An Annual Report is important to have for a business or non-profit organization. It allows you to track your progress over the year, and it also provides information to shareholders, donors, and other interested parties about what your organization has been up to.

Most people think of Annual Reports as old-school documents gathering dust on shelves somewhere. However, they are far more powerful than that. Annual Reports are more than just a way to track your organization’s growth. They can also be powerful marketing tools that attract investors and help you to scale up your business.

A great Annual Report can help you to grow your business or organization!

Creating a compelling Annual Report can be incredibly tedious and laborious, but taking the time to create one that is well-crafted and highlights the successes of your company or organization over the year is an excellent way of attracting parties that may want to buy into your business and gain more supporters.

Annual Reports help to build trust and credibility with those who may not be familiar with what you do. One way to show the impact of your organization is to provide examples of your work. This can be done by highlighting specific projects or initiatives that you have undertaken and describing the results that were achieved. Showing how you have helped to make a difference in the lives of others can be very persuasive especially if you’re a non-profit or a social enterprise.

Your supporters want to know what you do with their money – show them!

Another great thing about Annual Reports is that they provide clear evidence of where funds such as donations and profits are going.

Customers value transparency and accountability because they want to know that their money is being put to good use. Whether you’re running a business or working for a non-profit, this is vitally important to your customers and supporters. They want to be sure that they are supporting a company or organization that is ethical and responsible, and that their money is being used effectively and efficiently. When customers see Annual Reports that are clear and concise, it builds trust and therefore, encourages them to invest more by patronizing your products more, donating more money, or even becoming advocates for your company or organization.

If you’re a non-profit, this kind of information can also be useful when you’re applying for grants and other funding sources because it will show how much your organization is accomplishing with the funds that you already have.


You may not need an Annual Report right now… But you should still have one!

So maybe your business or organization isn’t quite at the point where you need to start thinking about producing an Annual Report. Or perhaps you don’t think an Interactive PDF would be appropriate for your needs. That doesn’t mean you shouldn’t still produce one, though – on the contrary, it’s a powerful way of showcasing information about your organization. There are many ways to create an Annual Report, and it can be something that can easily be done when you have the extra time throughout the year. If you’re short on resources and don’t think your organization is ready for a full-on Annual Report this year, start by creating a simple document with some of the basic information about your organization. It doesn’t have to be anything fancy, just something that can be shared with potential investors and donors so they have an idea about what you do and how much good work you do in the community. There are many templates online you can get from platforms such as Venngage that can give you a head start on creating your Annual Report document.

Annual Reports matter

Although they seem like old-school documents, Annual Reports are still an important tool in a business’s marketing arsenal. It’s a way for a company to communicate with its investors, customers, and other stakeholders about its performance over the year. It can include things such as the company’s financial statement, performance analysis, and management report. They can be a persuasive tool to widen their target market and capture new consumers. Additionally, Annual Reports are a source of good PR for growing businesses. They can help to build awareness of the company and its products or services.

Whether they want to learn more about your business or simply check out what you’ve been up to lately, investors and supporters alike will appreciate the chance to browse through an Annual Report.


The bottom line?

Annual Reports remains to be a valuable tool in your growth roadmap and should be considered as an integral part of any company or organization’s marketing and communication strategy. They can help to grow your business or organization in many ways and provide detailed information about what you do in an interesting and engaging way.

For great-looking annual report templates that are designed to be both clear and engaging, visit Venngage so you can start with your own annual report writing today.


Josh is founder and editor at, founder at Aimsift Inc., and co-founder of EvD Media. He is involved in engineering, design, visualization, the technology making it happen, and the content developed around it. He is a SolidWorks Certified Professional and excels at falling awkwardly.