Kusukela sethula i- Ikusasa isinyathelo ngasekupheleni konyaka owedlule, i-Adidas ayikhombisanga zimpawu zokwehlisa ijubane ukuhlola kwabo - kanye nenhloso - yokufaka ukukhiqizwa okwengezelelwe namanye amasu wokwenza isizukulwane esizayo kwinsiza yabo yokuhlinzeka esikhathini esizayo esingekude kakhulu.
Kusasa, ukuhlonipha Usuku lwe-World Oceans, Iqembu le-Adidas nelokulondolozwa kwezilwandle I-Parley yezilwandle sizokwethula amabhangqa okuqala angama-50 esicathulo se-Adidas x Parley; isicathulo sokuqala ukusebenza emhlabeni esenziwe ngotshwala obenziwe ngamapulasitiki obusetshenzisiwe kusetshenziswa i-Tailored Fiber Technology, inqubo yokukhiqiza ewela ngaphansi kohlelo lweFuturecraft.
Indaba entsha futhi ehlukahlukene, eqanjwe ngokufanele I-Parley Ocean Plastic, yenziwa ngokuguqula ipulasitiki yasolwandle eqoqwe eMaldives ibe yimicu yobuchwepheshe bezintambo engasetshenziselwa imikhiqizo yokusebenza. Isicathulo singesokuqala ochungechungeni lwemikhiqizo yokusebenza i-Adidas ehlela ukuyikhiqiza kusetshenziswa into entsha.
https://youtu.be/U7K8VIqmj-M
UCyrill Gutsch, uMsunguli weParley Wezilwandle:
“Mningi kakhulu umsebenzi osenzekile ekusithekeni selokhu saqala ukusebenzisana ne-Adidas. Sakha izindinganiso ezintsha, izinto ezintsha nobuchwepheshe obuhluke kakhulu kuleyo embonini yezimpahla zemidlalo. Kuyinselelo eqhubekayo, kodwa sathola isinyathelo sokuqala. Manje sesizobuyisela ipulasitiki entsha ngodoti wasepulasitiki osusetshenziswe kabusha: iParley Ocean Plastic®. Singakwazi ukudala imikhiqizo yezicathulo nezingubo ngayo futhi sikulungele ukukhuphula izinga. ”
Kusukela ngoJuni 8, abantu bazokwazi ukungena ethubeni lokuwina elilodwa lamapheya angama-50 weziteki ezinomusa ngokubamba iqhaza emncintiswaneni we-Instagram nokwabelana ngokuthi bathembisa kanjani ukugwema ukusebenzisa izinto zepulasitiki kanye nokuxhaswa Uhlelo lukaParley's Ocean Plastic. Imininingwane yokugcina izomenyezelwa ngomhlaka I-Adidas Twitter feed ngokuhamba kwesikhathi kuleli sonto kanti umncintiswano uzovalwa ngoJulayi 31, 2016.
Mayelana nokufakwa kokuqukethwe ngezinga elikhulu, i-Adidas neParley bazoqala ukuhlanganisa iParley Ocean Plastic kweminye imigqa yemikhiqizo yokusebenza ngokuhamba konyaka.
