Ukumaketha kwedijithali sekuyingxenye ebalulekile ye-ecosystem yebhizinisi. Ngalokhu, amabhrendi anganweba isisekelo samakhasimende awo futhi akhule ngokushesha endaweni yedijithali ehlala iqhudelana. Kubandakanya ukuthuthukiswa kwewebhusayithi, ukumaketha kwenjini yokusesha, ukuphatha izinkundla zokuxhumana, nokunye. Kodwa-ke, into ehamba phambili kakhulu ukumaketha kwevidiyo.
Njengoba ukusetshenziswa kokuqukethwe kwevidiyo kukhula phakathi kwabantu bayo yonke iminyaka, amabhizinisi agxile kakhulu ekukhangiseni amavidiyo. Kungase kukumangaze ukuthi imizuzu engu-84 iisilinganiso somhlaba sabantu abasebenzisa okuqukethwe kwamavidiyo. Ngaphezu kwalokho, i-China ne-Sweden babambe isikhundla esiphezulu ekuchitheni isikhathi bebuka amavidiyo.
Ngakho-ke, amabhrendi asebenzisa le nguquko yenkathi entsha athola ukuchayeka kangcono kumakhasimende angaba khona. Okufanele ukwenze ukuqala ngenkundla ye-YouTube: dala isiteshi se-YouTube, khetha ifayela le- isofthiwe engcono kakhulu yokuhlela ividiyo ye-YouTube, bese uqala ukudala okuqukethwe okuqondiswe kubabukeli.
Ingabe Kubalulekile Ukumaketha Ngevidiyo?
Ukumaketha ngevidiyo sekudume kakhulu ngoba kusiza ukuxhumana nezithameli zakho. Iletha okuhlangenwe nakho okungokomzwelo, okunzima ukukuphindaphinda ngamagama abhaliwe. Ngaphandle kwalokho, ukumaketha kwevidiyo kuyindlela esebenzayo yokuguqula umkhondo ube amakhasimende akhokhayo.
I-Content Marketing Institute base bevele bathola ngo-2021 ukuthi ukumaketha kwevidiyo kuzoba utshalomali olukhulu lwemikhiqizo ye-B2B ngo-2022. Futhi qagela ini? Imiphumela ibimangalisa:
- Ukubonakala komkhiqizo wakho kuyanda ezinkundleni zokuxhumana
- Ikwenza ugqame kwabaqhudelana nabo
- Isiza ekufinyeleleni izethameli eziqondiwe ngokushesha
- Ama-78% amabhizinisi sibone ukwanda okusheshayo kwethrafikhi ngenxa yamavidiyo
- Amavidiyo afundisayo enza kangcono kunamavidiyo okudala noma ajabulisayo ekudonseni ukunaka kwezithameli
Ngemva kokwazi lawa maqiniso, awufuni yini ukwakha isiteshi se-YouTube futhi ube yi- Umsebenzisi we-YouTube ophumelelayo? Uma ufuna ukuqala ukusebenza njengomlondolozi wokuqukethwe ku-YouTube, ithuluzi eliqeqeshiwe njenge Wondershare Filmora ingakusiza. Ngesixhumi esibonakalayo esiqondile, ngeke uthole noma yibuphi ubunzima ekuqaliseni ngeFilmora. Ngaphezu kwalokho, ilayishwe kuqala ngezici zokuhlela amavidiyo amaningi kanye nemiphumela yevidiyo ebukeka kahle.
Ungakwazi hlela noma nqampuna amavidiyo, zisike, engeza imiphumela, futhi uzame ngombala usebenzisa iFilmora umhleli wevidiyo. Iphuma nesikhungo sokuqaphela isithombe esinamandla e-AI esikusiza ekuguquleni ingemuva. Ezinye izici eziphawulekayo ezenza kube ithuluzi elingenakuvinjelwa labahleli bevidiyo zifaka:
- Imodi esheshayo: Dala ividiyo yakho emizuzwini embalwa ngeModi esheshayo. Engeza imidiya bese ulinda i-algorithm ye-AI yeFilmora ukuze ithole ingxenye egqanyisiwe yevidiyo yakho futhi ikhiqize umphumela wokugcina.
- Imithelela Yevidiyo: Ngezifanekiso zevidiyo ezingaphezu kuka-115 nemiphumela yamavidiyo yamahhala engu-3900 ku-Filmora, ungenza noma iyiphi ividiyo ibe ubuciko bobuciko bokudala. Ngaphezu kwalokho, ungakwazi futhi ukufinyelela kuma-plug-in amasha afana ne-Boris FX ne-NewBlue FX.
- Ukwehlukaniswa kwesikrini: I-Filmora iqukethe izifanekiso zesikrini ezihlukanisiwe ezingu-30 ongazingeza kuvidiyo yakho kalula nje ngokuhudula bese uphonsa.
- I-Audio Ducking: Umsindo wangaphambili awucacile? Ungakhathazeki ngoba isici somsindo we-ducking singakulungisa ngokushesha. Ilinganisa ingemuva nezwi langaphambili ukuze inikeze ukucaca.
- Ukulungiswa kombala: Kwesinye isikhathi, ukulungiswa kombala kuyadingeka kuvidiyo yakho, futhi ngeFilmora, ungakwenza ngokushesha. Inikeza okungu-40+ ukuhlela kusengaphambili kombala ongakwengeza kuvidiyo yakho.
Ezinye izici Zokumaketha Kwedijithali
Njengoba wazi ngokumaketha kwevidiyo nokubaluleka kwakho, ungakhohlwa ezinye izici ezibalulekile zokumaketha kwedijithali. Ziwukumaketha okuqukethwe, i-SEO, kanye ne-SEM.
Ukukhangisa Okuqukethwe
Ukuthengisa okuqukethwe kuhlanganisa ukudalwa nokusatshalaliswa kokuqukethwe ezinkundleni ezihlukahlukene. Kwenzelwa ukuheha abathengi futhi kwandiswe ukufinyelela ezithamelini eziqondiwe. Ngakho, ukwakhiwa kwevidiyo akusebenzi nje. Kufanele udale isu lokumaketha okuqukethwe ukuze uthole ukubukwa okwengeziwe.
- Zibekele imigomo elinganisekayo
- Thola ukuqonda okujulile kohambo lomthengi
- Gcina ukungaguquguquki
- Gxila esihlokweni esinamandla amakhulu okusesha
- Qonda kahle izilaleli zakho
SEO
Ungalokothi ubukele phansi i-SEO, noma ngabe okuqukethwe kwakho kunamandla kangakanani. Ukusebenzisa isu elihlakaniphile le-SEO kuzokhuphula izinga lakho lenkundla yezokuxhumana njengoba kusiza ekukhetheni amagama angukhiye alungile evidiyo yakho. Hhayi lokho kuphela, kodwa futhi ungathola ukuchayeka okwengeziwe ngokwenza kahle isiteshi sakho se-YouTube newebhusayithi ngokwesu lakho le-SEO. Amanye amathiphu ongawalandela:
- Yenza ucwaningo olufanele lwegama elingukhiye
- Nikeza imibhalo engezansi ngezilimi ezahlukene
- Engeza njalo igama elingukhiye esihlokweni sakho, incazelo, kanye nesigaba mayelana
- Faka amagama-ncazo kuvidiyo yakho
- Dala isithonjana esikhangayo
- Nikeza ngokuloba encazelweni yevidiyo
SEM
Wake wazibuza ukuthi ividiyo yesiteshi esithile iza kanjani kuqala ku-Google? Kungani ukulandelana kushintsha ngezikhathi ezithile? Konke kumayelana nokumaketha kwenjini yokusesha. Abalondolozi bokuqukethwe abahlanganisa i-SEM ohlelweni lwabo lokumaketha bazoza kuqala emiphumeleni yenjini yokusesha. Ngakho-ke, uma ufuna izethameli eziqondiwe zikuqaphele kuqala, i-SEO ne-SEM izosebenza njengesisekelo.
Ukuqapha kubalulekile futhi.
Uma usuqedile ukwenza zonke izinhlelo zokumaketha kwedijithali, into elandelayo ukulandelela ukusebenza. Yebo, umsebenzi wakho awukapheli. Ukulandelela ukusebenza kuyisici esibalulekile uma kuziwa ekukhangiseni kwedijithali. Kunamathuluzi amaningi okwenza lokho, njenge-Google Analytics, imininingwane ye-Facebook, imininingwane ye-Instagram, ibhafa, nokunye okuningi.
Ngaphezu kwesigamu sabo bonke abakhangisi bedijithali manje bamukela izibalo ezinkulu zedatha emizamweni yabo yokuqinisekisa ukuthi bafinyelela ngempumelelo izethameli zabo ezihlosiwe.
Kodwa-ke, amabhizinisi amaningi asantula isu eliphelele lezibalo zedijithali futhi awanazo izilinganiso ezicacile zokulandelela ukusebenza kahle kokumaketha kwawo kwedijithali. Kudingeka basebenzele ukusebenzisa ubuchwepheshe bokulandelela ukusebenza ukuze bathole impumelelo.
Ngaphandle kokungabaza, singasho ukuthi ukulinganisa nokuhlaziya kuyizisekelo zanoma yiliphi isu lokumaketha kwedijithali, futhi uma usheshe uqalisa, kuba ngcono.
Isiphetho
Yize engekho amasu omlilo azoqinisekisa impumelelo ngemizamo yakho yokuthengisa yedijithali, maningi amaphutha ongawagwema. Ngokuqaphela lawa maqhinga ajwayelekile, uzoba nethuba elingcono lokuphumelela enkundleni yokuthengisa yedijithali. Ngethemba, lolu lwazi luzokusiza ukuthi ukhuphule izinga lohambo lwakho lokumaketha kwedijithali.