It’s become so common in our workflows that we usually don’t even think about it anymore. But let’s be honest here: working with different 3D file formats between all the various tools we use these days is a royal pain in the ass.

But what if working with 3D files could actually be seamless? What if a 3D model created in one 3D modeling application could work smoothly in others? What if, like Apple said once upon a time, “it just works?”

With the launch of StemCell this week, that’s exactly what TurboSquid has in mind as we move yet another step further into the next generation of 3D content.

At its core, StemCell is a platform for making the buying and selling process for stock 3D models as easy as using stock photo and video; the content works seamlessly (in theory) in whichever app is being used by the creator for typical PBR workflows. Ultimately, what this means is that the frustrating art of managing file conversions between 3D programs is on its way out the door.


“Ultimately, our goal is to make buying and using a 3D model as painless as using a stock photo,” explains Matt Wisdom, TurboSquid CEO. “The demand for accessible 3D content is growing – we saw major companies like Microsoft and Adobe release new tools this past year aimed at making 3D easier for everyone to use. We are in a unique position to speed that process up by standardizing a huge library of 3D models.”


The first group of TurboSquid StemCell artists has begun submitting models built in Max or Maya (with V-Ray) to outputs in Max, Maya, Unreal and Unity. Support for Cinema4D, Blender, Stingray, Lumberyard, Arnold, Mental Ray—and others are coming later this year.

Try it out for yourself over at StemCell.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.