Ngemva kokubonisa okusha I-Air Force 720 kanye nokwembula a ishabhu yesikhathi esilinganiselwe lapho amakhasimende angakwazi khona… iphutha, enze izicathulo zawo ngokwezifiso, i-Nike isibuyile kukho nokunye okusha esicathulweni sabo esingaphelelwa isikhathi:
Phezulu, lawa ma-Nike Air Force 1 angcole kalula njenganoma yiziphi ezinye izicathulo ezimhlophe. Kodwa khanyisa ukukhanya okumnyama phezu kwayo futhi voila, imibala eluhlaza okwesibhakabhaka negolide ibonakala sengathi ngomlingo. Muva nje ikhonjiswe e-Nike House of Innovation e-Shanghai, eChina, imibala evela esicathulweni isala lapho ngisho nangemva kokuba ukukhanya sekudlule kuyo.
Ngokuvumelana ne Idizayini Eyisisekelo umsunguli nomshisekeli wezicathulo u-Jeff Staple obekulo mcimbi, lesi isibonelo esisodwa semiklamo ezayo ye-Nike eculwa kusetshenziswa ukukhanya kwe-UV. Yize ubuchwepheshe obusetshenzisiwe bubukeka bupholile kakhulu, kufanele uzungeze ukukhanya okumnyama ukuze ugcine imibala yokukhahlela yakho ibukeka iyintsha kubonakala kuwumsebenzi omncane.
Lokhu akusho ukuthi i-Nike ayizange ikhiphe izicathulo ezisekelwe ekukhanyeni esikhathini esidlule. Ngonyaka odlule, inkampani yakhulula i-Air Force 1 Mid "UV" - izicathulo eziphuzi eziluhlaza okuthi, lapho zivezwe elangeni eliqondile, zembule I-Nike Air Logo ezungeze izicathulo.
Okwamanje, lawa ma-Air Force 1 anikwe amandla ukukhanya kwe-UV awanalo usuku lokukhishwa oluhleliwe (asinaso isiqiniseko sokuthi ayafakwa yini ekukhiqizweni). Lokhu bekuyisampula nje yokuhlola ukukhombisa umphakathi ukuthi iNike inani emisebenzini. Uma bekwazi ukuthola imibala ukuthi ihlale unomphela ezicathulweni ngisho nangemva kokuvezwa ukukhanya kwe-UV, khona-ke i-Nike ingase ibe nomugqa omusha wokukhahlela ezandleni zabo.
