Ngenkathi umpetha kwezokuthengisa angenza abantu bafise into abangayidingi noma ikakhulukazi ufuna, iqiniso liwukuthi lokhu kuhlale kungaqinisekile futhi kuyabiza. Kunalokho, okudingayo umkhiqizo asebewufuna kakade. Okuthile okuthi, ngisho noma bengakuqapheli, kuxazulula inkinga ethile, kunesilinganiso esihle esicatshangwayo semali nenani, futhi kubukeka kupholile phezulu. 

Manje, lokhu akusho ukuthi kufanele ube umfundi wengqondo futhi ugcwalise zonke izifiso; zama nje ukuthola ukuthi yini abayifunayo ebhizinisini embonini yakho futhi ulethe okuthile okuseduze nalokhu okuhlangenwe nakho ngangokunokwenzeka.

Nawa amathiphu ambalwa wokukusiza wenze umkhiqizo owufiswayo wamakhasimende akho. 

1. Yiziphi izinto eziza kuqala kumakhasimende ezivame kakhulu?

Ukuhlola kokuqala okudingeka ukwenze ukuze uhlole ukuthi umkhiqizo wakho ungumkhiqizo amakhasimende akho akholelwa ukuthi uwufanele yini ukuhlola ikhwalithi kanye nenani lomkhiqizo. Lezi zici ezimbili ziyizici ezibaluleke kakhulu, futhi zihlangene, zenza isilinganiso sezindleko nenani.

Manje, ake sicacise ngokuningiliziwe - kuwumsebenzi wokumaketha kwakho ukuchaza nokukholisa izethameli zakho ukuthi umkhiqizo wakho ukufanele ngempela lokho okukhokhisayo. Kungani? Hhayi-ke, ngoba empeleni kuwumdlalo wokuqonda.

Ikhasimende elijwayelekile aliyena unjiniyela noma nomakadebona womsebenzisi womkhiqizo. Abazi ukuthi kubiza malini ukuthuthukisa nokukhiqiza umkhiqizo ngobuningi noma kubiza malini ukugcina amaseva akho esebenza. Phela, akuwona umsebenzi wabo ukukhathalela lezi zinto. Akufanele ube kulo mkhakha womsebenzi uma ungakwazi ukubeka inani elifanelekile bese uqhubeka nokwenza inzuzo.

Izindleko ziwudaba oluzimele futhi. Ngisho noma umkhiqizo wokunethezeka ubiza imali, abanye abantu abakwazi ukukukhokhela. Ngakho-ke, udinga ukwenza isiqiniseko sokuthi uyaluqonda uhlobo lwakho futhi ukhethe noma iyiphi ibhajethi noma umzila wokunethezeka kusukela ekuqaleni. Lokhu kuzokusiza kakhulu ukuphatha isu lakho lentengo.  

Abantu futhi banendaba nezinto ezifana nesithunzi somkhiqizo wakho, ukubuyekezwa kwekhasimende nezilinganiso, izici, ukusebenza, nokuthi kulula kangakanani ukusebenzisa umkhiqizo. 

Sesikushilo kabili lokhu kakade, kodwa sizokwenza futhi - zonke lezi zici ekugcineni zikalwa ngokumelene nezindleko zomkhiqizo.

2. Qoqa futhi uhlanganise idatha yomsebenzisi endaweni eyodwa

Uma usunamakhasimende athile (isibonelo, inguqulo yomkhiqizo osebenzisekayo ngaphambi kwesikhathi, nanoma yini enye ehambisana naleyo migqa), kufanele uqale ukuthatha impendulo yawo ngokungathi sína. Okokuqala, udinga ukusetha wonke amathuluzi azokusiza ukuthi ulalele izethameli zakho ngenkuthalo, uqoqe le datha, futhi uyihlaziye ukuze uthole imininingwane.

Indlela elula yokuhambisa le nqubo ukuthola uhlu lwezinhlelo zokusebenza ezinhle kakhulu ze-CRM bese ukhetha eyodwa. Ngale ndlela, ngeke nje uqoqe yonke le datha yekhasimende efanele; uzophinde uyenze ibe phakathi nendawo futhi itholakale ngokufunwa. Ngaphezu kwalokho, lezi zinkundla ze-CRM zingahlanganiswa namanye amathuluzi okuhlaziya nama-ERP, okuthuthukisa ikhono lakho lokuthola imininingwane ebalulekile.

Ungakwazi futhi ukuthatha indlela eqondile kulolu daba. Kungani ungabaceli ukuthi benze inhlolovo lapho ubabuza khona imibuzo eqondile mayelana nezici nokuthi bazilinganisela kanjani (ngokusebenza nangokubaluleka)? Ungakwazi futhi ukushiya ingxenye evuliwe lapho bengaveza khona ngomlomo lokho abakucabangayo mayelana nezici ezithile zomkhiqizo wakho. Vele uqiniseke ukuthi uqondile futhi unembile ngemibuzo yakho (awufuni ukuthi ivuleke kakhulu ezincazelweni zayo).

Enye into okufanele uyenze ukuzibandakanya ekulaleleni ezinkundleni zokuxhumana. Abakushoyo ngomkhiqizo wakho uma becabanga ukuthi awulaleli kuvame ukuba nokuqonda kunemiphumela yohlolo eqondile. Noma kunjalo, asikho isidingo sokukhetha phakathi kwalezi zindlela ezimbili, futhi kufanele uzisebenzise zombili.

3. Ukuphatha uhambo lwamakhasimende

Ukwaneliseka kwekhasimende ngomkhiqizo ngezinye izikhathi kuthintwa okungaphezu nje kwekhwalithi yomkhiqizo. Ngezinye izikhathi, bahlanganisa konke okuhlangenwe nakho. Lapho kufanele bezabalaze kakhulu ngohlelo lwakho loku-oda olungasebenzi kanye nensizakalo yamakhasimende exakile, kulapho balindela okwengeziwe emkhiqizweni ukuze “baphule umthetho.”

Ngenhlanhla, kuhamba ngenye indlela, futhi. Ngokuthuthukisa ulwazi oluphelele, ungaqinisekisa ukuthi bathuthukisa umbono omuhle womkhiqizo, futhi.

Uhambo lwekhasimende luqala isikhathi eside ngaphambi kokuthi lithenge futhi, ngethemba, aligcini ngalokhu kuthenga. 

Noma kunjalo, ukusebenzisana kokuqala okusemthethweni phakathi komkhiqizo wakho namakhasimende akho kuza ngendlela yokuvakashela isayithi lakho. Yingakho i-UI yakho idinga ukuba njalo yenzelwe i-UX ephezulu. Ukuzulazula kudinga ukuba kube lula futhi kube lula, kuphendule isakhiwo, kanye nesivinini sokulayisha ngokushesha okukhulu.

Ngemuva kwalokho, udinga ukubavumela ukuthi bathenge ngaphandle kokubhalisa. Lesi esinye sezizathu ezinkulu zokushiywa kwenqola yokuthenga, futhi ngokubavumela ukuba beqe lesi sinyathelo (kodwa besakhuthaza ukubhalisa), uzokwandisa kancane ukwaneliseka kwamakhasimende.

Kuyafaneleka futhi ukusho ukuthi ngokwakha uhambo oluhle lwamakhasimende, uthola namathuba amaningi okuthengisa nokuthengisa. 

4. Ukuqamba kanye nokuthuthukiswa

Ezimbonini eziningi (njengamabhizinisi anamamodeli we-SaaS), amakhasimende athenga imikhiqizo alindele ukuthi ithuthukiswe ngokuhamba kwesikhathi. Kodwa-ke, awukwazi ukumane uguqule izici ngokungahleliwe. Udinga ukuthola ukuthi amakhasimende akho afunani futhi uthole indlela yokuletha leyo nto ngqo.

Enye yezindlela ezingcono kakhulu zokubhekana nalokhu ukwakha imephu yomgwaqo. Ngale ndlela, uzobanikeza ukuqonda ngalokho okuzayo. Lokhu kunganciphisa ngokuphawulekayo izinga le-churn ngoba akekho ofuna ukuyeka esikoleni kusele inyanga ngaphambi kokuba isikhalazo/isikhalo sakhe esikhulu sixazululwe. Eqinisweni, lokhu kungakha into engakholeki I-FOMO isebenzela wena

Amanothi onjiniyela kanye nedayari kukhona ukuze kukhumbuze amakhasimende akho ukuthi iqembu lakho liyasebenza ngisho noma lingakwazi ukulibona. Lena indlela enhle yokusiza ukukhulisa ukutshalwa kwezimali kwabantu eqenjini lakho nokwenza abantu abasebenza emikhiqizweni yabo babe ngabantu. Nakuba lokhu kungaqinisekisiwe, kungenzeka ukuthi bazokwazisa umsebenzi otshalwe kulokhu kuthuthukiswa. 

Kubalulekile futhi ukuqaphela izitayela ezintsha ngesikhathi. Njengomuntu ongaphakathi embonini, kufanele kube nguwe obona lezi zitayela zisondela ngaphambi kwamakhasimende akho. Ukuba yingane yokuqala kungenye yezinto ezinenzuzo kakhulu ongake uzenze.

5. Cabangela lokho okungokoqobo

Abantu bathanda ukukhononda nje.

Yonke into iyabiza, ayikho into ehlala iyinhle ngokwanele, futhi wonke umuntu ungunjiniyela nomgxeki uma kukhulunywa ngezici zomkhiqizo.

Akuyona yonke impendulo ekhiqizayo, futhi abanye abantu bathanda ukukhala (njengomsebenzi wokuzilibazisa). 

Uma benikezwa ithuba, wonke umuntu angafuna ukuthenga i-Lamborghini ngedola kanye ne-iPhone ngesenti, kodwa lezi zinto azilona iqiniso. Inkinga ngalezi zibonelo ezimbili esizibalile ukuthi kusobala ukuthi azinangqondo kangangokuthi awunankinga nokukucacisa. Nokho, kuthiwani uma lokho kungacacile? Kuthiwani uma umehluko ucashile kancane?

Isibonelo, awukwazi ukuthengisa umkhiqizo obiza i-$ 100 ukuze ukhiqize nge-$ 100 (ngeke wenze inzuzo); kodwa-ke, ezinye zezindleko (njengokumaketha) ziyahlukahluka, ngakho-ke ungahlala unenzuzo ngenkathi uyithengisa nge $105?

Kukhona njalo isici esengeziwe esingaba kuhle ukusiqalisa; nokho, kuzothatha isikhathi esingakanani lokhu, kuzobiza malini lokhu, futhi ingabe le khodi eyengeziwe noma okungeziwe kuzophazamisa enye into? 

Ingabe kuyakhokha ngempela ukwenza ushintsho olukhulu ukuguqula abathengi abambalwa abengeziwe? Lesi yisinqumo esingenziwa isikhulu kuphela, kodwa kuphela ngemva kokuba sesifunde yonke idatha futhi sabuyekeza yonke imininingwane.

Khuluma nochwepheshe, lala kuyo, bese wenza ikholi ewujuqu. 

Ukudala umkhiqizo ongcono kuwumphumela wocwaningo olunzulu nokuhlaziya

Ungacabangi ukuthi uyaqonda ukuthi amakhasimende akho afuna ini kangcono kunabo. Kwesinye isikhathi, kufanele ubabuze ngqo bese wenza njengoba besho. Kodwa-ke, akufanele uhlale uthatha izwi labo ngakho, noma. Izenzo zikhuluma kakhulu kunamagama, yingakho ukuhlaziya kanye nokwahlulela kwakho siqu kudingeka kufakwe nakule zibalo, futhi. 

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