Emuva ekuqaleni kuka-2012, i-Nike yethula i-FuelBand ukuthi ijabulele ukubuyekezwa kanye nenqwaba yabasebenzisi...labo abayisebenzisa ngempela kanye nalabo abayibheka njengesisetshenziswa semfashini. Ngaso leso sikhathi, i-Google yayimemezele Iphrojekthi Yengilazi - okuholele kulokho esikubona namuhla nge-Google Glass...ekudaleni ngempumelelo isigaba somkhiqizo We-Wearable Technology. Nakuba lesi kuyisikhathi esijabulisayo ngempela, kusenemibuzo eminingi engaphenduliwe. Ibhalansi phakathi komsebenzi nemfashini ihlala kuphi, futhi yini ezosebenza nengeke isebenze eminyakeni ezayo njengoba I-Wearable Technology iba imakethe ekhula kakhulu? U-Tim Cook uphendule imibuzo ethile mayelana nesimo samanje se-Wearable Technology kunhlolokhono yakamuva ye-All Things D. Nakhu abekusho.

U-Tim Cook ku-Wearable Technology

Mhlawumbe umbuzo omkhulu ozungeze i-Wearable Technology ugxile ekutheni kwenzeka kanjani empeleni ingena ezimpilweni zethu zansuku zonke--futhi ayigcini nje ngokufanele, kodwa izozenza kanjani izimpilo zethu kangcono? Imiphi imikhiqizo ezoba 'ikusasa' futhi yimiphi ezowela emifantwini njenge-Sony Mini-Disc? Ingabe le mikhiqizo izoyisiza kanjani imiphakathi noma izoqhuba abantu ukuba bazihlukanise ngokuphelele?

i-googleglass

Esikwaziyo ukuthi uMthetho kaMoore awukasehluleki (okwamanje), futhi ukuthuthukiswa kwezinhlelo zamakhompiyutha eminyakeni engu-5-10 ezayo kuzohlanganiswa kumadivayisi amancane nangaphezulu angabonakali. Kodwa yimaphi amadivayisi azovula indlela yekusasa lobuchwepheshe obugqokekayo?

Ekhuluma ngesihloko samathrendi asafufusa kwezobuchwepheshe, u-Tim Cook wembula ukuthi imicabango yakhe ithini ngezinto ezigqokwayo nokuthi kungani zingase zisebenzele abanye, kodwa hhayi kwabanye:

Mossberg/Swisher: Ingabe izinto ezigqokwayo zesikhathi esizayo?

Cook: Ngicabanga kanjalo. Ngigqoka lokhu. I-FuelBand. Ngicabanga ukuthi uNike wenze umsebenzi omuhle ngalokhu. Okwendawo ethile. Ihlanganiswe kahle ne-iOS. Kunamagajethi amaningi kulesi sikhala manje…[Mayelana] lawo enza izinto ezingaphezu kweyodwa…ayikho into enhle engiyibonile. Ayikho into ezokholisa ingane engakaze igqoke izibuko noma ibhande ukuthi iligqoke. Ngakho-ke ngicabanga ukuthi ziningi izinto okufanele zixazululwe kulesi sikhala, kodwa yindawo lapho isilungele ukuhlolwa. Sekuvuthiwe kithina sonke sijabulile. Ngicabanga ukuthi kuzoba namathani ezinkampani ezidlala kulokhu.

Ngikubona njengento, njengelinye igatsha elibalulekile kakhulu lesihlahla. Ucabanga ngesikhathi se-PC yokuthunyelwe, futhi saqala ukukhuluma ngalokhu eminyakeni embalwa edlule. Ngicabanga ukuthi i-iPhone isiphushele kulokho ngokushesha futhi ithebhulethi yayisheshisa. Ngicabanga ukuthi okugqokwayo kungaba elinye igatsha kulokhu.

Nginentshisekelo emkhiqizweni omuhle. Futhi ngicabanga mayelana nezibuko, ngigqoka izibuko ngoba kufanele. Angiboni ngaphandle kwabo. Ngakho nginaleyo nkinga. Angazi abantu abaningi abazigqokayo abangenasidingo. Abantu abawagqokayo ngokuvamile bafuna ukuthi alula, angabonakali. Cishe bafuna ukuthi babonise imfashini yabo, isitayela sabo nokunye. Ngakho-ke ngicabanga ngokombono ovamile, lokhu kunzima, lokhu kunzima ukukubona.

i-nikefuelband

Ngicabanga ukuthi isihlakala siyathakazelisa. Ngigqoke le [FuelBand] engalweni yami. Kungokwemvelo. Kodwa njengoba ngike ngasho ngaphambili, ngicabanga ukuthi ukuze okuthile kusebenze lapha [ukushukuma komzimba ukuya esihlakaleni], kufanele uqale ukholise abantu ukuthi kuyamangalisa kangangokuthi bafuna ukukugqoka.

Ngoba nina nobabili nifake amawashi. Uma sinekamelo eligcwele izingane ezineminyaka engu-10-20 ubudala, futhi sithi 'wonke umuntu sukuma onewashi elivuliwe,' Angiqiniseki ukuthi kukhona owayengasukuma. Angiyiboni. Iwashi labo leli [likhipha i-iPhone]. Angicabangi ukuthi kufanele kube yilokho nje. Ngicabanga ukuthi kukhona eminye imibono egqokekayo engaba mnandi. Yonke inkambu yenzwa izoqhuma. Selivele liyaqhuma. Sekuyindawo yonke manje, kepha ngokuhamba kwesikhathi, kuzocaca kakhulu ngicabanga.

U-Cook uveza iphuzu elithakazelisayo mayelana nokugqoka izibuko ngaphandle kudingeka. Kuthiwani ngezinsiza-kuzwa?

i-audiingaid

Ingabe izinsiza zokuzwa azikho phakathi komkhiqizo wokuqala we-Wearable Technology othuthukiswe ngokugcwele? Ukube abantu ngokuvamile bebejabule ngomqondo wokugqoka ubuchwepheshe, izinsiza-kuzwa beziyothola ukunakwa okwengeziwe 'njengezinto ezigqokekayo zekusasa' kunokuba zibhalwe 'idivaysi yokusiza' emashumini eminyaka edlule? Mhlawumbe lokhu kuwuphawu lokuthi izingubo zokugqoka zanamuhla ziwuphawu lwemfashini eshintshashintshayo ekhuluma nomphakathi jikelele?

Naphezu kwenqwaba 'yokuthi ngabe' yini ezungeze imakethe kanye nezingibe ezingaba khona ze-Wearable Technology, kunenani elikhulu lamandla okuvumela abakhubazekile futhi benze okungasefeshini, kube yimfashini……futhi noma yini eyenzekayo, akukho ongakhononda ngakho lapho.

Umbhali

USimon ungumklami wezimboni ozinze eBrooklyn noManaging Editor we-EVD Media. Lapho ethola isikhathi sokuklama, ukugxila kwakhe ekusizeni ama-startups athuthukise izixazululo zokwenza uphawu nezokuklama ukuze abone umbono wabo wokuklanywa komkhiqizo. Ngaphezu komsebenzi wakhe kwaNike nakwamanye amaklayenti ahlukahlukene, uyisizathu esikhulu sokuthi noma yini yenziwe e-EvD Media. Wake wabambana buzzard we-alligator wase-Alaskan phansi ngezandla zakhe… ukuhlenga uJosh.