It’s not very often when you come across an industrial designer who has a desire to bring what is commonly hidden by a panel or housing out into the open in all of its glorious and mechanical gleam.

Such is the case with industrial designer Simon Williamson.

The Britain-born designer honed his chops at Frog Design in California before moving to Boston to take the role as a professor at Wentworth Institute of Technology’s industrial design department. Along the way he worked on everything from consumer products to toys and even his own range of products aimed for desktops. Among other side projects he’s been working on is the ‘Grifter’ series of vehicle concepts.

Inspired by the futurist ideals of the talented Syd Mead, Williamson’s process includes sketching ideas quickly and then modeling them in Rhino followed by renderings done with Keyshot.

“Start simple and add more and more simplicity.”

“I work in a fairly speedy process which I call “flow of parallel modeling and rendering”, meaning I work to a specific stage of a CAD model and then render it up (with many views) to get a better sense of the forms, proportions and details, much like building a highly detailed prototype.” Said Williamson in an interview with Luxion.

“(I really like to get inside it all.) Then, I wind up with a progressive series of CAD models and corresponding images. It’s a complex world that I like to build from a simple start: “Start simple and add more and more simplicity”, ending up with a fair and satisfying degree of complexity. The combination of Rhino and KeyShot allows me to suggest a clean, colorful, energetic, pristine new world where nothing is old and beaten up. And, KeyShot really helps to keep it clean and fresh.”

Here’s some of our favorites from Williamson’s Coroflot portolio (fun fact: Williamson is the #2 most favorited industrial designer on the portfolio site):
















Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.