Njengoba ipulasitiki iqhubeka nokungcolisa izilwandle zethu futhi idlula izindawo zethu zokulahla imfucumfucu ngenani eliphakeme kunawo wonke, kuyacaca ukuthi ukubuyisela emuva imiphumela yeplanethi okungenzeka ukuthi ayiphileki; kukubakhiqizi bemikhiqizo yabathengi ukuthi bazibambele mathupha.

Ngokuhambisana noNike no-Apple—bobabili abasebenzisa izigidigidi ukuzama ukuhlehlisa imiphumela imikhiqizo yabo enayo emvelweni—i-Lego imemezele ukuthi izingcezu zayo zokuqala zezitini ezenziwe ngopulasitiki osekelwe ezitshalweni ezitholakala emobeni zizoqala ukudayiswa ngasekupheleni kwalo nyaka. .

Lesi simemezelo siyingxenye yohlelo olubanzi lwenkampani yase-Danish lokusebenzisa izinto ezisimeme kanye nokupakishwa kuyo yonke imikhiqizo yayo ewumongo nokupakishwa ngo-2030. Futhi iyiphi indlela engcono yokuletha isimemezelo ngezingcezu ze-Lego ezenziwe ngezitshalo?

Ngokufanelekile, izitini zokuqala eziqhubekayo ze-LEGO 'zezitshalo' zizofika ngezinhlobo ezisekelwe esitshalweni ezihlanganisa amaqabunga, izihlahla, nezihlahla.

"EQenjini le-LEGO sifuna ukwenza umthelela omuhle emhlabeni osizungezile, futhi sisebenza kanzima ukwenza imikhiqizo emihle yokudlala yezingane esebenzisa izinto ezisimeme," kuchaza u-Tim Brooks, iPhini Likamongameli, Umthwalo Wezemvelo ku-LEGO Group. “Siyaziqhenya ngokuthi izinto zokuqala ze-LEGO ezenziwe ngepulasitiki etholakala ngokuqhubekayo ziyakhiqizwa futhi zizoba sebhokisini le-LEGO kulo nyaka. Lesi yisinyathelo sokuqala esihle ekuzibophezeleni kwethu ekwenzeni zonke izitini ze-LEGO sisebenzisa izinto ezisimeme.”

Ividiyo ye-YouTube

Kulabo abanelukuluku lokufuna ukwazi, ipulasitiki esimeme i-polyethylene-ipulasitiki ethambile futhi eguquguqukayo enezici ezifanayo ezibonakalayo nezitini zangempela. Ngakho-ke, usazofuna ukugwema ukuhamba ngalezi ngezinyawo ezingenalutho.

Thola okuningi ngaphezulu ku- Lego.

Umbhali

USimon ungumklami wezimboni ozinze eBrooklyn noManaging Editor we-EVD Media. Lapho ethola isikhathi sokuklama, ukugxila kwakhe ekusizeni ama-startups athuthukise izixazululo zokwenza uphawu nezokuklama ukuze abone umbono wabo wokuklanywa komkhiqizo. Ngaphezu komsebenzi wakhe kwaNike nakwamanye amaklayenti ahlukahlukene, uyisizathu esikhulu sokuthi noma yini yenziwe e-EvD Media. Wake wabambana buzzard we-alligator wase-Alaskan phansi ngezandla zakhe… ukuhlenga uJosh.