From 3d printing to recycled ocean plastic, Adidas has thrown everything we know about traditional sneaker manufacturing on its head as a part of their sustainability-focused Futurecraft initiative. Described by the company as a “[creative hub] where imagination meets innovation,” their mission is to “expose the illusion of impossible and venture beyond the limits defined…

Since introducing their Futurecraft initiative late last year, Adidas has shown no signs of slowing down their exploration – and intention – of incorporating additive manufacturing and other next generation digital fabrication techniques into their supply chain in the not-too-distant future. Tomorrow, in honor of World Oceans Day, Adidas and ocean conservation group Parley for…

For years now, the promise of on-demand athletic shoe manufacturing hasn’t lived up to its hype. While the top brands have presented various interpretations of what a “3D Printed Shoe” would or could look like, little has trickled down to the consumer other than the option to customize colors a la Nike iD. Needless to…

Having just shared their concept for a 3D printed shoe – or, midsole – only last month, Adidas has shared the next chapter of their next ‘Futurecraft’ series; but this time they’ve turned to subtractive manufacturing rather than additive. Billed as a “reimagining of how to work with leather”, the company’s Futurecraft Leather is made…