with creative, practical, and engaging Facebook post ideas.

Tips to boost engagement

Facebook has no limit on posting, but this doesn’t mean you have to dominate your follower’s feed; this is a social media marketing mistake that you need to avoid. Social media for business posting requires the engagement of limited posts. If you post too much, you have the risk of followers un-liking your business account. And posting too little is also a risk for engagement metrics. Analyze how much content you have to promote and then post accordingly. Then, even random people scrolling through Facebook will see them be sure to provide value consistently.

#2 Twitter Marketing

The most conversational social media platform used for small business advertising is Twitter. This is because it has a massive network of brands and people who interact with each other at a fast pace. According to research, 500 million tweets are sent daily. Hence, it relies on social media for business channels for any news.

What you need to post

The wide international user base gives people more freedom in what they post. For example, Twitter has expanded the number of characters from 140 to 280 so that people can express more. In addition, most business profiles tweet an array of content like online contests, product promotion, data insights, new releases, and so much more!

Tips to boost engagement

Well, 5,787 tweets are sent every second on Twitter. That is why it’s easy to get lost in the crowd. Posting so much per day will help you get the opportunity to be seen by your followers and engage with them. Make sure you provide value and quality, but long this be a little playful. This is not a business-focused platform like LinkedIn. So just keep it light and bright!

#3 Instagram marketing

Instagram was founded recently as compared to other social platforms. It is the most used platform with more than 500 million active users. It offers different posting formats, stories, and permanent posts as well. The type of content you share depends on which medium you choose. With so many options available, you have the flexibility to curate your presence and focus on goals you have set. Posting on Instagram is all about consistency. When is the Instagram peak posting time? If you start posting a couple of times and then stop, you can lose followers. It’s all about how visual your industry is. Find what works for you and stick to that strongly.

What you need to post

Instagram is affiliated with Facebook. So you can also post ad campaigns from your business Instagram account and link them with Facebook. You don’t need any other platform to set it up. Photos, images, or short videos largely embody your brand on Instagram. Your brand value and personality on the internet show your expertise. Some promotional items with attractive captions can convey your message very efficiently.

Tips to boost engagement

Stories are a casual way of posting information; they are live for 24 hours! Drive engagement on stories with campaigns, ask a poll, tag persons, locations, or open-ended questions for your followers. Also, attach some music or behind-the-scenes content to make the announcement more enthusiastic. These social media strategies for business should be more frequent because this platform is more visual. So, you need to show some high-quality images of the product and relevant content that aligns with your brand value and attracts customers to you!

#4 YouTube Marketing

Till now, we have talked about the most widely used network platforms, social media platforms, and image-based platforms. So now it’s time to look for video platforms like YouTube. YouTube is a mammoth of small business advertising with 1.9 billion monthly active users. This is the second most trafficked and second largest search platform after Google. Creating video content increase the credibility and engagement of your business. Optimize your YouTube videos so that they can rank high to show among users looking for your content.

What you need to post

Here you can build paid small business advertising campaigns directly in the Google Ads with targeting options of the largest search network. Your audience is looking for entertaining content, and YouTube users are 3x more likely to watch a YouTube video about a business. Also, reusing the existing content is a great way to perform well.

Tips to boost engagement

You can sustainably produce as much as you want, but don’t skimp on quality. Optimize your videos for SEO; use catchy titles and keywords. Using CTAs will bring your YouTube traffic to your website.

Track Your Social Media Marketing Goals

You have nailed the hardest part, so well done! Now that you have reached the end try out these strategies and tell us which worked best for you. But don’t forget to monitor your analytics to see how many people you reach and interact with your content. Finally, take the time to develop SMART goals and choose social media for business wisely!

Author Bio

Joe Martin is a long-time contributor in the tech industry as a leader at Adobe, CMO of CloudApp, and SVP at Scorpion. With his business and marketing degress from Utah and Stanford and his work in tech he brings a unique balance of strategy and execution to help businesses large and small grow.