Namuhla, sibheka okuthize okuhlukile kancane. Asivamisile ukuhlanganisa izihloko ezingaphandle komklamo wemboni nobunjiniyela, kodwa sikhuluma ngenqubo, ibhizinisi lokuklama, futhi ikakhulukazi mayelana nendlela yokuletha ngempumelelo umkhiqizo emakethe. VESTIGE kuwuphawu lwehembe olwakhiwe nguKyle Derleth noMark DiMuzio ngo-2015. Baqala kancane, kodwa ngokushesha bathola ukunakwa kwabathengisi bezinga eliphezulu. Njengoba kunezinkampani eziningi kangaka zezikibha ezikhona, zihluke ngani? Sixoxe no-Mark ukuze sithole okwengeziwe ngokuthi baqale kanjani, yimaphi amathuluzi abawasebenzisayo nokuthi yini engenela ekwakhiweni komkhiqizo wezikibha ophumelelayo.
Ukuqala uhlobo lwezimpahla zokugqoka kungaba umsebenzi onzima, kodwa ngokuzinikela nangentshiseko, kungaholela empumelelweni.
Nina bafana niqhamukephi nomqondo weVestige?
Bengilokhu ngiphishekela owami umugqa wezithombe kusukela ngineminyaka engu-17, lapho amabhrendi afana no-Ed Hardy kanye ne-Monarchy mikhulu. Ngibe nombono wokwenza inguqulo eyenziwe lula futhi ngidale i-graphic tee engcono kakhulu. Umqondo wokwenza itimu ehlangene, egxile enkathini yomlando ehlukile, uqhamuke othandweni lwami lomlando. Khona-ke, ngemva kweminyaka embalwa ngisebenza kwezemfashini, umngane wami uKyle wabambisana nami, wasebenza njengomklami wezithombe, wayesanda kuwuyeka umsebenzi wakhe futhi efuna ukwenza okuthile okuhlukile. Saqala ukwakha umqondo ndawonye nokuthi sasicabanga ukuthi umugqa we-t-shirt oyingcaca kufanele ube kanjani futhi ubukeke. Kulapho sathatha khona umbono wami wokuqala sawuthuthukisa waba yilokhu oyikho manje.
Imiklamo ephefumulelwe umlando, ethonywe ubuciko besimanje.
Kuzo zonke izinhlobo zezikibha ezikhona, yini ekwenza uhluke?
Sakha iqoqo elibumbene lemifanekiso kunesithombe esisodwa njenge-off eyodwa. Kusho ukuthini lokho ukuthi sikhipha uchungechunge oluhlukile ngalunye olugxile ezinkathini ezihlukene zomlando - uchungechunge lwethu lwamanje esinalo Young West futhi Okungabhalwanga. Young West ihlola umngcele waseMelika wokuqala kanye nokwanda ngasentshonalanga kanye Okungabhalwanga izikhungo ezizungeze ubugebengu eCaribbean namasiko olwandle. Futhi, asisebenzisi izikhala, kodwa sisika futhi sithunge wonke amahembe ethu edolobheni lase-LA sisebenzisa ukotini we-organic 40's bese sidaya ingubo ukuze ibe thambile futhi inciphe kancane.
Yini oyenzile ngesikhathi sokwethulwa okwakufaka ku-Nordstroms nokuchayeka okwengeziwe?
Isizinda sami sasithengiswa kakhulu ngakho ngaba noxhumana nabo be-Nordstrom, kodwa abukho ubudlelwano nabo. Eqinisweni, okwadingeka kuphela ucingo nokuthumela i-linesheet eqinile. Ngemva kokubona imiklamo yethu, ngicabanga ukuthi baqaphela i-niche esasizama ukuyigcwalisa emakethe ngakho bacela amasampula. Sabahlanganisela isethulo esihle kanye namasampula ethu futhi kwaba njalo. Basihlole ku-inthanethi futhi ngemva kokwenza kahle banquma ukusifaka kuyo yonke iminyango. Futhi, uguquko olukhulu lomkhiqizo wethu kwaba ukuya emibukisweni yemfashini lapho sakwazi khona ukufika phambi kwezitolo ezinkulu ezifana ne-Bloomingdales kanye nemakethe yaseJapan efana ne-Isetan.
Imaphi amathuluzi (isofthiwe, ihadiwe, njll.) owasebenzisayo ekwakhiweni kwamahembe?
Njengoba sikhula njengabaklami kanye nomkhiqizo sijabulela ngempela ukuhlola izindlela ezahlukene zokudala ubuciko bethu nokusebenzisa izindlela ezihlukene. Ochungechungeni lwethu olusha besihlola oyinki be-acrylic, nombala wamanzi. Kunezinto eziningi ezahlukene ongazenza ngazo ukuze udale imiphumela egqokekayo ehlukene. Sibe sesisebenzisa i-Photoshop/Illustrator ukuze sincome futhi siguqule umsebenzi wethu wobuciko wangempela.
I-Shopify ne-NuOrder isize kanjani i-Vestige ukuthi iphumelele?
Ngesikhathi siqala besingenaso isiqiniseko sokuthi sizohamba namuphi umsamo. Bekuyinkulumompikiswano phakathi kwe-squarespace ne-Shopify. I-Shopify iyinkundla eqine kakhulu yezibalo futhi isivumele ukuthi sengeze izici ezibalulekile i-squarespace esingakabi nazo endaweni ye-e-commerce. I-NuOrder iyinkundla yethu ye-B2B futhi inikeza ulwazi oluzenzakalelayo ngathi kanye nama-akhawunti ethu e-wholesale ukuze afake ama-oda esivumela ukuthi sigxile kulokho esikuthandayo; ukuklama nokwakhiwa komkhiqizo.
Izinsizakalo zokuthuthukisa Shopify: https://www.koombea.com/services/shopify-development/
Yini oyisebenzisayo ukuphrinta nokugcwalisa?
Konke ukuphrinta kwethu kwenziwa edolobheni lase-Los Angeles namanye amaphrinta esikrini semfashini aphezulu. Basebenza ngokukhethekile ngoyinki basezindaweni zamanzi ezibalulekile kithi njengoba kunikeza umkhiqizo wethu umuzwa othambile ongenasandla kanye nekhwalithi yeprimiyamu. Sisebenza eduze nabo ukuze sisampula yonke imiklamo yethu ngaphambi kokwenza imisebenzi yokukhiqiza. Indawo yethu yokugcina impahla iseDowntown LA futhi, ayisiteshi se-omni futhi ingaphatha wonke ama-oda ethu avela kuma-boutiques, izitolo ezinkulu kanye ne-e-commerce ngaphansi kophahla olulodwa, okunikeza isivinini esisheshayo emakethe.
