Esikhathini sokubusa kwedijithali, izinkundla zokuxhumana seziphenduke ithuluzi eliyimpoqo kumabhizinisi nakubantu ngabanye ukukhangisa imikhiqizo yabo nokusungula ukuxhumana nababukeli babo.
Phakathi kwalokhu, i-YouTube igqama njengenkundla enamandla nesebenzayo yokukhula komkhiqizo, ngenxa yobuningi babasebenzisi bayo kanye namandla okuba negciwane. Lesi sihloko sizohlola ubuciko bokusebenzisa i-YouTube ukukhulisa umkhiqizo wakho ngo-2023 nangale kwalokho.
Ngabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezimbili ngenyanga, i-YouTube iyinkundla yezokuxhumana yesibili edume kakhulu emhlabeni, enikeza ithuba eliyingqayizivele nelingakaze libonwe ukuze imikhiqizo ifinyelele futhi ihlanganyele nezihlwele eziningi.
Nokho, ukuze uphumelele kule nkundla, udinga isu elicatshangelwe kahle elihlanganisa ukuthuthukisa okuqukethwe kwekhwalithi ephezulu, ukwakha isiteshi, ukukhangisa isiteshi sakho, nokuxhumana nababukeli bakho.
Namuhla kule bhulogi, sizofunda ukusebenzisa izinkundla ezifana ne-YouTube ukukhulisa umkhiqizo wakho. Ngakho ngaphandle kokubambezeleka okwengeziwe, ake siqale.
Isinyathelo 1 Yakha Isu Lokuqukethwe
Isinyathelo sokuqala nesibalulekile sokudala isiteshi se-YouTube esiyimpumelelo ukwakha isu lokuqukethwe. Ukuze wenze kanjalo, udinga ukukhomba izethameli oziqondise kanye nohlobo lokuqukethwe oluzikhangayo.
Ngokusebenzisa amathuluzi afana ne-Google Analytics kanye ne-YouTube Analytics, ungaqonda kangcono izethameli zakho nezinto abazithandayo. Uma usuzikhombile izithameli zakho ozihlosile, ungakha ikhalenda lokuqukethwe elichaza izinhlobo zamavidiyo ozowadala, ukuthi uwashicilela nini, nokuthi angawakhangisa kanjani.
Ukulungiselela amavidiyo akho e-SEO ngokufaka amagama angukhiye abalulekile esihlokweni, encazelweni, nomaka kuzonikeza okuqukethwe kwakho ukubonakala okufanele.
Isinyathelo sesi-2 Khiqiza Amavidiyo Asezingeni Eliphezulu
Ukhiye wokukhiqiza amavidiyo ekhwalithi ephezulu aheha futhi agcine izibukeli ze-YouTube usebenza ne izinkampani ezihamba phambili zokukhiqiza amavidiyo. Lezi zinkampani zenza amavidiyo abukekayo akhangayo anomsindo ocace bha, okuqukethwe okukhangayo, nezithombe ezinhle kakhulu.
Ukutshala imali ezintweni ezisezingeni eliphezulu njengamakhamera, izibani, namakrofoni kubalulekile, kodwa ukusebenzisana nenkampani efanele yokukhiqiza kungayisa amavidiyo akho kwelinye izinga.
Isinyathelo sesi-3 Yakha Isiteshi se-YouTube
Uma ususungule isu lokuqukethwe futhi udale amavidiyo ekhwalithi ephezulu, yisikhathi sokwakha isiteshi sakho se-YouTube. Isiteshi sakho kufanele sihlanganise umkhiqizo wakho futhi senziwe ngendlela oyifisayo ukuze sikhange izethameli ozihlosile.
Ngokungeza ubuciko besiteshi, ukudala izinhla zokudlalayo, nokuhlela amavidiyo akho, ungakha isiteshi esihambisana nababukeli bakho. Ngaphezu kwalokho, ukusebenzisa i-YouTube Analytics ukulandelela ukusebenza kwesiteshi sakho, okuhlanganisa ukubukwa kwamavidiyo, isikhathi sokubuka, kanye nezibalo zabantu zezethameli, kuzokusiza ulungise isu lakho ukuze ufinyelele imigomo yakho.
Isinyathelo sesi-4 Nyusa Isiteshi Sakho
Ukuphromotha isiteshi sakho kuyisici esibalulekile ekukhuleni komkhiqizo ku-YouTube. Ukwabelana ngamavidiyo akho ezinkundleni zokuxhumana, ukuhlanganyela nabanye abasebenzisi be-YouTube, ukukhangisa isiteshi sakho ngokumaketha nge-imeyili, nokusebenzisa ukukhangisa okukhokhelwayo ukuze ufinyelele izethameli ezintsha kuyizindlela ezisebenzayo zokuphromotha isiteshi sakho.
Ukwengeza, Izikhangiso ze-YouTube zingakusiza ukuthi uphromothekise isiteshi sakho kubasebenzisi abaseshe okuqukethwe okufanayo.
Isinyathelo sesi-5 Xhumana Nezithameli Zakho
Ukuxhumana nezithameli zakho kubalulekile ekwakheni abalandeli abaqotho ku-YouTube. Ukuphendula amazwana, ukubamba amaseshini e-Q&A nokusakaza bukhoma, nokusebenzisa izinkundla zokuxhumana ukuxhumana nababukeli bakho kuyizindlela zokuxhumana nezithameli zakho.
Ukwenza kanjalo kungakha umphakathi ozungeze umkhiqizo wakho futhi kusungule abalandeli abathembekile.
Isinyathelo sesi-6 Hlaziya futhi Ulungise Isu Lakho
Ukuhlaziya i-YouTube Analytics njalo kubalulekile ukuze uqinisekise ukuthi isiteshi sakho siyaqhubeka sikhula. Ngokuhlaziya ukusebenza kwesiteshi sakho, ungakwazi ukubona ukuthi yini esebenzayo nengasebenzi, wenze izinguquko ezidingekayo ukuze uthuthukise ukusebenza, futhi uhlale unolwazi ngezinguquko ze-algorithm ye-YouTube.
Ngokuhlaziya nokulungisa isu lakho, ungagcina umkhiqizo wakho ukhula ku-YouTube futhi ufinyelele izethameli ezintsha.
Ezinye Izindlela Ezifakazelwe Zokukhulisa Ibhizinisi Lakho nge-YouTube
Dala uchungechunge: Ngokudala amavidiyo aphathelene nendikimba ethile noma isihloko, unganikeza izethameli zakho ukusakazwa okungaguquki kokuqukethwe ezikuthandayo. Lokhu kungabasiza ukubagcina bematasa futhi bebuya ukuze bathole okwengeziwe, njengoba bazokwazi ukuthi balindele ini esiteshini sakho. Kungakusiza futhi ukuthi uzimise njengegunya embonini yakho, njengoba ungakwazi ukunikeza ulwazi olujulile ngesihloko esithile noma itimu.
Hlanganyela nabanye abasebenzisi be-YouTube: Ukusebenza nabanye abasebenzisi be-YouTube ku-niche yakho kungaba yinzuzo ekwandiseni ukufinyelela kwakho nokwakha ubudlelwano. Ungaxhumana nabanye abadali bokuqukethwe ukuze ukhiqize amavidiyo ahlangene noma uvele eziteshini zomunye nomunye. Ukusebenzisana nabanye kukuvumela ukuthi ufinyelele izethameli zabo futhi wethule umkhiqizo wakho kubantu abangase babe ababukeli abanentshisekelo efanayo. Leli su lingaba usizo ekukhuliseni isiteshi sakho nasekusunguleni ukuxhumana phakathi komphakathi we-YouTube.
Dala isibhengezo esiqhakazile: Ukuba ne- usayizi wesibhengezo olungile we-YouTube ingathuthukisa kakhulu ukubonakala kwebhizinisi ku-YouTube. Isibhengezo esiklanywe kahle singasiza ekusunguleni ukuqashelwa komkhiqizo futhi sikhuthaze ababukeli ukuthi bahlole okuqukethwe kwesiteshi okwengeziwe.
Izibonelo zeziteshi ze-YouTube eziphumelele kakhulu
Iziteshi ze-YouTube eziphumelelayo ziza ngazo zonke izinhlobo nosayizi, abadali abahlukene abaletha izitayela ezihlukile, imibono, namazwi kokuqukethwe kwabo. Ezinye zeziteshi eziphumelele kakhulu endaweni yesikhulumi zifaka i-PewDiePie, Tasty, Bon Appétit, Dude Perfect, TED Talks, ASMR Darling, MrBeast, Safiya Nygaard, Vox, kanye ne-The Slow Mo Guys, ngayinye ihlinzeka ngokuthile okuhlukile kubabukeli bayo.
PewDiePie, ngokwesibonelo, i-YouTuber yaseSweden eqongelele abalandeli abaningi ngokudala amavidiyo amageyimu ahehayo, ukuphawula, nama-vlog.
Okumnandi, ngakolunye uhlangothi, ithole ukuthandwa ngamavidiyo ayo eresiphi abukekayo futhi okulula ukuwalandela. Ngaso leso sikhathi, i-Bon Appétit ithole impumelelo ngezifundo zayo zokupheka, izinselelo zamaresiphi, nokuqukethwe okuhlobene nokudla.
Dude Perfect yakhe izethameli ngokudala amavidiyo ajabulisayo afaka amashothi akhohlisayo, ama-stunts, nezinselele. I-TED Talks inikeza izinkulumo ezishukumisa ingqondo ngezihloko ezihlukahlukene, kusukela kwezesayensi nobuchwepheshe kuye kwezobuciko nezemfundo.
I-ASMR Sithandwa idala amavidiyo aklanyelwe ukuvusa umuzwa ophumuzayo ezibukelini, kuyilapho MnuBeast ihlanganisa amavidiyo amageyimu, izinselele, nezigigaba, konke lokhu kusetshenziswa i-philanthropy ukubuyisela emphakathini.
Safiya Nygaard waziwa ngamahlaya akhe nesitayela esixakile, edala amavidiyo ngemfashini, ubuhle, nezihloko zendlela yokuphila. I-Vox idala amavidiyo afundisayo nafundisayo ngezihloko ezihlukahlukene, okuhlanganisa isayensi, ezombusazwe, namasiko.
Ekugcineni, AbakwaSlow Mo Guys hlinzeka ngezithombe ezinyakazayo ezihamba kancane zokuhlolwa okuhlukahlukene kanye nezigigaba, ngokuvamile ezinamazwana ahlekisayo, adonsa ukunaka kwezithameli zabo.
Ngasinye salezi ziteshi sithole impumelelo ngokuhlinzeka ngokuqukethwe kwekhwalithi ephezulu okuthinta izethameli zakhona, kanye nokuxhumana nababukeli baso, ukukhuthaza okuqukethwe kwakho ngeziteshi ezihlukahlukene, nokuqhubeka nokuzivumelanisa nezimo nokucwenga isu laso ngokusekelwe kumpendulo nokuhlaziya.
Ukuphindaphinda
I-YouTube iyithuluzi elinamandla kakhulu lokukhulisa umkhiqizo. Noma kunjalo, kudinga indlela yamasu ehlanganisa ukuthuthukisa okuqukethwe kwekhwalithi ephezulu, ukwakha isiteshi, ukukhangisa isiteshi sakho, nokuxhumana nababukeli bakho.
Ukuhlala unolwazi lwakamuva ngezinguquko zenkundla futhi uqhubeka uhlaziya futhi ulungisa isu lakho kuzosiza ekuqinisekiseni ukuthi umkhiqizo wakho uyaqhubeka ukhula ku-YouTube ngo-2023 nangale kwalokho.
Ngokulandela izinyathelo ezichazwe kulesi sihloko kanye nokutshala isikhathi namandla phambi kwakho kwe-YouTube, ungakwazi ukusungula umkhiqizo wakho njengomdlali ovelele embonini yakho futhi ufinyelele izithameli eziningi nezibambe iqhaza.
