Sleep. Some of us just can’t get enough of it and will spend plenty of money on products to make sure that when we get it in those seemingly small doses….we get the most out of it that we can.

Within the last few years, sleep has been looked upon as one of the most crucial necessities in our present-day hectic lives. The mattress industry alone has exploded and is expected to be a nearly $25 billion industry within the next three years and is no longer seen as a boring concept but as a thriving marketplace for thriving startups such as Casper—who alone sold out of their mattress stock before officially launching in Spring of 2014.

As the rise of smart home products starts to shape the future of our home environment, it would only be natural for a product that we rely on for eight hours of our twenty-four hour cycles to get smart, too: the alarm clock.


Launched on Kickstarter last week and already funded to the tune of over a million dollars, Sense aims to be not just an alarm clock but an entire ‘smart’ sleep-management system. The miniature Bird Nest-looking device aims to ‘combine the insight of your sleep patterns with the data of the environment in your bedroom, including noise, light, temperature, humidity and particles in the air’. The included ‘Smart Alarm’ feature has taken a cue from the myriad of successful sleep pattern apps to wake you up in the morning at the right point of your sleep cycle…which has been proven to be more important than the length of time you sleep for.

Lucky for us, the Sense team has put together an excellent Kickstarter video that documents the process of creating what is sure to be the new standard of sleep management:




You can pick up a Sense over on Kickstarter for $99.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.