Uyeka kanjani ukuthumela amasethi ekhishi lakho emgqonyeni wokulahla udoti? Uma i-IKEA yakho, uletha amandla okunikezwa kwe-3D. Umkhiqizi omkhulu wefenisha wase-Swedish ushintsha ingxenye yomzamo wakhe wokuthatha izithombe esuka esitudiyo aye esikrinini, eletha amagumbi ombukiso amaningi ukuze ajabulise ukunambitheka kwabathengi bakho futhi ngesikhathi esifanayo enciphisa izindleko ezinkulu zokuqhubeka nokucisha nokulahla amasethi esitudiyo.
Ikuphi Okungokoqobo?
Ungakwazi yini ukusho? Abantu ababone ukunikezwa kokuhlolwa kokuqala kufakwe kukhathalogi ye-IKEA abakwazanga. Qaphela, bekuwukuhumusha okukodwa kwesihlalo, okuthathe ingxenye engcono yonyaka ukuyidala. Kwakuwubufakazi obanele ukuthi i-IKEA iqale ukushintsha amakhishi abo ekhompyutheni. Manje, konga isikhathi nokumosha. Njengoba i I-WSJ imibiko,
"Kuyindlela ekhaliphile yokonga imali," kusho u-Anneli Sjogren, inhloko yabathwebuli bezithombe kwa-IKEA, ngesikhathi senhlolokhono yakamuva... "Akudingeki ukuthi silahle amakhishi eDumpster ngemuva kokuthatha izithombe."
Kwaqala njengephrojekthi, lapho abafundi abathathu bekhompyutha beza ku-IKEA ngo-2005 ukuze benze isihlalo seThesis yabo. Kwabathatha unyaka owodwa ukwakha imodeli yesitulo i-IKEA yabe isiyifaka kukhathalogi njengesivivinyo sokubona ukuthi abathengi bayawubona yini umehluko. Abakwazanga, futhi okunye kungumlando.
Kulo nyaka i-IKEA ihlela ukuphinda kabili inani lokuqukethwe okunikezwayo, okwandisa inani lezithombe ezikhiqizwa ikhompuyutha ozibonayo ku-25% ngempumelelo eqhubekayo yokusika izindleko unyaka ngamunye ngo-2-3%. UJens Hansegard, intatheli ye-Wall Street Journal, uthi inqubo okwamanje ihamba kancane kunokudubula isithombe, kodwa futhi iboshwe yizindonga ezine. Ukunikezwa kwe-3D kuzivumela ukuthi zibuyisele ikhamera emuva, zithatha izithombe ezibanzi, nekhono elengeziwe lokushintsha imibala yefenisha yemakethe ethile.
Isitudiyo samanje sezithombe ezingu-94,000 sq. ft. siqashe abathwebuli bezithombe abangu-285, ababazi nabanye abasebenzi. Okuningi kwalokhu kuba yingxenye yenqubo yokunikeza i-3D, ukweluleka umculi wedijithali ngokubukeka, umuzwa kanye nezinguquko zemibala.
Leso situdiyo sezithombe esingu-94,000s sq. ft. sesizophenduka sibe ipulazi elikhulu elinikezayo. Lokhu akusona isimanga esikhulu futhi kuwubufakazi bokuthi ukunikezwa kwe-3D kungakonga kanjani imali ethile, futhi ngisho nangaphezulu, konga isikhathi sokusetha nokumosha ongaba nakho ngokuthwebula isithombe. Okumangazayo ukuthi sebevele banikezela ngamakamelo agcwele—amabhodwe, amapani, izitshalo, amakhabethe nama-waffles–hhayi izithombe ezilula zomkhiqizo kungemuva elimhlophe. Ngemuva koshintsho oluphelele, kufanele babone ukonga okwengeziwe. Futhi ngaphandle kokunakekelwa kwesitudiyo sesithombe esingu-94,000 sq ft, kusafanele ukwazi ukuthenga inqwaba yama-meatballs ase-Swedish kanye ne-LACK sidetable ngaphansi kwezindleko zokushayela ukuya ku-IKEA.
Sibonga uDave Moore ohlela ukunikela ngo-25% wakhe nakulo nyaka.
Izithombe: IKEA
Source: I-WSJ
