U-2021 ubumba unyaka lapho ubuchwepheshe obumenyezelwe ngaphambilini kusukela esikhathini esidlule sobhubhane buqala ukuphuma emsebenzini wokhuni. Ikhonsoli ephathwayo ye-Playdate (obekufanele ikhishwe ngonyaka odlule) inakho izici ezintsha nomdlalos, futhi manje, iMicrosoft isanda kumemezela ukukhishwa okuzayo kwefriji yabo entsha.
Kwabaningi benu eningazi ukuthi inkampani enkulu yezobuchwepheshe yenzani embonini yezinto zikagesi zasendlini, ake ngininikeze incazelo esheshayo:
Emuva ngo-2020, lapho kumenyezelwa i-Xbox Series X entsha yeMicrosoft, abantu baphawula ukuthi ikhonsoli ibukeka njengefriji. Amazwana akhiphe izinkulungwane zama-meme iMicrosoft uqobo engene kuwo esenzweni ngokuwenza isiqandisi siqu commercial:
Yiqiniso, lokhu kwakusho ihlaya. Ngaphandle kwe U-Snoop Dogg (yebo, lowo Snoop Dogg) kanye nomnqobi oyedwa onenhlanhla ngubani othole into yangempela, ifriji ye-Xbox Series X yayingelutho ngaphandle kwesikhangiso esihlakaniphile esitholakala ku-Xbox hype train.
Kodwa lapho nje ithemba selibonakala lilahlekile, iMicrosoft yamemezela ku-2021 Electronic Entertainment Expo ukuthi bayenzela umphakathi inguqulo encane yesiqandisi:
Ibizwa kahle ngokuthi i-Xbox Mini Fridge, le nguqulo encane ye-Xbox Fridge ime ndawana thize phakathi kwefriji yangempela ne-Xbox Series X console. Ifaka phezulu okunamathiselwe kwindingilizi eminingi, ilogo ye-Xbox ecwebezelayo emnyango, kanye “ne-Xbox Velocity Cooling Architecture”, (ngiyethemba) akusho ukuthi iphola ngesiphephetha-moya nje.
Ingaphakathi lesiqandisi esincane liluhlaza kakhulu futhi libukeka sengathi lingabamba cishe amathini angu-10 esiphuzo sakho esinamandla, i-soda, noma isiphuzo osithandayo. Umnyango oshelelayo uneshalofu elincane lapho ungagcina khona lawo mabhodlela amancanyana owathola kuma-motel!
Uyakholwa noma ungakholwa, le meme eyaphenduka into esetshenziswayo yaba umphumela wempi yohlobo lwe-Twitter ngo-Ephreli odlule 2021. Ngemuva kokuthi abantu abaningi bevotele phansi ezinye zemikhiqizo ehamba phambili enkundleni yezokuxhumana (uWendy's, Pepsi, noDoritos phakathi kwabo), okokugcina. umjikelezo wabona i-Xbox ne-Skittles bebanga indawo ephezulu.
Kulungile...nakhu kuhamba. Usizo @Xbox ukunqoba lokhu futhi sizofaka ekukhiqizweni kulo nyaka REAL XBOX SERIES X MINI FRIDGES! Yebo, ufunda lokho kahle. Hhayi ihlaya lika-April Fools. Hhayi i-clickbait. #Xbox #I-BestTweets https://t.co/vm5B0kZht1 pic.twitter.com/A28hWBP3Db
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) April 2, 2021
Emzamweni wokuthola ithuba ngoqhudelana naye, uMphathi Jikelele we-Xbox Marketing u-Aaron Greenberg ubhale ku-Twitter ukuthi uzokwenza konke okusemandleni akhe ukwenza i-Xbox Mini Fridge ibe ngokoqobo.
Akudingeki ukuthi, i-Xbox iwine impi yomkhiqizo futhi manje isifaka amafriji amancane ekukhiqizeni. I-Xbox Mini Fridge izophuma ngesinye isikhathi kulesi sikhathi samaholide. Futhi ngani?Ngoba asikho isikhathi esingcono sokuchitha imali entweni ongayidingi ngempela kunamaholide, akunjalo?
