The 2014 Geneva Autoshow is in full swing this week and one of the most hyped announcements is that of Apple integrating their user experience into a variety of cars starting later this year called CarPlay. So far we’ve only seen the UE in pictures, but as part of the announcement for their new XC90 SUV, Volvo released this teaser video that shows a (as expected) ‘Her‘-like experience on your dashboard that uses your iPhone to power the system. Could this be the beginning of the end for third-party GPS units and stereo decks?

From Smartphone to ‘Smartcar’

Developing the perfect UI for in-car infotainment displays has been a curse that no automaker has been able to tackle. Particularly, while cars have a long lifespan, the technology that everybody is used to carrying around in their pockets is updated almost annually. Given that a vehicle’s design and production time will never meet the speed of the smartphone lifecycle, the best option would be to have a screen that operates off of an existing phone experience…which might sound odd but your average iPhone is in fact a supercomputer quite capable of the task. With an iOS 7-like UI design, users will seamlessly be able to get in and out of the car while having hands-free access to all the content on their phones at all times: