I could seriously watch this video over and over again… In fact, I have. So much so, I caught fire myself and had to be doused with a potted plant from the kitchen.

I love watching skateboard videos, but this one does something a little different. This one tells the reason behind the madness and shows it in a rather visually stunning way. It’s easy to apply this type of intensity to skateboarding. Thing is, it could apply to what we do in product design and engineering. As you watch, it’ll also help to know that a large amount of the fire effects… are real.

As Steve Berra says, “I do some crazy things sometimes that I don’t even understand. You just have to focus on something so hard and believe that it’s possible, and.. it’ll happen.”

Maybe it’s cheezy, but do we approach what we do like that? We better.


Josh is founder and editor at SolidSmack.com, founder at Aimsift Inc., and co-founder of EvD Media. He is involved in engineering, design, visualization, the technology making it happen, and the content developed around it. He is a SolidWorks Certified Professional and excels at falling awkwardly.