Ngenkathi abaklami nonjiniyela bengahlanganisa imikhiqizo ekhulayo nomjuluko wegazi nezinyembezi, u-Oki Sato, umsunguli wenkampani yezokwakha yaseJapane eyaziwayo iNendo, wathola indlela yokubungaza inqubo yokwenziwa kwencwadi elula futhi emnandi yezingane — nenkomishi njengeyona eyinhloko uhlamvu. Hhayi iNdebe Nje etshela indaba ye…
Isungulwe ngo-2002 yiqembu labaphothule iziqu kwezokwakha ebelisanda kuvakashela iMilan Design Fair, iNendo selokhu yaba isitudiyo esaziwa emazweni omhlaba esiye saba nesandla kukho konke kusuka ekwakhiweni kwemigqa ye-Starbucks nokuklama okuthengisa izicathulo zaseCamper kuya kumakhekhe e-ayisikhilimu IHäagen-Dazs nemiklamo yefenisha yeCappellini. Iqanjwe ngegama…
INendo, ngesinye sezitudiyo ezinhle kakhulu zaseJapan zokwakha sekwephuzile, iphinde yathatha ushokoledi futhi yakha amabhonasi ambalwa aphuma ngokwejwayelekile. Ngemuva kokuthola indlela yabo ngokuvuselela amabhande enjoloba, amakhekhe nezinti, basebenzise isitayela sabo esingenakulinganiswa ngokuphoqa ushokoledi waba amafomu wejometri angajwayelekile. Ngibona sengathi kungaba ubugebengu…