Eminyakeni emibili edlule, sixoxe no-Anthony Mattana, umsunguli we Hooke Umsindo, mayelana nendaba yakhe enzima yokuqalisa ihadiwe. Futhi namuhla, ubuyile.
Umkhiqizo wakhe wokuqala, i Ivesi likaHooke, ama-headphone angenantambo aqopha ngomsindo we-binaural 3d. Ngaphezu nje komsindo we-stereo, lobu buchwepheshe bunikeza abalaleli umuzwa wokwehla wemihlathi wokuba lapho imisindo yarekhodwa khona.
Into craziest mayelana umkhiqizo wakhe wokugcina kwakungebona ngisho nobuchwepheshe obusha. UMatana wayesanda kuletha amakhono apholile, akhona kubathengi bansuku zonke. Manje, nge Hooke Lav: imakrofoni ye-Bluetooth encane, engasindi, engenantambo; uyakwenza futhi.
Nokho, kulokhu uyangitshela yonke into - kusukela ekuthuthukisweni komkhiqizo kuya ekuqalisweni I-Kickstarter - bekulula ngokungenamkhawulo.
UMatana ufanise ulwazi lwakhe nesisho esithi “ukwenza isigidi sokuqala kunzima kakhulu”. (Akukhona ukuthi noma yimuphi wethu uyazi ukuthi kunjani lokho, kodwa kuyinto eshiwo abantu.)
Noma ngabe isigidi sokuqala samadola atholwa usomabhizinisi noma abalandeli besigidi sokuqala kanye nezinzuzo zabagqugquzeli, ngokuvamile kuthiwa lezo kwakuyizinzuzo ezinzima kakhulu. I-Hooke Verse “yayisigidi sokuqala” sika-Anthony futhi ngemva kwalokho, umfutho awuzuzile wasiza ekuqhubekiseni iqembu lakhe emjikelezweni olandelayo wokuthuthukisa umkhiqizo.
I-Kickstarter yethu yokuqala… kwaba yimina engangizihudula odakeni futhi ngizama ukuphila futhi ngingazi lutho. Futhi uma ukwazi ukudlula kweyokuqala, okuyingozi enkulu, ezinye zibonakala ziza kancane.
-Anthony Mattana
Ngokokuqala ngqa, uMatana waqala omunye wemisebenzi ebaluleke kakhulu - ukuqoqa iqembu elinekhono - ngasekupheleni komdlalo. Kulokhu, wayesevele enalo ithalente elibalulekile ezandleni zakhe, futhi kwakungabantu ayeke wabahlola waphinde wasebenza nabo phambilini. Kwadingeka nje abuyisele ibhendi ndawonye.
Ngezinye izingxenye zokuthuthukisa nokwethula umkhiqizo, bekunezinto eziningi abengasheshisa ngazo ngalesi sikhathi. Phakathi kokunye, wayesevele enomphakathi wokucela impendulo kusengaphambili, okuyinto enkulu.
Esinye isici esibalulekile kwaba ukuxoxisana nabathengisi nokuvikela izinto azithandayo kwakulula kakhulu ngoba wayazi ukuthi yiziphi “ama-gotchas” okufanele azibheke. Lokho kwakuyingxenye enkulu ngoba watholwa yilabo abathole okokuqala.
Ihluke kanjani i-Hooke Lav Kweminye Imikrolo Yomuntu Siqu?
Okokuqala, i-Hooke Lav ingamagremu angu-10 kuphela, ilingana nohhafu wedola, futhi asikho isidingo sebhethri elikhulu, langaphandle. Azikho izintambo ozidingayo ukuze uzifake ehembeni lakho, noma. Ngakho-ke, ohlangothini lwe-form factor, igqamile.
Le divayisi ingakwazi futhi ukwenza isipele okurekhodiwe ngaphakathi ekhadini le-SD elino-8 GB wesitoreji. Ngalesi sici, abasebenzisi akudingeki bakhathazeke ngokulahlekelwa noma iziphazamiso ezingase zenzeke uma ukurekhodwa bekuthwetshulwa ngokungenantambo kuphela.
Ngenxa yalelo khono lokurekhoda langaphakathi, amamakrofoni awadingi nokuthi axhunywe kuhlelo lokusebenza ukuze asebenze. Ku-"Island Mode" ungaqala ukurekhoda ngaphandle kokusebenzisa idivayisi yeselula ehlukile.
Uma uthola isethi engu-2 yale mibhobho, kukhona elinye iqhinga elihle ongalidlala.
Imakrofoni eyodwa, i-“Lav A”, ingagqokwa ngokujwayelekile, kuyilapho i-“Lav B”, imakrofoni yesi-2, ingaxhunywa ngokuzenzakalelayo kwamanye amadivaysi, ikhiphe imakrofoni yawo yangaphakathi.
Futhi ngama-lavs angu-2, ungaqopha kukho kokubili ngesikhathi esisodwa usebenzisa i-dual-channel "Imodi yeDuet". Ngaleyo ndlela, kudivayisi efanayo, ungarekhoda izikhulumi ezimbili kwinhlolokhono kodwa ngasinye sikhuluma kumakrofoni yaso.
Development Product
Ukuthuthukiswa komkhiqizo kuqale esikhathini esingangonyaka esidlule ku-Hooke Lav, futhi “senziwe kahle kakhulu”. Ukulethwa kuhlelelwe u-Ephreli 2021, okubonakala kukude kancane, kodwa lokho kungenxa yokuthi kunesikhathi eside sokuhola ezingxenyeni nazo zonke izinxushunxushu zobhubhane ezenzekayo.
Ngokuklama, Indaba Yoku-oda
Ngesikhathi sokuqala u-Mattana enza umkhiqizo, nge-Hooke Verse, umklamo waqala kakhulu ohlangothini lwesici sefomu, base bezama ukulingana zonke izingxenye ze-elekthronikhi kamuva. Ungitshela ukuthi kube yiphutha lelo.
Ungenzi onjiniyela baklame ibhokisi. Isimungulu sangempela. Isimungulu sangempela.
-U-Anthony Mattana, manje osengunjiniyela ngokusobala kune-CEO
Nge-Hooke Lav, basebenza ngokuhlehla, futhi kwaba ngcono kakhulu!
Ukuphrinta kwe-3D Kokunqoba
Kube nemijikelezo eminingana yokuphrinta kwe-3d esiza ukusheshisa ukuthuthukiswa. Baphrinte ama-PCB we-dummy futhi baqinisekisa ukuthi izindawo ezivaliwe zizolingana.
Okuwukuphela kwengxenye abangakwazi ukuyiphrinta nge-3d kwakuyiziqeshana zensimbi, eziguquguqukayo ezisetshenziselwa ukulungisa umkhiqizo engutsheni. U-Anthony wangitshela ukuthi lokhu bekungenye yezingxenye ezithathe isikhathi esiningi ukuze ziphelele. Ukuthola ukuguquguquka okulungile nokubamba kwakudinga i-prototyping eningi yomzimba kanye nokuhlolwa.
Isiqeshana sensimbi siphinde sibandakanyeke emsebenzini wobunjiniyela ogqame kakhulu: yakhiwe ngendlela yokuthi isebenze njengesandiso sezimpondo. UJosh, unjiniyela ophambili we-elekthronikhi owasebenza ku-Verse eminyakeni edlule, usephinde wafakazela ikhono lakhe lobunjiniyela be-ninja-wizard. Noma ubunjiniyela be-wizard-ninja. Noma ngabe yini, uJosh uyamangalisa.
Enye ibhonasi ebalulekile: ama-microphone edijithali asetshenziselwa i-Hooke Lavs. Ngokungafani namamakrofoni e-analog, lezi azidingi ukwakhiwa phezulu kwezindlu. Esikhundleni salokho, imakrofoni yedijithali ingavikelwa ekujuleni kweshubhu ngaphandle kokuchayeka ezimpahleni ezesabekayo, ezimile ezenza umsindo. Lokho kubaluleke kakhulu kumakrofoni ohlose ukuwagqoka!
Kwethulwa ku-Kickstarter
Kulokhu, phakathi namahora angu-8 ethuliwe, i-Hooke Audio inyuse u-$100k ku-Kickstarter, yadlula umgomo wabo ongu-$10,000. Ngakho-ke wenze kanjani lokhu kwethulwa ngendlela ehlukile kokugcina?
Saqala ukutshala umbono kubantu cishe izinyanga ezi-2 noma ezi-3 kusengaphambili futhi sazama ngempela ukuthola lelo geji kubantu…
Ngakho-ke kuzwakale kufana nokuzakhela kukho...okwakuyindlela enhle yokwethula umbono owesabekayo, owesabekayo. Ngiyincoma kuwo wonke usomabhizinisi. Uma kunezindlela ezishibhile, ezithengekayo zokuqinisekisa ukuthi umbono wakho… Ngicabanga ukuthi abantu banomuzwa wokuthi kufanele bavele bawuphonse eweni. Njengokuthi, 'oh kufanele ugxume'. Futhi uma ufuna ukulungiselela kusengaphambili, abantu abaningi bacabanga ukuthi kubiza ngempela ukwenza lokho. Kodwa ngicabanga ukuthi kunendlela yokuxhumana ejabulisayo futhi ngicabanga ukuthi...ngiyitholile kulokhu.
-Anthony Mattana
Elinye iphuzu elibalulekile uMatana aliphawulile ukuthi: “Nathi sasinabasekeli esasihambisa kubo. Kukhona abambalwa kuphela abakhethiwe…abanyusa ngaphezulu kuka-$100,000 ku-Kickstarter bese kuba nephesenti elincane kakhulu labo abathumela umkhiqizo ngomkhumbi.” Ngakho-ke, ubuqotho ababubonisa ngesikhathi sokuqala babazuzela iziqinisekiso zasemgwaqweni abazuza kuzo manje.
Isimo samanje
Njengoba kubhalwa lesi sihloko, umkhankaso weHooke Lav unezinsuku ezi-3, futhi usanda kushaya u-$200,000. Nokho, ngolwazi oluningi njengo-Anthony analo kulo mdlalo, akanaso isiqiniseko sokuthi lokhu kuzophela kanjani. Ngenkulumompikiswano kamongameli ngesonto elizayo, ukholelwa ukuthi kungenzeka ngokufanayo ukuthi umkhankaso uqhubeke nokukhula noma uphele nya.
Nokho indaba ye-Hooke Lav Kickstarter ekugcineni iyahamba, ngikholwa ukuthi ithimba le-Hooke Audio inokuningi okumele liziqhenye ngakho. Ngaphansi kwamahora angu-32 nge-Hooke Lav, bakhulise inani elithathiwe izinsuku 30 ukuxhasa nge-Hooke Verse!
Ngilwela ukuwina okukhulu, ngakho siyakuhalalisela ithimba le-Hooke Audio! Futhi Anthony, usazise uma wenza leli qhinga lomlingo okwesithathu ngomkhiqizo wakho olandelayo.
