Amandla enkundla yezokuxhumana ekukhuthazeni izinhlinzeko zezinkampani ezithengiswayo azikwazi ukubukelwa phansi. Ngezigidigidi zabasebenzisi kuwo wonke amapulatifomu ahlukahlukene, iveza ithuba elihle kakhulu labamakethi abangamalungu ukuze bafinyelele izethameli eziningi futhi bathuthukise ukuguqulwa.
Lo mhlahlandlela uzocubungula amasu asebenzayo wokusebenzisa inkundla yezokuxhumana ukukhuthaza okunikezwayo kwezinkampani ezithengisa izindlu. Izokuhlomisa ngolwazi lokuzulazula endaweni yenkundla yezokuxhumana ngempumelelo futhi yandise imizamo yakho yokuthengisa ehlobene.
Iqhaza Lezindaba Zomphakathi Ekumaketheni Okuhlobene Nezakhiwo
Inkundla yezokuxhumana idlala indima ebalulekile ekukhangiseni kwe-real estate affiliate. Amapulatifomu afana ne-Facebook, Instagram, LinkedIn, ne-Twitter ahlinzeka ngezithameli eziningi ezihlukene ezandleni zakho. Ukusebenzisa lezi zinkundla kuvumela abakhangisi abasebenzisana nabo ukuthi bakhulise ukubonakala, babandakanye amakhasimende angaba khona, futhi baqhubekisele phambili ithrafikhi kuzixhumanisi zabo eziphethwe.
Ukudala okuqukethwe okubandakanyayo, okufanelekile kuyisihluthulelo sokumaketha okuphumelelayo kwezokuxhumana. Yabelana ngolwazi mayelana namathrendi ezindlu ezithengiswayo, ukufakwa kuhlu kwezakhiwo, namathiphu okutshala imali. Lokhu kukubeka njengegunya emkhakheni wakho futhi kudonsela izethameli zakho.
Ngaphezu kwalokho, imithombo yezokuxhumana ivumela ukuxhumana ngesikhathi sangempela nezithameli zakho. Lokhu kusebenzisana kwakha ubudlelwano, kukhuthaza ukwethembana, futhi kwandisa amathuba okuguqulwa.
Ukuhlonza Izethameli Ozihlosile
Ukuze usebenzise inkundla yezokuxhumana ngempumelelo, kufanele uqale ukhombe izithameli zakho ozihlosile. Bangobani? Yiziphi izithakazelo zabo? Yiziphi izinkundla zokuxhumana abazisebenzisa kakhulu?
Ukuqonda izethameli zakho kukusiza ukuthi ulungise okuqukethwe kwakho kanye nemiyalezo ngokwezintshisekelo zabo nezidingo zabo. Ikuvumela ukuthi uhlanganyele nabo ngempumelelo kakhudlwana futhi ikhulise ithuba lokuthi bachofoze izixhumanisi zakho ezihambelana nayo.
Ungasebenzisa amathuluzi okuhlaziya ahlinzekwe izinkundla zokuxhumana ukuze uqonde izibalo zabantu zezithameli zakho, ukuziphatha kwazo ku-inthanethi, nokuzibandakanya kwazo nokuqukethwe kwakho. Le datha inikeza imininingwane ebalulekile engaqondisa isu lakho lenkundla yezokuxhumana.
Ukukhetha Inkundla Yezokuxhumana Elungile
Akuzona zonke izinkundla zokuxhumana ezidalwe zilingana. Ngayinye inezici zayo ezihlukile, izibalo zezethameli, namafomethi okuqukethwe. Isibonelo, i-Instagram inhle ngokuqukethwe okukhangayo, i-LinkedIn ilungele ukunethiwekha kochwepheshe, kanti i-Twitter isebenza kahle ngezibuyekezo ezifika ngesikhathi nezingxoxo.
Ukukhetha i(izinkundla) ezifanele kuncike kuzithameli ozihlosile kanye nohlobo lokuqukethwe oludalayo. Cwaninga lapho izethameli zakho zichitha isikhathi esiningi ku-inthanethi, futhi ugxilise imizamo yakho kulawo mapulatifomu.
Khumbula, kungcono ukusebenza nokusebenza ngempumelelo ezinkundleni ezimbalwa kunokuzabalalisa uzacile kokuningi kakhulu.
Ukwakha Okuqukethwe Okubandakanyayo
Okuqukethwe kuyinkosi ekukhangiseni kwenkundla yezokuxhumana. Ukuze uhehe futhi ubandakanye izethameli zakho, udinga ukudala okuqukethwe okubalulekile, okubalulekile, nokuthakazelisayo.
Phakathi ku ingcebo lobulungu uhlelo, lokhu kungase kuhlanganise izithombe zezakhiwo, amathiphu okutshalwa kwezimali, izitayela zemakethe, izindaba zempumelelo, noma ngisho nokubuka umsebenzi wakho ngemuva kwesigcawu. Sebenzisa ingxube yezinhlobo zokuqukethwe - okuthunyelwe, izithombe, amavidiyo, i-infographics, nokuningi - ukuze ugcine okuqukethwe kwakho kukusha futhi kuheha.
Ngaso sonke isikhathi khumbula ukuxhuma okuqukethwe kwakho emuva kokunikezwayo kwenkampani ephethwe ngendlela engokwemvelo futhi engaphoqelekile. Umgomo uwukunikeza inani kuqala bese uqondisa izethameli zakho emikhiqizweni noma izinsiza ezihambisana nawe.
Ukuthuthukisa Iminikelo Yakho Yokusebenzisana
Lapho uphromotha okunikezwayo kwenkampani yakho yezindlu ezithengiswayo ezinkundleni zokuxhumana, ubuqili buyisihluthulelo. Esikhundleni sokuthengisa kanzima, xhuma izixhumanisi zakho ezihambelanayo kokuqukethwe kwakho ngokuzenzakalelayo. Lokhu kungaba ukubizela esenzweni ekupheleni kokuthunyelwe okunolwazi noma isixhumanisi kumagama-ncazo wesithombe esifanele.
Khumbula ukuthobelana nezidingo zokudalula zombili uhlelo lwakho lobulungu kanye nenkundla yezokuxhumana. Cacisa obala mayelana nobudlelwano bakho bokusebenzisana ukuze ugcine ukwethembana nezithameli zakho.
Okokugcina, qapha izibalo zakho ukuze ubone ukuthi yiziphi izinhlobo zokuthunyelwe nezixhumanisi ezishayela ukuhlanganyela nokuguqulwa okuningi.
Ukusebenzisa Amathuluzi Ezokuxhumana
Ukusebenzisa amathuluzi enkundla yezokuxhumana kungalula kakhulu imizamo yakho yokumaketha futhi kwandise ukusebenza kahle kwakho. Lawa mathuluzi angakusiza ukuhlela okuthunyelwe, ukuphatha ama-akhawunti amaningi, ukuqapha ukubandakanyeka, nokuhlaziya ukusebenza.
Amathuluzi afana ne-Hootsuite, i-Buffer, ne-Spriut Social akuvumela ukuthi uhlele okuthunyelwe kuzo zonke izinkundla ezihlukahlukene kusengaphambili. Lokhu kukusiza ukuthi ugcine ishejuli yokuthumela engaguquki, okuwukhiye wokwakha nokugcina izethameli.
Amathuluzi okuhlaziya, ngokuvamile eyakhelwe ezinkundleni ngokwazo, inikeza idatha ebalulekile mayelana nokusebenza ngemva kokusebenza, ukubandakanyeka kwezithameli, namazinga okuchofoza. Le mininingwane ikusiza ukuthi uhlele kahle isu lakho futhi wenze izinqumo eziqhutshwa yidatha.
Ukwakha Ubufakazi Bomphakathi
Ubufakazi bomphakathi, umbono wokuthi abantu bathonywa izenzo nemibono yabanye, umqondo onamandla ekukhangiseni kwezokuxhumana. Ukubuyekezwa okuhle, ubufakazi, nezincomo zezwi lomlomo kungakhuphula kakhulu ukwethembeka kwakho futhi kwandise amathuba okuguqulwa.
Khuthaza abalandeli bakho ukuthi bashiye izibuyekezo noma babelane ngolwazi lwabo ngemikhiqizo yezindlu ezithengiswayo noma amasevisi owakhangisayo. Bonisa lobu bufakazi kumaphrofayela akho ezinkundla zokuxhumana. Nokho, qiniseka ukuthi unemvume yokwabelana ngamazwana noma izindaba zabantu.
Ukuhlanganyela Nezithameli Zakho
Umshado uyindlela enezinhlangothi ezimbili. Ukuphendula amazwana, ukuphendula imibuzo, nokubamba iqhaza ezingxoxweni kukhombisa izethameli zakho ukuthi uyayazisa imibono yazo futhi usiza ukwakha umuzwa womphakathi.
Kwenze iqophelo lokuxhumana njalo nabalandeli bakho. Lokhu akusho ukuthi udinga ukuphendula wonke amazwana kodwa kwenza umzamo wokuzibandakanya ezingxoxweni ezizwakalayo. Akugcini nje ngokuthuthukisa ubukhona bakho benkundla yezokuxhumana kodwa futhi kukhuthaza ubudlelwano obungaholela ekuguquleni okwengeziwe.
Isiphetho
Ukusebenzisa inkundla yezokuxhumana kuyindlela eguquguqukayo nesebenzayo yokuthuthukisa izinhlinzeko zakho eziphathelene nezakhiwo. Ngokuqonda izethameli zakho, ukukhetha izinkundla ezifanele, ukwakha okuqukethwe okuhehayo, nokwakha ubufakazi bomphakathi, ungakwazi ukwandisa ukufinyelela kwakho nokuguqula. Khumbula, ukhiye wokumaketha okuphumelelayo kwenkundla yezokuxhumana usekunikezeni inani, ukukhuthaza ukusebenzelana, nokwakha ubudlelwano. Ngakho-ke, thatha uhambo, zama ngamasu ahlukene, futhi ubuke njengoba imizamo yakho yokumaketha yezakhiwo ezithengiswayo ifinyelela eziqongweni ezintsha.