Wonke umuntu uthanda ama-freebies futhi uyajabula noma nini lapho ezwa ukuthi othile unikeza okuthile okubalulekile njengezinkomishi zekhofi zamahhala. Njengoba amakhasimende etshela abanye ukuthi azitholephi izinkomishi zekhofi eziqukethe zonke izinto zepulasitiki ezingenamsebenzi ezivela ezibukweni zezimbangi zakho, isibonisi senkampani yakho sizobe sigcwele. Akekho ozoqaphela ngisho noma amaringi namapeni afanayo avela kuyo yonke imicimbi. KWAKE TECH iyinkundla enhle yokufunda ngamalogo enkomishi.

Uyakhumbula i-Halloween trick-or-treat? Cabanga ngamaswidi amancane amnyama nawolintshi angashiwongo njengamakhalenda namasongo okhiye. Lokho kungaba amaswidi, hhayi izinkomishi zekhofi. Izinto ezinhle. Uyakhumbula ukuthi iqembu lonke litshela ezinye izingane ukuthi zingazitholaphi izinto ezihamba phambili? Usayizi ubalulekile, njengoba kwenza uswidi. Uma kuqhathaniswa nezingcezu ezincane, ezintekenteke zepulasitiki ngokuvamile ezisatshalaliswa njengezipho zokuphromotha, into ebaluleke njengenkomishi yekhofi kufanele kubhekwane nayo.

Ukwengeza, izinkomishi zekhofi zisetshenziswa unyaka wonke. Kusukela ehlobo kuya ebusika, baphuza ikhofi futhi bahlale bedinga okuthile abangalifaka. Uma iklayenti selithole ikhalenda elilithanda kangcono, livame ukunyamalala.

Izinkomishi zekhofi zenza izipho ezinhle kakhulu zokuphromotha, ikakhulukazi ngesikhathi sikaKhisimusi. Cabanga; ukuvuka ngenkomishi yekhofi eshisayo enikezwe inkomishi yekhofi ehlotshiswe ngelogo yenkampani yakho ngobusuku obubandayo basebusika. Izinkomishi zekhofi zilingana-zonke, azifani namahembe noma ezinye izingubo ezinophawu lwenkampani yakho, futhi kulula ukuzipakisha nokuzithumela. Uma unikeza othile ihembe elikhulu kakhulu noma elincane kakhulu, uyofisa sengathi uphathe izinkomishi zekhofi.

Kodwa yini okufanele uyigqoke kulezo zinkomishi zekhofi? I-logo nje, noma into eyinkimbinkimbi futhi enemininingwane?

Izinto ozozisebenzisa kuzomele kube ukucabangela kwakho kokuqala. Izinkomishi zekhofi zingenziwa nganoma yini kusukela epulasitiki kuya e-china, ngakho-ke kunezinhlobonhlobo eziningi ongakhetha kuzo. Inhloso eyinhloko yenkampani yakho kufanele ibonakale kumkhiqizo wokugcina. Ibhizinisi elifisa ukumemezela, "Sinamandla!" Izinkomishi zensimbi ziyindlela engcono kakhulu. Ngophawu lwayo oluvezwe enkomishini yekhofi eyinsimbi eqinile, inkampani ebizwa ngokuthi iRose's Roses izobonakala iyisiphukuphuku. URose angakhetha inkomishi ye-ceramic ngoba izoba seduze kakhulu futhi ibe yomuntu siqu. Izinhlobo zomama zikhangwa yi-ceramic ngoba isetshenziswa kwezobuciko nemisebenzi yezandla. Izinkomishi zepulasitiki zizobonisa ukuthi akekho ovunyelwe ukungena ebhizinisini lakho, kungakhathaliseki ukuthi unemali engakanani; ukuba iklayenti lakho kuzuzisa wonke umuntu.

1:

Vula isithombe sesitoko ozosebenza kuso ngaphakathi kwe-Photoshop ngemuva kokusilanda. Umdali walesi sithombe senkomishi yekhofi ethandekayo, i-Northwood Themes, usilayishe ku-Unsplash.

2:

Isikhathi sokulungiselela kancane Isithombe ukuze sifaneleke kangcono i-mockup. Sisebenzisa Ithuluzi Lokukhetha I-Marquee, singenza ukukhetha okungalungile ekomini ukuze silungise isimo samanje, esiyibeka kude kakhulu eceleni.

Qala ekhoneni elingezansi kwesokunxele futhi uqinisekise ukuthi ukukhetha kwakho kuhlanganisa ukuthungwa kwengemuva okwanele kuzo zonke izinhlangothi.

3:

Hambisa inkomishi kwesokudla kusendlalelo esisha bese ukopisha futhi unamathisele okukhethile ukuze ukusondeze maphakathi ne-dartboard.

4:

Manje, usebenzisa Ithuluzi Lokukhetha I-Marquee, khetha ukuthungwa kwengemuva ohlangothini lwesokunxele lwenkomishi.

Mboza inkomishi yoqobo esendlalelo sangemuva ngokwelula okukhethiwe kwesokunxele ngamathuluzi okuguqula (CMD+T/CTRL+T).

5:

Ukuze udale imaski entsha esendlalelo esiphezulu, chofoza isithonjana kuphaneli Yezendlalelo noma khetha Isendlalelo> Imaski Yesendlalelo > Veza Konke.

6:

Sebenzisa lezi zilungiselelo ngokukhetha Ithuluzi Lebhulashi:

600 Amaphikseli Okukhanya Kwebhulashi Elithambile: 50%

Ukugeleza: 100%

Umbala: Emnyama. Sebenzisa Ithuluzi Lebhulashi ukuze upende emaphethelweni Esendlalelo esiphezulu, uqinisekise ukuthi imaski ikhethiwe kuphaneli Yezendlalelo. Ukuhlanganisa lezi zingqimba ezimbili kuyinhloso lapha.

Uma uveza ngephutha inkomishi yoqobo Kusendlalelo esingezansi, shintsha umbala webhulashi ube mhlophe bese upende phezu kwawo futhi.

7:

Nqampuna Isithombe ukuze inkomishi ibe maphakathi futhi ihlale ngaphezulu kohlaka lulonke ngokukhetha Ithuluzi Lokunqampuna nokusetha isilinganiso Sesikali Soqobo.

8:

Manje sizohlanganisa umklamo wethu. Ngethuluzi elingunxande, dweba unxande omhlophe ovala inkomishi yonke kodwa hhayi isibambo.

Sifuna ukuyenza ibe nkulu kancane kunenkomishi yangempela ukuze sibe namaphikseli engeziwe ambalwa esingadlala ngawo lapho siyiguqula futhi siyimpintsha ngokuhamba kwesikhathi. Lokhu kuzosebenza njengemingcele yomklamo wethu.

9:

Manje, phakathi kwemingcele yonxande omhlophe, beka idizayini yakho kusendlalelo esisha ngenhla kwayo. Thayipha umbhalo oqondile wesimeli uma ungenalo uhlelo.

10:

Chofoza kwesokudla kukho kokubili ukwakheka kanye nezendlalelo zonxande kuphaneli Yezendlalelo.

Khetha okuthi Shintshela kokuthi Okuhlakaniphile.

11:

Shintsha i-Opacity yesendlalelo sento ehlakaniphile okwesikhashana ibe ngu-50% ukuze sikwazi ukubona inkomishi engezansi.

Ukufaka i-Transform mode, cindezela u-CMD+T noma u-CTRL+T.

12:

Sebenzisa izilawuli entweni ekhanyayo ukuze usonte idizayini yakho ibe sesimweni senkomishi ngokuya kokuthi Hlela > Guqula > I-Warp.

Ukuze uqale, hambisa izibambo zamaphoyinti ekhona langaphandle ngaphakathi ukuze uhlangabezane nenkomishi futhi uzilungise ukuze zihambisane nokuma kwayo. Bese, ukuze udale umphumela weqhubu ezicashile, hambisa amasegimenti amabili ame mpo phakathi negridi uye kwesokunxele nakwesokudla, ngokulandelana.

Lesi sigaba sidinga ukuthi usebenzise amehlo akho ukuze ufanise umthelela we-warp namakhonco wenkomishi. Akudingekile ukuba iphelele, kodwa kufanele uzame ukuyidubula.

13:

Khetha Ithuluzi Lokubhala ngemva kokufihla okwesikhashana isendlalelo sento ehlakaniphile.

Uhlobo: Indlela Yendlela: Hlanganisa Izimo Dweba indlela ezungeze umzimba wenkomishi usebenzisa ithuluzi lepeni kanye nalezi zilungiselelo. Zama ukusondela emaphethelweni ngangokunokwenzeka.

14:

Ngemva kokubonisa ungqimba lwento ehlakaniphile futhi futhi usethe kabusha i-Opacity kumaphesenti angu-100, khetha indlela oyidalile esinyathelweni sangaphambilini bese uzulazulela ku-Layer> Vector Mask > Indlela Yamanje.

15:

Vula iwindi le-Properties bese ukhetha inketho ethi Feather nge-1.0 px.

16:

Shintsha imodi yokuhlanganisa yesendlalelo sento ehlakaniphile ukuthi Phindaphinda.

Njengoba inkomishi imhlophe, imodi yokuphindaphinda inhlanganisela isebenza kahle kakhulu ngoba sizosebenzisa imibala emnyama kuphela ekwakhiweni kwethu. Besingagcina indlela Ejwayelekile futhi sinikeze uhlelo lwethu ingemuva elisobala uma inkomishi ibinombala ohlukile noma omnyama. Ungakwazi Funda kabanzi mayelana nokuphrinta ama-logo lapha.

17:

Lokhu sekuqala ukubukeka kukuhle manje, kodwa ukungeza okuvelele kumklamo kungakwenza ubukeke okwangempela nakakhulu.

Chofoza kwesokudla izingqimba ezimbili zangemuva ofuna ukuzisebenzisa.

Khetha okuthi Shintshela kokuthi Okuhlakaniphile.

18:

Hambisa ikhophi yento engemuva ekhanyayo phezulu kwesendlalelo sohlelo ngemva kokuliphinda.

19:

Shintsha izinga lokugcwala libe -100 ngokuya kokuthi Isithombe> Ukulungiswa > I-Hue/Saturation.

20:

Setha ileveli yokufaka isithunzi ibe ngu-220 kokuthi Isithombe> Ukulungiswa > Amaleveli.

21:

Khetha okuthi Dala I-Clipping Mask ngokuchofoza kwesokudla Isendlalelo esiphezulu.

22:

Setha imodi yokuhlanganisa Yesendlalelo esiphezulu ibe Isikrini kanye ne-Opacity ibe ngu-50%. Okunye okugqamile kwenkomishi kusendlalelo sokuklama kuzobonisa lokhu. Ukuze ubone umphumela, shintsha phakathi kokufihla nokubonisa lesi sendlalelo Sesikrini, futhi uma kudingeka, shintsha Ukufiphala Kwesendlalelo ukuze wenze umkhiqizo ubonakale kancane noma kancane.

Amagama ambalwa alokhu evela kunoma iyiphi ingxoxo mayelana namalogo wokuphrinta. Ngakho-ke, ukukusiza ekuqondeni ukubaluleka kwezinketho zakho zokuklama, nali uhlu lwamagama olufushane lwamagama nemibono ukukusiza uqonde izici zobuchwepheshe zokuphrinta ilogo yakho ezintweni ezithile.

Ukuphrinta, kunezindlela ezimbili ezihlukene zombala: i-CMYK ne-RGB. Ama-hues abawasebenzisayo abizwa ngamagama abo: I-Cyan, i-Magenta, Ephuzi, ne-Key, kanye ne-Red, Green, ne-Blue evame kakhulu.

Nokho, sukuma—ukhiye awuwona umbala! Itholakala ku-CMYK. Ikakhulukazi, ukhiye umnyama, umphumela wokuhlanganisa eminye imibala emithathu.

Ukusebenzisa i-CMYK, i-cyan, i-magenta, nokuphuzi kuhlanganiswe ngezilinganiso ezihlukahlukene ukuze kukhiqizwe imibala ehlukile. Uma ubhekisisa incwadi yamahlaya endala noma uphrinte ikhasi lokuhlola kusuka kuphrinta yombala, ungabona amachashazi angawodwana kule mibala emithathu kanye nemibala emisha eyakhayo uma ihambisana. Le modi yombala yakhelwe ukusebenzisa iziyinki ezibonakalayo.

I-RGB isebenza ngokuhlukile kancane. I-RGB ibonisa izibani ezibomvu, eziluhlaza, neziluhlaza okwesibhakabhaka eduze kwesinye ukuze idale isithombe esikhundleni sokugqagqana kwemibala eyisisekelo ukuze kudalwe emisha. Ukuqina okuhlukahlukene kanye nenhlanganisela yokukhanya okubomvu, okuluhlaza okotshani, nokuluhlaza okwesibhakabhaka kukhiqiza imibala ethile.

Amaphikseli enza izithombe ze-raster. Izithombe zeVector, ngakolunye uhlangothi, zakhiwe ngamajamo wejometri. Inani lamaphikseli esithombeni se-raster liyalungiswa uma lidalwa. Thola okuningi ama-logo olwazini lwenkomishi evela kusayithi le-Wikipedia. Ungalenza libe likhulu noma libe lincane, kodwa njengoba lawo maphikseli enwetshwa futhi ecindezelwa, Isithombe sizoba sifiphali. Ngakolunye uhlangothi, izithombe ze-vector ziyizibalo zezibalo. Omunye uhlala enosayizi ofanayo kungakhathaliseki ukuthi wehlisiwe noma wehlisiwe. 

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