Abaculi abaningi thola abalandeli, ukusakaza, nokuthandwa ku-YouTube ngoba ihlobana ngokuqondile nokubonakala kwabo ku-inthanethi, ukuduma, namandla empumelelo. Izinombolo zokusakaza eziphakeme nokuthandwayo zibonisa izethameli ezinkulu nezizibandakanye kakhudlwana, ezingaheha abalandeli abasha, amalebula okurekhoda, nabangahle babambisane.
Uhlolojikelele lomqondo: Isebenza Kanjani I-Algorithm ye-YouTube?
I-algorithm ye-YouTube isebenza njengohlelo lwekhompuyutha oluwusizo olusebenza ngemuva. Ibheka izinto eziningi, njengamavidiyo, ukuphawula, izincazelo, nokuthi uthola ukusakaza okungakanani kwe-YouTube. Umgomo wayo uwukuqinisekisa ukuthi uthola amavidiyo ahambisana nezintshisekelo zakho nokuthi uzokujabulela ukuwabuka. Ngalokhu, ilinganisa futhi izame ukutusa amavidiyo ngokusekelwe kulokho ecabanga ukuthi kuzokwanelisa abasebenzisi bayo njengezibukeli futhi ibagcine bebambe iqhaza.
I-Algorithm ye-YouTube Izinquma Kanjani Izincomo Ngo-2023
I-algorithm ye-YouTube manje isihlelelwe ukuvumela ama-akhawunti amancane ukuthi akhule ngokushesha nangokukhula okukhulu. Izincomo ngeke zisasekelwe kuphela kokudume kakhulu, kodwa kunalokho, zizobe zenziwe ngezifiso ukuze zincome amavidiyo okungenzeka afaneleka kakhulu izifiso zomuntu ngamunye. Abantu ababili abasesha into efanayo bangase bathole imiphumela ehluke ngokuphelele!
Phakathi kokuningi, i-algorithm ye-YouTube ibeka kuqala izici ezifana nokufaneleka, ukubandakanyeka, ikhwalithi, nosesho lwabasebenzisi noma umlando wokubuka. Ngokuhambisanayo, ibheka izihloko, izincazelo, namathegi. Ekuhlanganyeleni, kucabangela isikhathi sokubuka, amazwana, ukwabelana, nokuthandwa. Ngekhwalithi, ibheka ukusebenza kwe-akhawunti kukonke endaweni ethile noma isihloko. Okokugcina, oseshweni lomsebenzisi noma emlandweni wokubuka, ibheka ukuziphatha okungokomlando. Lokhu kuzohlanganisa futhi kube nomthelela kumavidiyo anconyiwe, kunikeze abadali “imibono.”
Ungakuguqula Kanjani Okuvelayo Ukuze Uthole Isilinganiso Esingcono Sokuchofoza?
Yize ividiyo yakho inconyiwe uma umbukeli engayichofozi ividiyo yakho, ingasaphathwa eyokuyibuka. I-YouTube izophinde ithathe lokhu njengolwazi okufanele lucatshangelwe, okungase kuholele ekwehleni okuvelayo kwakho. Ngalokho, nazi ezinye izindlela zokunconywa ngokuqhubekayo kanye nokuthuthukisa amazinga akho okuchofoza.
Ngaphambi kokubuka amavidiyo akho nokuthuthukisa idatha ye-YouTube, abantu badinga ukubukela futhi bazi ngawe. Ukudala izihloko ezikhangayo nezithonjana, ukunamathela endaweni ethile, ukuhlanganyela nabanye, nokuphromotha ezinkundleni zokuxhumana kuzokwenza uqashelwe, kuthuthukise izinga lokuchofoza elingcono, futhi ekugcineni ungene ku-radar ye-YouTube ukuze uthole izincomo.
Ukusuka ekuchofozeni ividiyo kuye ekuyibukeni kuwumdlalo webhola ohlukile. Ku-YouTube Shorts, into ebalulekile okufanele uyibhekisise ukubuka amanani okuswayipha, kuyilapho kumavidiyo efomu elide, unaka isilinganiso sobude besikhathi sokubuka. I-YouTube icubungula lolu lwazi ukuze ithole izincomo futhi inikeza ukuqonda kokuthi abantu basabela kanjani kumavidiyo akho. Ukukhuthaza izibukeli ukuthi ziqhubeke nokubuka amavidiyo akho, imizuzwana emi-3 yokuqala ye-YouTube Short kanye namasekhondi okuqala angu-30 kuvidiyo yefomu ende ibalulekile ekubambeni ukunaka kombukeli.
Uma usukwazi ukwenza izibukeli zibukele amavidiyo akho ngokuphelele, usuthuthuke ukuthemba ukuthi ividiyo yakho ingeyekhwalithi enhle, futhi i-algorithm izokuvuza ngalokho. Umjikelezo ube usuziphinda. Kusuka lapha, kubaluleke kakhulu ukuhlala ungaguquguquki ekulayisheni. I-YouTube izobe isiqaphela ukuthi ungumdali oqotho endaweni yabo, okuthuthukisa ukufinyelela kwakho nakakhulu.
Iyini Kahle I-SEO futhi Isebenza Kanjani I-SEO Ku-YouTube?
Kodwa, ukusesha ku-Google "Indlela yokwenza ikhofi" ngeke kukubonise "Indlela yokupheka i-pasta." Kunalokho izokubonisa amakhasi azophendula kangcono lowo mbuzo othile. Ngokufanayo, i-YouTube izoletha amavidiyo afanelana kangcono nemibuzo yakho yosesho.
Nokho, inqwaba yamavidiyo alayishwa nsuku zonke. Ividiyo yakho eklanywe kahle ingase iminze oxukwini futhi ingafinyeleli imiphumela oyifunayo. Yilapho i-SEO iqala khona ukusebenza. Uma ethuthukisiwe, amavidiyo kuphela alungiselelwe i-SEO ethuthukisiwe futhi ageleza kahle nge-algorithm ye-YouTube azokleliswa phezulu kunoma iyiphi imibuzo yosesho.
Izinto Ezicatshangelwa Ku-algorithm yosesho lwe-YouTube
Njengoba i-YouTube iyingxenye ye-Google, isebenzisa ama-algorithms okusesha afanayo, futhi noma yini oyisesha ku-Google nayo ingafika nezinye izincomo zevidiyo ye-YouTube. Ngokukhethekile, lawa ma-algorithms acabangela izici ezimbalwa ezinomthelela esinqumweni sawo sokulinganisa amagama athile okusesha.
Ukuthuthukisa i-SEO kuzobandakanya izici ezifana nezihloko zamavidiyo, izincazelo zamavidiyo, imethadatha, omaka, amazwana, ukulotshwa kwevidiyo, nokuningi. Empeleni, noma yini engafakwa embhalweni inomthelela kukho, okuhlanganisa negama lefayela lakho langempela levidiyo!
Amathiphu angu-3 Okuthuthukisa I-SEO Yakho Ye-YouTube Futhi Uthuthukise Ukubonakala
1. Thola Amagama Akho Angokhiye Alungile!
Lena ingxenye yokuqala nebaluleke kakhulu okudingeka uyishayele kuzo zombili izinjongo ezingemuva nangaphambili. Izinjini zokusesha zisebenzisa lawa magama angukhiye ukuze ziqonde ukuthi okuqukethwe kwakho kumayelana nani nokunquma ukuthi abasebenzisi bafunani kuyilapho begwema ukuncintisana ngesikhathi esifanayo. Kuyasiza futhi njengokuthi uma abantu beyifunda, baqonde kangcono ukuthi yini okufanele bayilindele kuvidiyo yakho.
Kunenqwaba yabahloli bamagama angukhiye laphaya ongayisebenzisa, njenge-Ahrefs kanye ne-AnnduloThePublic. Ngalokhu, esikhundleni sokubona kuphela “umculo,” ngokwesibonelo, “umculo we-lofi” ungase uhlobane kakhulu futhi uqonde okuqukethwe kwakho.
Abanye abadali benza amavidiyo abo ngokusebenza kulokhu kuqala! Bazokwenza amavidiyo abazungezile ngokubheka izihloko ezithrendayo namagama angukhiye, njengezibuyekezo zezindaba.
2. Sesha Omaka
Yilapho uphonsa khona wonke amagama akho angukhiye. Kufanele uzame ukufaka amagama angukhiye amaningi ngangokunokwenzeka ahlobene nevidiyo yakho. Yenzelwe izinjongo zamuva ku-YouTube, ngakho ababukeli ngeke bakubone lokhu, kodwa isiza i-algorithm ibe nengqondo ngamavidiyo akho. Amathegi ambalwa okuqala abaluleke kakhulu, ngakho faka omaka abafaneleka kakhulu nabadumile kuqala!
Nokho, kubalulekile ukuqaphela ukuthi amathegi kufanele ahambisane namavidiyo akho. Kungenjalo, ungase ubhekane nemiphumela engemihle noma ngisho nezijeziso ezihlobene nakho.
3. Imibhalo Yevidiyo
I-YouTube ngokuvamile izokhiqiza imibhalo yamavidiyo akho. Kodwa-ke, le mibhalo ebhaliwe inethuba elikhulu lokunganembile. Nakuba kuwumsebenzi oyisicefe, amavidiyo aqukethe okulotshiwe ngokomlando akwazile ukuthola izibukeli ngo-16% ngaphezu kwamavidiyo angenazo.
Uma sekushiwo lokho, ukwenza umsebenzi owengeziwe kuzovuza. Uma ungenaso isikhathi sokwenza kanjalo, kunethoni yesofthiwe yokuloba ye-AI laphaya, njenge-Descript noma i-Cockatoo, engakusiza wenze umsebenzi. Kungenjalo, ungaqasha othile ukuthi akwenzele kona.
