Last week at the Salone del Mobile furniture show in Milan, Ford Motor Company unveiled what they’ve been doing to keep their designers busy as of late – and it has nothing to do with designing the future of automobiles.
Rather, the company had some of their A-list designers behind their recently-announced 2017 Ford GT design a small collection of existing interior objects using the same design language used for their new supercar. In total, the collection ranges from tables and light fixtures to chairs, a foosball table and even an electric guitar.
“We have an incredible amount of talent in our global design studios,” said Ford’s chief designer Moray Callum. “Salone del Mobile is the perfect forum to share some of that creativity, while also offering our designers an opportunity to get exposure to new ideas that will inspire future Ford design.”
The guiding principles behind the collection – which were borrowed from the Ford GT – include Clarity of Intent (highlighting focused areas of functionality), Innovation (pushing the boundaries of innovation to develop new designs and keep changing the way the world moves) and Connection (establishing a connection with the driver through more compact and more intuitive technology).