Idizayini ingesinye sezici ezibaluleke kakhulu kunoma yimuphi umkhiqizo. Ingenza noma yephule ukuthi umkhiqizo uphumelela kangakanani. Ukuklama okuhlakaniphile kungasiza ukwandisa ukuthengiswa kwemikhiqizo ngokwenza imikhiqizo ikhange nakakhulu kubathengi. Lesi sihloko sizoxoxa ngezinye zezindlela ukuklama okungasetshenziswa ukukhulisa ukuthengisa nokuthuthukisa umugqa wakho ophansi!
Ebamba Ukunaka
Ukuqashelwa kalula amakhasimende akho kungenye yezinzuzo ezinkulu ibhizinisi lakho elingaba nazo. Imboni yezokupheka ihlale icabanga okusha imiklamo yokupakisha yemikhiqizo yokudla njengoba bebona ukuthi kungenye yezindlela ezingcono kakhulu zokwandisa ukuthengiswa kwemikhiqizo yabo. Eqinisweni, amabhizinisi amaningi manje asebenzisa umklamo wokudala nohlakaniphile njengendlela yokubamba ukunaka nokwandisa ukuguqulwa.
Isibonelo, ucwaningo olwenziwa yi-Stanford University lubonise ukuthi ukuklama kabusha ukupakishwa kokudla kwenkampani yezithelo nemifino kunyuse ukuthengiswa ngo-24%. Idizayini entsha ibiheha amehlo futhi ibe nento ethokozisayo eyenga amakhasimende ukuthi athenge umkhiqizo.
Akukona nje ukudla amabhizinisi abazuzayo ngokubamba ukunaka ngomklamo okhaliphile. Ezinye izimboni eziningi zisebenzisa leli qhinga ukukhulisa ukuthengiswa kwemikhiqizo yazo.
Ukudala Iphuzu Lokukhuluma
Uma abantu beqala ukukhuluma ngamaphakheji akho bese beqala ukwabelana ngemibono, usuke entweni enhle. Idizayini ehlakaniphile ingasiza ukwenza umkhiqizo wakho ukhumbuleke kakhudlwana futhi ube phezulu emqondweni kumakhasimende angaba khona. Uma ungakha indawo yokukhuluma, maningi amathuba okuthi ukhuphule ukuthengisa.
Ukupakisha kwakho kungenye yezinto zokuqala amakhasimende angaba khona azozibona uma ehlangabezana nomkhiqizo wakho. Ufuna ukwenza isiqiniseko sokuthi idonsa amehlo futhi iyakhanga. Kodwa akupheleli lapho ngoba idizayini ekhaliphile ingasiza ekwenzeni umkhiqizo wakho ukhumbuleke kakhulu futhi ube phezulu emqondweni kumakhasimende angaba khona.
Uma ungakha indawo yokukhuluma, maningi amathuba okuthi ukhuphule ukuthengisa. Kuyinto ehlukile noma ethokozisayo ngomkhiqizo wakho eyenza abantu bakhulume. Kungaba isici esisha esishintshayo, inzuzo engalindelekile, noma idizayini edonsa amehlo.
Ukudala indawo yokukhuluma kuyindlela enhle yokwandisa ukuqwashisa ngomkhiqizo futhi wenze abantu babe nentshisekelo kumkhiqizo wakho.
Umuzwa Ongcono Wekhasimende
Ukupakishwa okuhle kuzothuthukisa ngokuqinisekile isipiliyoni samakhasimende. Uma umkhiqizo wakho ukhanga futhi uklanywe kahle, amakhasimende azothambekela kakhulu ekuwuthengeni. Lokhu kungenxa yokuthi ukupakishwa okuhle kungakhuluma okuningi mayelana nekhwalithi yomkhiqizo wakho. Kungase futhi kubonise ukuthi uyawakhathalela amakhasimende akho futhi uzimisele ukutshala imali ukuze uwanikeze umuzwa omuhle.
Ngaphezu kwalokho, ulwazi olungcono lwamakhasimende lungatholwa ngokunikeza isevisi yamakhasimende engcono. Uma abasebenzi bakho benobungane futhi bewusizo, amakhasimende cishe azobuya azothenga kuwe futhi. Bazokwazi futhi ukukuncoma kubangani nomndeni wabo. Isevisi yamakhasimende enhle ibalulekile ekudaleni abathengi abaphindayo kanye nokwandisa ukuthengisa.
I-Organic Traffic eyengeziwe
Uma abantu sebeqala ukubona iphakheji yakho, bazoqala ukuba nentshisekelo kumkhiqizo wakho. Uma ungathola ukuthi bavakashele iwebhusayithi yakho, maningi amathuba okuthi wenze ukuthengisa. Kodwa ubathola kanjani abantu ukuthi bavakashele iwebhusayithi yakho?
Enye indlela iwukuba uqiniseke ukuthi ukupakisha kwakho kuklanywe ngendlela eyenza kube lula ngabantu ukuthola iwebhusayithi yakho. Isibonelo, uma ufaka i-URL yakho ephaketheni lakho, abantu bazokwazi ukuyibhala esipheqululini sabo futhi bathole isayithi lakho.
Enye indlela yokwandisa ithrafikhi kusayithi lakho ukusebenzisa amasu okuklama ahlakaniphile enza abantu bafune ukufunda okwengeziwe ngomkhiqizo wakho. Isibonelo, uma usebenzisa idizayini edonsa amehlo ephaketheni lakho, abantu bazoba nethuba lokuyiqaphela futhi bafune ukuthola okwengeziwe ngalokho okuthengisayo.
Uma ungathola abantu abaningi ukuthi bavakashele isayithi lakho, maningi amathuba okuthi wenze ukuthengisa okwengeziwe. Ngakho-ke, uma ufuna izindlela zokwandisa ukuthengiswa komkhiqizo wakho, cabanga ukusebenzisa amasu okuklama ahlakaniphile ukuze uthole ithrafikhi eyengeziwe yemvelo kusayithi lakho.
Kwandiswa kweZwi ukuya emlonyeni
Amakhasimende akho azoqala ukukuqinisekisa uma esebonile ukuthi kungakanani ukunakekelwa okufaka emaphaketheni. Idizayini ekhaliphile idala ukwanda kwamagama omlomo kumkhiqizo wakho. Futhi lapho abantu bekhuluma, abangaba amakhasimende bayalalela. Kungenzeka ukuthi bathenge kuwe ngoba bethemba abakuzwayo. Iba yisiprofetho esizigcwalisayo sempumelelo.
Isibonelo, bheka ukwanda kwegama lomlomo emikhiqizweni ye-Apple. Zaziwa ngedizayini yazo eshelelayo, futhi lokho kudlulela nasekufakweni kwazo. Ihlanzekile futhi i-minimalist, ebonisa kahle umkhiqizo ngaphakathi. Lokhu kudala umuzwa omuhle kakhulu we-unboxing amakhasimende azimisele ukuwabelana nabanye. Futhi ngenxa yalelo zwi elikhulayo, amakhasimende angaba khona maningi amathuba okuthi athenge umkhiqizo we-Apple.
Akukhona nje mayelana nokwanda kwegama-ngomlomo, noma kunjalo.
Emi ngaphandle
Ukuhluka uma kuqhathaniswa nokuncintisana kwakho kungenye yezindlela zokwandisa ukuthengiswa kwemikhiqizo ngokuklama okuhlakaniphile. Uma umkhiqizo wakho ubukeka uhlukile kunalokhu okumakethe njengamanje, amakhasimende azoqaphela futhi athatheke kakhulu.
Bangase bazimisele ngisho nokukhokha inani eliphakeme lokuthile okubonakala kuyintsha noma ikhethekile. Kodwa-ke, kubalulekile ukwenza isiqiniseko sokuthi umkhiqizo wakho usesezingeni eliphezulu futhi uhlangabezana nezidingo zamakhasimende, njengoba ukugqama ngeke kube nandaba uma ungewona umkhiqizo omuhle.
Kungaba nzima ukugqama emhlabeni wanamuhla njengoba kunemikhiqizo eminingi etholakalayo, kodwa nakanjani kungenzeka ngedizayini efanele.
Isakhiwo seBrand
Ukuba umkhiqizo oqinile ibalulekile kunoma yiliphi ibhizinisi elifuna ukukhulisa ukuthengisa nokwakha ukwethembeka kwamakhasimende. Uphawu lungaphezu nje kwelogo noma isiqubulo; isipiliyoni sonke amakhasimende anaso nenkampani yakho.
Idizayini idlala indima enkulu ekwakheni umkhiqizo oqinile. Yonke indawo yokuthinta amakhasimende anayo nenkampani yakho, kusukela kuwebhusayithi yakho kuya emaphaketheni akho kuya emkhiqizweni wakho ngokwawo, kufanele yakhelwe ngokucophelela ukuze kwakhiwe ulwazi olungaguquki futhi oluhle.
Idizayini ehlakaniphile ingakusiza ukuthi ukhulume ngokuthi yini eyenza umkhiqizo wakho uhluke futhi ube yigugu, futhi ungenza kube lula kumakhasimende ukuthola nokuthenga imikhiqizo yakho.
Idizayini enhle yinto abantu abazoyikhumbula kalula njengoba izobamba ukunaka kwabo, ngakho-ke kungani ungayisebenziseli ukupakisha? Izophinda idale indawo yokukhuluma futhi ithuthukise ulwazi lwamakhasimende. Uzothola ithrafikhi eyengeziwe ye-organic yewebhusayithi yakho kanye nokwanda kwezwi ukuya emlonyeni kusuka kumakhasimende akho akhona. Izokwenza ugqame emncintiswaneni futhi ikusize ukwakha umkhiqizo wakho!
