Since they came screaming onto the scene in 2010 with what is arguably the most original light bulb design since…forever (?) with the Plumen 0013, the Plumen crew has kept their innovation streak going with new updates to the humble light bulb in all sorts of different shapes and sizes.

For their latest collection, the British company—which was founded by industrial designers who simply wanted a better lightbulb—turned back the clock and sought inspiration from the original Edison bulbs to blend new lighting technology with the well-loved aesthetic of the lightbulbs from yesterday.

Based off of the intricate, wound filaments seen in traditional Edison bulbs, the company’s new WattNott line makes use of flexible LED filaments that can last as long as 25 years before needing a replacement.


“Back in 2007, Plumen was just an idea,” explains co-founder Nicolas Roope. “We didn’t plan to start a company, we just wanted to encourage the light bulb industry to be more creative. We simply made a prototype, a basic website, and a press release and put it live. We weren’t sure what people would think. Turns out, they loved it.”


The WattNott range will join a half-dozen other unique takes on the light bulb from the brand and will come in even different dimmable models available in two colors of glass.

The company will be shipping the collection starting in mid-November. Find out more at the company’s website.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.