Abathengisi abaku-inthanethi bayazazi ezinye izinkundla zokuxhumana ezinkulu abangazisebenzisa ukukhiqiza umkhondo. Ngaphandle kokuba khona kwezikhulu zenkundla zokuxhumana ezifana ne-Facebook ne-Instagram, i-LinkedIn ayikwazi ukushaywa indiva. Uma ungasebenzisi i-LinkedIn, ungaphuthelwa amanye amathuba amakhulu okukhulisa umkhiqizo wakho nemali engenayo.
Izinkampani ezisemkhakheni we-B2B ekugcineni seziqala ukuthatha i-LinkedIn ngokungathi sína. Kodwa kungase kube nzima ukuyisebenzisa ngokuhlakanipha, ikakhulukazi ukuthola amathemba, uze usebenzise amathuluzi we-LinkedIn automation.
Injini yokusesha ye-LinkedIn ayilula ukuyisebenzisa njengeye-Google futhi idinga izilungiselelo ukuze kutholwe amathemba afanelekile. Kulokhu okuthunyelwe, uzothola ukuthi ungayibeka kanjani le nkundla yokuxhumana nabantu enkonzweni yenqubo yakho yokuhlola ngezindlela ezahlukahlukene! Ake sihlole ungathola kanjani abaholi bebhizinisi ku-LinkedIn kulokhu okuthunyelwe.
I-LinkedIn Lead Generation Strategy
Le nkundla yokuxhumana iyimayini yegolide yebhizinisi. Ngokuchofoza okumbalwa nje, ungakwazi ukukhulisa kakhulu ukubonakala kokushicilelwe kwakho futhi usebenzise isistimu yayo yokuhlola. Lesi sizindalwazi saziswa kakhulu ngoba sivumela izinkampani ukuthi zixhumane nge-B2B futhi zithole amakhasimende amasha ngemikhankaso yokumaketha yedijithali. Kodwa kusafanele uyisebenzise kahle.
Ochwepheshe abaningi benza iphutha lokuxhumana nenani elikhulu labantu ngokugxila kubuningi hhayi ikhwalithi. Ngempela, isinyathelo sokuqala Isizukulwane esiholayo se-LinkedIn iwukwazi kahle izinhloso zakho. Ukuba nemibandela ethile kukuvumela ukuthi uqondise abathintwayo abafanelekile abanentshisekelo embonini yakho.
Thuthukisa iphrofayela yakho ye-Linkedin
I-Linkedin isetshenziselwa ukuthola umsebenzi, ukuthuthukisa inethiwekhi yakho yobungcweti, nokuthuthukisa isithunzi sakho. Ngokugqamisa iphrofayela yakho, ungangeza inombolo yoxhumana nabo namakhasimende. Ithemba othintana naye oqonde ukuthi uqalise ubudlelwano obusha bebhizinisi.
Ukuze uwine amakhasimende amasha futhi uthole amathuba kalula kakhudlwana, kufanele, ngaphezu kwakho konke, ugqame emncintiswaneni ngokunikeza isevisi kanye nesipho okungenzeka singabathakazelisa.
Qiniseka ukuthi unephrofayela enothile, evuselelwe njalo futhi iqukethe yonke imininingwane yomsebenzi wakho. Ulwazi lwakho kanye nekhwalithi ye-CV yakho nakho kungamaphuzu amabili abalulekile lowo ozobhekwana nawo kuqala.
Okuyisisekelo
Okokuqala, khetha isithombe sephrofayela esiphrofeshinali kodwa esingahlelekile kakhulu; iphrofayela enesithombe esikhethwe kahle ihlala inezivakashi eziningi. Futhi, khetha isihloko esivusa amadlingozi esihlobene nomsebenzi wakho futhi siqukethe amagama angukhiye wamasu wenkundla yakho.
Iphrofayili ephelele nesebenzayo
Ukugcwalisa izinkambu eziyinhloko kuhle, kodwa ukuqedela ikhasi lakho noma iphrofayela ngemininingwane kungcono. Kungani? Ngoba ubamba elinye ithuba lokugqama emqhudelwaneni ngakho-ke udonse ukunakwa okwengeziwe.
Uma iphrofayili yakho noma ikhasi seliqedile, kufanele ulenze lisebenze futhi uliphakele ngokuqukethwe okufanelekile okucelwe abantu ongase ube nabo. Bhala noma wabelane ngokuqukethwe kwekhwalithi, ukuze ube uchwepheshe osemthethweni emehlweni abantu abangaba khona.
Lokhu kuvumelekile nasencazelweni yakho, okumele ibe mfushane kodwa isebenze kahle futhi iqukethe ulwazi olubalulekile olufunwa yikhasimende. Isibonelo, yiziphi izinsizakalo ongazinikeza ikhasimende? Iliphi inani elengeziwe ongaliletha ebhizinisini labo? Yiziphi izipiliyoni zakho zangaphambilini namaphrojekthi osuvele uwenzile?
Shicilela njalo endaweni yesikhulumi
Uma ufuna ukukhiqiza imikhondo evela ku-LinkedIn ngokungaguquki, udinga ukushicilela okuqukethwe kwekhwalithi njalo. Ikhwalithi ifinyelelwa ngokubhekana nezihloko nezindaba ezithinta amathemba akho. Impela, ungakhohlwa ukunikeza izixazululo ngoba yilokho wonke amakhasimende akufunayo. Ngokushesha funda ukuthi ungathumela kanjani ngempumelelo ku-LinkedIn ukuze usebenzise le nkundla.
Ukuthola ama-hashtag alungile kungenye yezindlela zokuheha abaqondisi abaqeqeshiwe. Kufanele aqukathe amagama angukhiye omsebenzi wakho. Ngakho-ke, uzokwazi ukuvusa isithakazelo koxhumana nabo futhi udonsele ukunaka kwabo ephuzwini elithile, elizoba wusizo kuwe kamuva.
Elinye iphuzu elibalulekile, cabanga ukujoyina amaqembu kanye namakhasi alandelayo ukuze unwebe inethiwekhi yakho. Lawa maqembu kufanele afane nezintshisekelo zakho. Ukusebenzelana namakhasimende kanye nokuphendula kuyindlela enhle yokuwagcina.
Yazi umehluko phakathi kokuhola, ithemba, kanye nekhasimende
Ukukhiqiza abaholi ku-LinkedIn idinga ukuthi wazi umehluko phakathi kokuhola, ithemba, kanye nekhasimende. I-prospection iyiklayenti elingase libe khona ongakwazi ukuya kulo futhi uliguqule libe ngumholi. Ukuhola iklayenti elinentshisekelo ongaliguqula libe yikhasimende. Ikhasimende noma iklayenti yilona elithenge umkhiqizo noma isevisi yakho. Khetha amaphrofayili ngesikhathi semisebenzi ehlukahlukene yokumaketha ozoyenza ku-Linkedin kanye nokusabela kokushicilelwe kwakho namazwana.
Khomba inhloso yakho
Akudingekile ukukukhumbuza ukuthi ukwenza okuqukethwe ngaphandle kwezithameli eziqondiwe akuthakazelisi kakhulu. Ngakho-ke, ubhekana namathemba afanelekayo ahambisana nephrofayili yethagethi yakho efanelekile. Isizukulwane esiholayo ku-LinkedIn sithatha isikhathi kanye nomzamo wokwenza ukushintshana kwakho ngakunye. Kungcono ukugxila kukhwalithi kunobuningi.
Chaza uhlobo lokuqukethwe
Inkundla yezokuxhumana ngayinye inohlobo lwayo lokuqukethwe. Ngakho-ke, kuyadingeka ukwazi ukuthi ungazijwayeza kanjani ukukhiqiza ukuzibophezela okuqinile. Ngakho qiniseka ukuthi okuqukethwe kwakho kuyaheha, kuyasiza, futhi kuyabiwa.
Ekhasini lakho, shicilela noma wabelane ngokuqukethwe kwezemfundo okuzohlinzeka ngezinto ezifunwa amathemba akho.
Kunalokho, sebenzisa iphrofayela yakho ukuze udlulisele ulwazi olusuka ekhasini lakho, kodwa hhayi kuphela. Ungakwazi futhi ukuqala izingxoxo nabantu ongase ube nabo ngokuphawula noma ukwabelana nabanye ngezincwadi zabo. Ukusetshenziswa kweSocial Selling nakho kudume kakhulu futhi kuyasebenza.
Okokugcina, nawe unethuba lokungena ebudlelwaneni obuqondile namathemba akho. Uma isicelo sakho sokwengeza oxhumana naye sesiqinisekisiwe, ungaqala ingxoxo naye. Futhi, izindlela ezimbalwa zingenzeka futhi zishintshwe ngokuya ngethemba onalo phambi kwakho. Lokhu kungasukela emyalezweni olula wokubonga kuye ekwabelaneni ngokuqukethwe okungabathakaselayo kuye emlayezweni owethula lokho ongabalethela kona.
Hlanganisa amathemba akho amasha kuqhinga lakho lonke. Ngokuya ngokusebenzelana namathemba akho, uzokwazi ukunquma izinga labo lokuzinikela kanye nesigaba sabo sokuvuthwa.
Ezimweni eziningi, bazobe bengavuthwa ngokwanele ukuba benze i-aphoyintimenti, ngisho nasocingweni. Kulesi simo, cabanga ukuhlanganisa lawa mathemba ohlelweni lwakho lonke lwenqubo, njengezimo zakho ezizenzakalelayo, ukuze uwaqhubekisele phambili kulolu hambo lokuthenga. Ukuthumela okuqukethwe okuzenzakalelayo kodwa okuhlobene kuzokusiza ufinyelele umgomo wakho.
I-LinkedIn izobe ibe yinsika yokuqala ukuheha ukuhola kwakho kulesi simo. Kube sekuyisu lakho jikelele elizonakekela okunye ukuze uphakele ukubonakaliswa kokugcina.
Khumbula ukwengeza amathuba akho e-LinkedIn ku-CRM yakho; kubaluleke kakhulu ukwenza isu le-CRM elizwakalayo ku-LinkedIn.
Iphrofayela yakho yenziwe yaba ngcono, uzizwa ukhululeke kakhudlwana ngokusetshenziswa kwe-LinkedIn, futhi ungathanda ukunyusa igiya. Ngoba yebo, ukushicilela izindatshana nokwabelana ngobungcweti bakho kuhle, kodwa uma kungekho muntu kunethiwekhi yethu onentshisekelo kokuqukethwe kwethu noma okungenzeka abe ithemba, yini iphuzu? Ngakho-ke, yisikhathi esiphezulu sokucebisa inethiwekhi yakho ngokungeza abantu ohlosiwe.
Ngokuqondile ku-Linkedin
Unezinketho ezimbili zokusesha (futhi uthole) amathemba: inethiwekhi yakho ekhona kanye nebha yokusesha ye-LinkedIn. Kodwa-ke, ngaphambi kokuthi uqale ukusesha i-LinkedIn, kubalulekile ukukhomba okuhlosiwe. Ukuze wenze lokhu, zibuze le mibuzo elandelayo:
- Isiphi isikhundla akuso?
- Ithini imboni yakhe?
- Usebenza kuphi (noma yiluphi olunye uhlobo lwe-geo-targeting)?
- Yimaphi amagama angukhiye okungenzeka amele wona?
Uma usunazo zonke izakhi esandleni ukuze uqondise kangcono amathuba akho, ungasebenzisa izindlela ezitholakalayo ukuze uzifune.
Kusuka kunethiwekhi yakho ekhona
Ivamise ukwakhiwa ngabantu abaqinile abakwaziyo nabakuthandayo. Laba kungaba amalungu omndeni, abangani, abantu osebenza nabo bangaphambili, njll. Nakuba kungahambisani nalokho okuhlosile, laba bantu babalulekile ngoba banenethiwekhi yabo, okungase kube khona amathemba phakathi kwawo. Futhi iyiphi indlela engcono yokuxhumana nomuntu ongase abe khona kunokuqale wethulwe othile okwaziyo? Ngakho-ke thatha imibandela oyisungule ngaphambilini bese usesha inethiwekhi yabantu ojwayelene nabo ukuze uthole abantu abafana nabo. Sizobona kamuva ukuthi ungaxhumana kanjani nabo ngempumelelo.
Ngethuluzi lokusesha le-LinkedIn
Ake sithi sizama ukuxhumana nabahleli bewebhu ukuze sibanikeze ithuluzi elenzelwe bona ngokukhethekile. Umuzwa wethu wokuqala ukuthayipha “umhleli wewebhu” kubha yokusesha ye-LinkedIn. Ngeshwa, sivame ukuhlangana nemiphumela entula ukunemba noma engahambisani ngisho nalokho esikulindele. Ukuqinisekisa ukuthi uthola abantu abalungile, labo abazoba nentshisekelo kumkhiqizo wethu. Uma kungenjalo, ungase futhi uhlele ukwenza kanjalo thenga ukuthanda ukuze uthole ukunakwa okwengeziwe kwezilaleli.
Sebenzisa izinketho zokusesha.
Izimpawu zokucaphuna: zikuvumela ukuthi ubonise imiphumela equkethe amagama aqondile. Ngakho, ukubeka izimpawu zokucaphuna “kumhleli wewebhu” kugwema ukuthi sigcine sinemiphumela equkethe igama elithi “umhleli” kunamanye aqukethe igama elithi “iwebhu,” ngaphandle kokuthi axhunywe kulokho esikuhlosile.
Isihloko: Ithola abantu lesi sikhundla samanje sabo. Isibonelo: Isihloko: “umhleli wewebhu”. Lokhu kugwema abantu asebenesikhundla esifanayo kodwa abangasasisebenzisi.
KANYE: ibonisa imiphumela equkethe amagama A no-B. Ex: Isihloko: “Umhleli Wewebhu” KANYE “nomhumushi.”
OK: ibonisa imiphumela equkethe amagama A noma B. Ex: Isihloko: “Umhleli wewebhu” NOMA “umhleli wewebhu.”
Uma zisetshenziswa kahle, lezi zakhi zisivumela ukuthi siqondise amathemba ethu kangcono bese sixhumana nawo ngendlela eqondene nawe kakhulu.
Sebenzisa izihlungi onazo.
Izindawo: lokhu kukuvumela ukuthi ukhethe indawo yendawo yamathemba akho.
ubuhlobo: lokhu kukuvumela ukuthi useshe amathemba akho phakathi kobudlelwano bakho bezinga loku-1 (inethiwekhi yakho eqondile), ileveli yesi-2 (inethiwekhi yenethiwekhi yakho), noma ileveli yesi-3 nokuningi (okungenzeka bonke ababhalisele i-LinkedIn).
Izinkampani Zamanje: Sesha amathemba asebenza ezinkampanini ezikhethiwe njengamanje.
Ngakho konke lokhu, unokuningi kokwandisa uhlu lwakho lwamathemba. Kodwa-ke, ungakhohlwa ukuthi izinkundla zokuxhumana ezifana ne-LinkedIn zingamathuluzi akuvumela ukuthi udale amabhuloho phakathi kwewebhu nempilo yangempela. Ungayinaki imicimbi yokuxhumana!
Ngokusebenzisa ngokunenzuzo imicimbi yokuxhumana
Akuyona, uma sikhuluma nje, indlela yokucwaninga amathemba ku-LinkedIn. Ngakolunye uhlangothi, singakucebisa ngokuqinile ukuthi ungeze amathuba ohlangabezane nawo kulolu hlobo lomcimbi kunethiwekhi yakho ngokushesha okukhulu. Kungani? Ngoba amalungu e-LinkedIn angahlala exhumekile futhi enolwazi, athuthukise imisebenzi yawo noma asebenze ngobuhlakani. Senzenjani ngawo wonke amakhadi ebhizinisi aqoqwe uma sibuya emcimbini wokuxhumana? Ukusebenzisa i-LinkedIn ukuthi ungakwazi ukwengeza laba bantu ethuluzini futhi uhlale unolwazi ngalokho abakwenzayo laba bantu, amaphrojekthi abo, njll. Kuwusizo kakhulu kunenqwaba yamakhadi ahlala ekhabetheni futhi angaxhumi noxhumana nabo.
Isiphetho
Ukukhiqiza imikhondo ku-LinkedIn akuwona umdlalo olula. Kuthatha isikhathi ukuthola amathemba alungile, uwaqondise, udale okuqukethwe okufanele, futhi wenze ukuxhumana, okuholela ekuguqulweni kwemikhiqizo noma amasevisi akho. Ngakho-ke, udinga ukuthuthukisa iphrofayela yakho futhi ucwaninge amathuba okuhlosiwe ukuze uthole amakhasimende afanele ebhizinisi lakho.