Phakathi kokwethulwa kwendlunkulu yabo entsha yomhlaba wonke eBoston's I-Lovejoy Wharf emuva ngoMeyi lapho kwethulwa khona esanda kuklanywa kabusha u-Chuck Taylor All Star ngenyanga edlule nje (ukuklama kabusha kokuqala kusukela ngo-1917), kube isizini yasehlobo ematasa yomkhiqizo we-Converse - futhi ababonisi zimpawu zokuyeka maduze.
Muva nje, uhlobo lomkhiqizo belukhombisa eminye yemiphumela yomkhankaso wabo othi “Made by You” oqale ekuqaleni kwalo nyaka – umkhankaso ogxile kubalandeli baka-Chuck Taylor 'abagebenga' isicathulo ngendlela abayithandayo.
Phakathi kokunye, u-Converse uthephe umculi Remy Boire kanye nesikhungo i-Wunderman Division Blast Radius ukudala iphrojekthi ekhethekile ezungeze i-Chuck Taylor All Star.
Iphrojekthi ewumphumela – eyaklanywa uBoiré kanye ne-3D yanyatheliswa ngabakwaFrance 3DANDCO - isithombe esiphrintiwe se-3D esihlanganisa izintambo eziphrintiwe ze-3D nezicathulo ezikhona zesithonjana ukunikeza inkohliso yezintambo ezihambayo.
"Ukuklomelisa abalandeli babo, i-Converse ibanike umsebenzi wobuciko oqondene nawe," kuchaza uBoiré.
“Bangicele ukuthi ngenzele umlandeli wabo uPascal umsebenzi wobuciko - ngakho ngenza umdwebo owabe usumodela waphrintwa nge-3D. Ngemva kwalokho, ucezu lwanikezwa umlandeli!”
Ukudala izintambo zezicathulo zepulasitiki kungase kungabi ukusetshenziswa okuvamile kokuphrinta kwe-3D, kodwa sisahlabeke umxhwele - futhi siphefumulelwe - noma kunjalo. Qiniseka ukuthi uhlola wonke umsebenzi ka-Boiré wokubhala ohlaba umxhwele kwezakhe isiza sephothifoliyo.
