UDave Petrillo noDave Jackson benza amagagasi nge Ikhofi Joulies; futhi manje umuzwa wabo omusha - i-Booze Joulies - igcina utshwala bubanda ngaphandle kokubunisela kudala isiyaluyalu sangempela. Ngokusho kweqembu, ama-Booze Joulies ambalwa engilazini ye-scotch yezinga lokushisa legumbi anikeza "ukugodola okuphakathi ngaphandle kokuthi ukunambitheka kuthuliswe."
I-Coffee Joulies yasekuqaleni yasungulwa ngomakhelwane ababili bangaphambili kanye nabafunda nabo e-Pennington, eNew Jersey abathuthukise umkhiqizo kusukela ogwini lwase-US isikhathi esingaphezu kwezinyanga ezingu-8. “Ama-Dave amabili” (uDave Jackson noDave Petrillo), abanjiniyela, benza i-prototype, futhi bakhiqiza ngesandla ukugijima kwabo kokuqala kwe-Coffee Joulies eyaba yimpumelelo ye-Kickstarter ebalekayo - benyusa ngaphezu kuka-$300,000 ngomgomo wokuqala womkhankaso wama-$9,500 nje kuphela.
Kusukela lapho, laba bobabili bagcine bephumelele umklomelo omkhulu ku-Shopify Yakha Ukuncintisana Kwebhizinisi, obunomklomelo wemali engu-$100,000 kanye nezeluleko zochwepheshe ezivela ezifanekisweni zebhizinisi nezokukhangisa uSeth Godin noGary Vaynerchuk eNew York City. Ukwengeza, laba bobabili uDave bavezwe esiqeshini sohlelo lwethelevishini oludumile i-Shark Tank lapho bathola khona isivumelwano sebhizinisi esiyimpumelelo noshaka abane kwabahlanu.
Ukusuka kuma-Coffee Joulies ashisayo kuya ku-Booze Joulies abandayo, izinto ezisetshenziselwa i- I-Booze Joulies amagobolondo ensimbi engagqwali afanayo. Iqoqo lama-Booze Joulies ayisithupha libiza u-$29.95 futhi liza nesikhwama salo esiyingqayizivele. Sabamba uDave Petrillo sambuza imibuzo embalwa, futhi yilokhu abekusho…
I-SS: Yini ekugqugquzele ukuthi uyise ama-Coffee Joulies ezingeni elilandelayo nge-Booze Joulies?
I-PD: Ngangikhathele ukushisa umlomo ngekhofi elishisayo. Uma uke wakhungatheka ngokushisa kwekhofi lakho, uyazi ukuthi ngikhuluma ngani. Uma ufuna ikhofi lihlale lishisa, ungasebenzisa inkomishi yokuhamba. Izinkomishi ezinhle zingagcina ikhofi lishisa isikhathi eside. Inkinga iwukuthi ekuqaleni ikhofi liyashisa futhi lihlala linjalo isikhathi eside kakhulu. Kufanele wenze okuthile ukuze kuphole, noma uvele ulinde. Noma ngabe iyiphi indlela inqubo ingaba yisicefe ngaphambi kokuthi ulungise ekuseni. Ukusebenzisa izinto zokushintsha isigaba ukuze ulawule izinga lokushisa lekhofi kuhle ngoba lizomunca ukushisa kuze kufike ezingeni elithile lokushisa, bese liyalikhulula ngemva kwalokho. Izinto zokushintsha isigaba zikwenzela ukucabanga. Awusekho umsebenzi wokuqagela ekuseni kakhulu. Bengidinga ukuthola ukuthi ngingasebenzisa kanjani izinto zokushintsha isigaba ekhofini lami lasekuseni futhi amaJoulies kwaba umphumela.
I-SS: Yini okusha okusha kunqubo yokwakha?
I-PD: Izinto zokushintsha isigaba empeleni zazingenzima kangako ukuzithola. Enye yezingxenye ezinzima kakhulu ekwenzeni le phrojekthi kwakuwukwenza ukukhiqizwa kwamanye amagobolondo ensimbi engagqwali enziwe e-USA. Ukwakha nokuhlanganisa kanye nokuvala lezi bhontshisi zivale ukuze zihlale isikhathi eside kuwumsebenzi onzima ngempela. Kunzima kakhulu kunalokho ebesikulindele.
I-SS: Iyiphi inselele enkulu obhekane nayo?
I-PD: Ukuthola ukukhiqizwa kanye nokulawulwa kwekhwalithi yalo bhontshisi kuhlungwe bekuyinselele enkulu. Njengonjiniyela sabamba iqhaza elikhulu ekusondeleni futhi sasiza ozakwethu bokukhiqiza kuyo yonke indlela ukuze siqiniseke ukuthi izinto zihamba kahle. Ekugcineni kuthathe izinyanga ezingaphezu kwezingu-8 zokuzama nephutha ukuba sendaweni enethezekile, ngobuhlakani bokukhiqiza.
I-SS: Ungakwazi yini ukuchaza kabanzi mayelana nenqubo yokuklama?
I-PD: Isici sokuklama, esifana nokuma kukabhontshisi, senziwe yimi emahoreni ambalwa ngihlezi phambi kwekhompyutha yami ngivule i-CAD, ubhontshisi wekhofi owodwa, kanye nepheya lamakhalipha ezandleni zami. Ngemva kokwenziwa kwemodeli, ngenza amathuluzi ngesitolo sendawo semishini nge-oki, kamuva nensimbi ye-O1. Lezi zazisetshenziselwa ukwenza ama-prototypes ethusi kabhontshisi esasiwavala ngesandla ukuze sihlole.
I-SS: Ungakwazi yini ukwabelana ngemininingwane emayelana nesofthiwe, amathuluzi okwenza imishini/e-prototyping, iziphi izinhlobo zemidwebo/imifanekiso/imifanekiso eyenziwe, iziphi izinselelo obhekane nazo?
I-PD: Ngasebenzisa isofthiwe ye-CAD engangiyijwayele kusukela ngesikhathi ngisebenza njengonjiniyela. Asizange siphrinte lutho nge-3D, nakuba bekungaba kuhle. Ngo-2011 nganginyathelisa izinto nsuku zonke emsebenzini, kodwa ngingakwazi ukufinyelela eyodwa ukuze ngiyisebenzisele mina siqu. Izingxenye eziyinselele kakhulu zazifuna indlela yokwenza ama-prototypes asebenzayo (ngaphezu kobubanzi bokuphrinta kwe-3D, ngisho nanamuhla.) Ngasebenzisa izinto eziningi zokwenza ubucwebe kanye namasu avela ezincwadini zobucwebe. Kungenzeka kube nomthelela egameni lomkhiqizo, i-Coffee Joulies.
Thola okwengeziwe mayelana nama-Coffee Joulies kanye ne-Booze Joulies lapha Joulies.com.
