Of all the places you’d expect the sad remnants of a wrecked automobile to show up, on a wrist as a high-end watch likely isn’t at the top of that list.

Yet. designers Christian Mygh and Jonathan Kamstrup of REC Watches have done just that with their P-51 Timepiece; a luxury watch made from discarded Ford Mustang parts. To add a narrative punch, every watch includes the vehicle identification number and year of production.

Styled aggressively with iconic Ford Mustang design cues, the power dial design is influenced by the car’s fuel gauge while the hands, date, and dial numbers are influenced by the car’s dashboard. Further, to ensure they get the one-of-a-kind story behind each watch right, the designers aggressively trace the history of each and every vehicle. Not surprisingly, the Denmark-based designers have made fans out of Ford designers themselves.

“Most people would just see a pile of metal, a ghost of a Mustang,” explains Mygh. “We see something completely different – the soul of a car and a story that needs to be told. I’m not cutting up Mustangs. I’m bringing Mustangs that are beyond repair back to life as a watch.”

Starting at $1,495, find out more over at REC Watches.

Author

Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.