Iwindi le-pop-up kusayithi lisabangela impikiswano eshubile phakathi kwabakhangisi. Abanye ochwepheshe bayaqiniseka ukuthi leli thuluzi lenza kuphela okucasulayo futhi ngaleyo ndlela lethuse abasebenzisi. Abanye bakholelwa ukuthi, naphezu kokungenela kwabo, ama-pop-up anezinzuzo ezithile. Izigelekeqe zingamcasula umuntu ovakashele isayithi, emva kwalokho azoyishiya. Kodwa lokhu kuzokwenzeka kuphela uma usebenzisa izigelekeqe ngokungafanele, ngokomgomo othi “lapho ukukhangisa okwengeziwe, kuba ngcono.” Uma usazi isilinganiso futhi ulandela imithetho ethile, ukusebenza okunjalo kuzokwandisa ukuguqulwa.
Izici ze-Pop-Up
Iwindi le-pop-up livula phezu kwekhasi eliyinhloko njengesikwele noma unxande futhi lenze umsebenzi wolwazi noma wokukhangisa. Njengomthetho, iwindi elinjalo likhuthaza umsebenzisi ukuthi enze isenzo esithile.
https://landingi.com/design/pop-up/
Iwindi le-pop-up kusayithi lingaba ithuluzi elisebenzayo uma ulisondeza ngendlela efanele. Ukuze wenze lokhu, akufanele usebenzise uhlobo olulodwa lwewindi le-pop-up kuzo zonke izimo. Ukuguqulwa kuzoba phansi uma kukodwa isifanekiso se-pop-up isetshenziswa ekhasini ngalinye. Kuzivakashi zesayithi, le ndlela izobacasula kuphela, futhi mancane amathuba okuba kuthathwe isenzo esihlosiwe.
Amasiko aphathelene nokusetshenziswa kwezigelekeqe ahlala eshintsha. Ngosizo lwezifanekiso, ungenza ngendlela oyifisayo amafasitela akho ngezethameli ozihlosile. Amazinga okuguqulwa azoncika ekutheni ubonisa ini, kuphi, kubani, futhi nini. Indlela enjalo ehlosiwe ye-pop-up yenza kube nokwenzeka ukwandisa ukuthengisa kanye nombuthano wabathengi bakho.
Ukusebenzisa amawindi angakwazi ukuvalwa ngaphandle kokubhaliselwe noma ezinye izimo akuthandeki. Ngeke babe nomphumela, kodwa ukwethembeka komsebenzisi kumkhiqizo wakho kuzokwehla.
Indlela Yokuklama Ngokufanelekile Isifanekiso Se-Pop-Up?
Isifanekiso se-pop-up siqukethe izici ezihlukahlukene ezidinga ukuklanywa ngokuvumelana nezinjongo nezinjongo ze-pop-up.
1. Isihloko nombhalo
Umusho wokuqala uyisihloko esihehayo. Isisekelo sombhalo siwumfushane nokufundisa, okuzuzisa umfundi. Yakha isiphakamiso:
- Thola ulwazi mayelana nomkhiqizo omusha.
- Bhalisela iphephandaba noma amanethiwekhi omphakathi.
- Thola ibhonasi: isaphulelo, umkhiqizo wolwazi, noma okunye okubalulekile.
2. Isithombe
Izithombe ezincane, ezikhanyayo ezihambisana nokunikezwa yinkampani ziheha ukunaka kwabasebenzisi. Ungangeza isithombe ngozibuthe oholayo, ikhava yencwadi, noma umfanekiso esifundweni.
3. Imininingwane
Ngokomgomo wewijethi yakho, ungakwazi futhi ukwengeza:
- Inkambu yombhalo yegama noxhumana nabo.
- Ibhokisi lokuhlola ukuze uqinisekise imvume yencwadi yezindaba.
- Imininingwane: isibonelo, iswishi ekuvumela ukuthi ukhethe ubulili.
Kuhle uma iwindi le-pop-up lilula; umsebenzisi ngeke agcwalise ifomu eliyinkimbinkimbi.
4. Inkambu yokufaka i-imeyili
Inkambu yokufaka i-imeyili kufanele ibe lula. Asikho isidingo sokuyilayisha kakhulu ngenani elikhulu lama-accents. Kuyafaneleka uma izinketho zesizinda zikhona ekwakhiweni; ukugcwalisa insimu enjalo ngaphandle kokwenza amaphutha kulula.
5. Inkinobho ye-CTA
Inkinobho ye-CTA iqhubeka nombhalo we-pop-up, ngakho ukubhalwa kwawo kufanele kube okunengqondo. Ake sithi isihloko se-pop-up sithi “Bhalisela incwadi yezindaba,” futhi umbhalo osenkinobho uthi “Bhalisa.”
Amawindi azivelelayo alandelana acasula umsebenzisi futhi amvimbe ekuboneni ulwazi. I-pop-up isebenza ngempumelelo uma ihlanganiswe ngokwemvelo ekusebenzeni kwesayithi futhi iphethe ulwazi oluwusizo lweklayenti.
6. Hlola izifanekiso zakho ezizivelelayo
Njenganoma yimuphi umklamo, i-pop-up idinga ubuhlakani. Kodwa uma uyiklama, udinga ukugxila kakhulu ekusebenzeni kahle. Okuwukuphela kwendlela yokuhlola ukusebenza ngempumelelo komklamo wakho ukuthola ukuthi iyawaheha yini amakhasimende.
Ngakho-ke, ukuhlola nokuhlaziya yizinto ezibaluleke kakhulu okufanele uzicabangele lapho udala isifanekiso se-pop-up. Uma usuhlole ukuthi ingabe idizayini ikusiza ukuthi ufinyelele imigomo yakho (ungasebenzisa ukuguqulwa kwangaphambilini kanye nesilinganiso sokuguqulwa esimaphakathi salokhu), ungashintsha noma ulungise umklamo. Indlela evamile yokuhlola ukuhlola kwe-A/B, lapho ubeka khona izinguqulo ezimbili zedizayini ngaphambi kwamasegimenti amabili wabasebenzisi ukuze ubone ukuthi iyiphi eyenza kangcono.
Isiphetho
Ukuthuthukiswa kwesifanekiso esifanele nezilungiselelo ze-pop-up kuzosiza ukuzuza amazinga aphezulu okuguqulwa. Kodwa, njenganoma yiliphi elinye ithuluzi lokumaketha, kubalulekile ukucabangela okuthakaselayo izethameli zakho ozihlosile futhi uhlaziye izenzo zazo. Yini elethe abantu kusayithi lakho, kungani benza izinguquko ezinjalo ngamakhasi hhayi abanye, yiziphi izinjongo abaziphishekelayo, futhi yini abafuna ukuyithola ekugcineni? Izenzo zakho ezicatshangelwayo kuphela ezingaguqula izigelekeqe ezivela ezikhangisweni ezicasulayo zibe indlela edingekayo nebalulekile yokwandisa ukuthengisa nokuheha amakhasimende.
