Yize ingenye yamathoyizi epulasitiki abukekayo esikhathi sonke, amathoyizi okuqala e-LEGO empeleni ayenziwe ngokhuni. Le nkampani, eyasungulwa ngumbazi oyingcweti u-Ole Kirk Kristiansen ngo-1932, yaqala yakha amathoyizi ngokhuni kodwa yawayisa kupulasitiki lapho izimpahla zezinkuni zaziyindlala ngemuva kweWWII.

Ngokwethulwa kwe-LEGO® Originals Wooden Minifigure 853967, iLeGO Group, ibambisene nabaqambi abavela Igumbi Copenhagen, yethula uhla olusha lwemikhiqizo ehlonipha umlando wenkampani wokhuni.

Ividiyo ye-YouTube

Uhlobo oluphakanyisiwe lwe-5: 1 lwe-LEGO Minifigure yakudala lwenziwe ngezandla kusuka e-oki, ngezandla ezilungiswayo eziphuzi zepulasitiki njengalezi zanamuhla ze-LEGO Minifigures — ukunikina ikhanda kokudlule nokwamanje. Imodeli ikala ngaphezu kuka-7 ”(20cm) ubude, 4” (11cm) ububanzi no-3,5 ”(9cm) ukujula. Umkhiqizo wokugcina weLEGO wokuhlanganisa zombili izinkuni nopulasitiki kwakuyi-1130 Bedford firetruck eminyakeni engama-60 eyedlule ngo-1959.

“Bengihlale ngizimisele ngokwenza izinto ezinhle kakhulu futhi eziqine kakhulu, futhi njengabanye ababazi ngikholelwa ukuthi uhlobo oluhle kakhulu lokukhangisa kulapho umkhiqizo uzikhangisa. Inhloso yethu ukukhiqiza umsebenzi omuhle, oqinile futhi owenziwe kahle, nokuqinisekisa ukuthi imikhiqizo ye-LEGO ihlale yaziwa ngekhwalithi yayo ehlukile ”.

- Umsunguli weLEGO u-Ole Kirk Kristiansen

Kusukela eyokuqala yakhishwa ngo-1978, sekube nama-LEGO Minifigures asemthethweni angaphezu kwezi-8,000. Ngokuhambisana nesiko labanikazi abenza ngokwezifiso ama-Minifigures abo, i-LEGO ikhuthaza abanikazi be-Woodifigure entsha yezinkuni ukuthi benze ngezifiso futhi babelane ngendalo yabo ezinkundleni zokuxhumana besebenzisa #LEGOOriginals hashtag.

"Kube yinhlanhla kithina ukuthi sandise ukusebenzisana kwethu ne-LEGO Group futhi sifake isandla embukisweni wokuqala womhlaba wohlu olusha lwezinto zakudala zokwakha," kuchaza uJacob Eberhard, isikhulu esiphezulu seRoom Copenhagen. "Ukubuyela ezimpandeni zenkampani nokusiza ekubuyiseni amanye amathoyizi okuqala e-LEGO ngezindlela ezintsha zokudala wuhambo olujabulisayo lokuba yingxenye yalo."

Isibalo sizotholakala emhlabeni jikelele ngoNovemba 8th, 2019 ku LEGO.

Umbhali

USimon ungumklami wezimboni ozinze eBrooklyn noManaging Editor we-EVD Media. Lapho ethola isikhathi sokuklama, ukugxila kwakhe ekusizeni ama-startups athuthukise izixazululo zokwenza uphawu nezokuklama ukuze abone umbono wabo wokuklanywa komkhiqizo. Ngaphezu komsebenzi wakhe kwaNike nakwamanye amaklayenti ahlukahlukene, uyisizathu esikhulu sokuthi noma yini yenziwe e-EvD Media. Wake wabambana buzzard we-alligator wase-Alaskan phansi ngezandla zakhe… ukuhlenga uJosh.