Nakuba sibone ingxenye efanelekile yezinhlelo zokusebenza zokuphrinta ze-3D zama-midsoles ekwakhiweni kwezicathulo zesimanje, besingakayiboni noma iyiphi indlela yokukhiqiza esebenza ngokwanele ukudala phezulu ngesilinganiso esikhulu, futhi - ingxenye ebalulekile engekho yokuba khona. ekwazi ukukhiqiza izicathulo ngokufunwa.

Abaklami nonjiniyela kwa-Nike, i-Adidas, kanye ne-New Balance ngempela benze izinyathelo ezinqala ezicathulweni zangokwezifiso ezikhiqizwa ngezindlela zokukhiqiza ezidingeka kakhulu, kodwa iningi lale mizamo libonakala ligxile emathubeni alula e-PR kunemikhiqizo esebenzayo nehlala njalo.

Kepha manje, isiqalisi esisha sizokwethula lokho okungase kube yisisekelo sekusasa elingekude kakhulu lokuklanywa kwezicathulo nokukhiqiza. Nakuba u-Hung engusomabhizinisi, onamabhizinisi amaningi aphumelelayo kubo bonke ubuchwepheshe, imikhiqizo yabathengi kanye nokukhiqiza, u-Shi ungumklami futhi umamukeli wemiklomelo eminingi yokuklama okuhlanganisa i-Red Dot Design Award, i-IF Design Award, kanye ne-IDEA Gold Design Award. Enye yemiklamo kaShi, iNokia 1200, isidayise amayunithi angaphezu kwezigidi eziyi-100 futhi yakleliswa njengomakhalekhukhwini wesithathu odayiswa kakhulu emlandweni.

Ngesizinda sabo esiqinile ekuklanyweni nasekukhiqizeni, u-Hung no-Shi sebephendukele emishinini yokuluka yezimboni ukuze bakhe indlela yokuluka enezinhlangothi ezintathu ukuze bakhiqize inani eliqondile lezinto zesicathulo ngasinye - indlela yokukhiqiza enobuhlakani nevumelana nemvelo egwema ukusebenzisa nokumosha. impahla eyeqile.

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Imiklamo yezicathulo ephumela - efana nesicathulo sokushayela esilula noma i-canvas slip-on - kuthiwa ifana nezinye indwangu noma izicathulo zeNylon futhi iyakwazi ukumelana nezimo eziningi zamanzi.

"Ukunitha kwe-3D kuwubuchwepheshe obusha kakhulu," chaza abaklami. "Senze amathani amaningi ezivivinyo zamasampula, futhi sifuna ukwenza isiqiniseko sokuthi izicathulo zethu zinekhwalithi ephezulu yokukhiqiza ngobuningi."

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Ukuqala izinto, u-Hung no-Shi bahlinzeka ngemigqa emibili yezicathulo eziphrintiwe ze-3D: Ulayini Wakudala kanye Nolayini Wothando. Ngenkathi i-Classic Line ifaka ingaphandle elimpunga elimaphakathi, i-Love Line inikeza inketho enemibala yothingo kulabo abafisa ukugqoka izicathulo zabo eziphrintiwe ze-3D ngokuzwakalayo. Ngama-$69 nje kuphela, lezi azikubi kakhulu esikhwameni, noma.

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U-Hung noShi sebecishe bakhuphula ama- $ 50,000 acelwe kubasekeli njengoba sekusele isikhathi esingaphezu kwenyanga ukuthi bangene emkhankasweni wabo. Kulabo abathanda uhlobo oluhlukile lwezicathulo zasehlobo kulo nyaka, inkampani ilindele ukugcwalisa ama-oda ezicathulo eziphrintiwe ze-3D ngoMashi.

Ukuze uthole okwengeziwe, yiya kweyenkampani Ikhasi le-Kickstarter.

Umbhali

USimon ungumklami wezimboni ozinze eBrooklyn noManaging Editor we-EVD Media. Lapho ethola isikhathi sokuklama, ukugxila kwakhe ekusizeni ama-startups athuthukise izixazululo zokwenza uphawu nezokuklama ukuze abone umbono wabo wokuklanywa komkhiqizo. Ngaphezu komsebenzi wakhe kwaNike nakwamanye amaklayenti ahlukahlukene, uyisizathu esikhulu sokuthi noma yini yenziwe e-EvD Media. Wake wabambana buzzard we-alligator wase-Alaskan phansi ngezandla zakhe… ukuhlenga uJosh.