Developing a narrative to craft around a product design can be one of the more difficult pieces of the design process. When I was in school preparing my final year industrial design project presentation, my teacher at the time drew what looked like a cross-section of ocean waves arriving to shore on the dry-erase board. At each of the crests he said “this is your sell” and at each of the troughs he said “this is where you get shot down”. For every trough I had to have a counter-point in my story that would bring me back up to the sell.

To this day I still use this as a simple guideline for developing a story around any design project I might be working on. In this video from The Academy (Academy Awards), we get a behind-the-scenes look into the fascinating creative process of Hollywood screenwriter Dustin Lance Black…perhaps there could be a technique or two in here to add to your own product design storytelling process?

via The Academy


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.