Kusukela ekutholeni impumelelo ye-crowdfunding ku Indiegogo ngo-Ephreli wonyaka odlule, ithimba lokuklama ngemuva kwe-Amsterdam-based Dick Moby Sunglasses alizange libonise izimpawu zokunciphisa ijubane. Ithimba, elihlanganisa abaklami u-Tim Holland no-Robert Bettink, lahlangana ngesikhathi lifunda ndawonye e-Amsterdam futhi laqhamuka nombono wangempela wezingubo zamehlo ezizinzile ngenkathi usohambweni lokuntweza.
Ngokushesha ngemva kwalolo hambo, iqembu laqala ukudweba nokwenza ama-prototypes alo okuqala ngoMeyi ka-2013.
Ukusiza ukucolisa imiqondo yabo, ithimba lihlangane nabaklami bezingubo zamehlo abanolwazi e-London ababasiza ukuthi bathuthukise imidwebo yabo ibe amamodeli e-3D akhiqizwayo anobukhulu obucatshangelwayo kanye ne-ergonomics ukuze ilingane kahle. Ezinyangeni eziyisithupha nje kamuva, u-Holland no-Bettink babevakashele amafekthri nabahlinzeki bempahla ukuze baxoxisane ngamadili e-supply chain futhi ekugcineni, baqale ukukhiqiza embonweni owazalwa ngesikhathi kusalinde amagagasi.
Namuhla, umkhiqizo osusungulwe manje u-Dick Moby awusho lutho endabeni yempumelelo yokuqoqa imali. Lo mkhiqizo ubambisene nezinhlangano ezingenzi nzuzo zezemvelo i-Surfrider Foundation, i-TerraCycle ne-Mazzucchelli ukuze kutholwe futhi kucutshungulwe i-acetate ebolayo engacutshungulwa kabusha ibe izibuko zelanga ze-Dick Moby zekhwalithi ephezulu ezingadali udoti wepulasitiki owengeziwe. Ukwengeza, umkhiqizo wabela i-10% yemali engenayo emuva ezinhlanganweni.
Kule vidiyo esanda kukhishwa enkampanini, sithola ukubukeka kwangemuva (ngokwembono yezibuko zelanga zika-Dick Moby, hhayi ngaphansi) ukuthi umkhiqizo uphila kanjani imikhiqizo yabo:
Thola okuningi ngokukhomba ku UDick Moby.