Njengoba noma ngubani onentshisekelo emahhovisi okwakhiwa okuyimfihlo kwe-Apple azi, kunemininingwane embalwa eyake yavela ngemuva kwe- 'Ubuncane be -umuminium' sondela eminye yemiklamo yomkhiqizo eshintsha kakhulu kunayo yonke isikhathi.
Impela, uJony Ive wakwa-Apple uzwakalise ukuthi unokwazisa okungakanani ngoDieter Rams waze wavula nokuthi uDieter Rams wamthonya kangakanani esikhathini eside ngaphambi kwe-Apple encwadini Njengomklamo Omncane ngangokunokwenzeka.
Phakathi kokunye okuhle kwe-Apple design ethos efafaze eminyakeni eyishumi eyedlule, i-Ive iphinde yavela kudokhumentari egxile ekwakhiweni komkhiqizo Objectified ukunikeza amazwibela kulabhu ye-Apple prototyping… namaRams abuyisa umusa wokudumisa nawo:
Kepha ibiyini ifilosofi yangempela 'yegazi namathumbu' ngemuva kwendlela ka-Apple yokulula ekwakhiweni?
Hhayi-ke manje sesingazi.
In isihloko eshicilelwe kuyiSonto langeSonto leNew York Times (8 / 10 / 14), sithole ukubhekisisa imininingwane yohlelo lwangaphakathi lokuqeqeshwa kwenkampani — i-AKA Apple University.
Isungulwe nguSteve Jobs ngonyaka we-2008 njengendlela yokuncoma abasebenzi abasha kwi-DNA yesiko lebhizinisi lika-Apple nendlela yokwakha, uhlelo lokuqeqesha oluyimfihlo kakhulu luye lwaba yinto ethokozisayo kulabo abasezweni lobuchwepheshe nobuciko.
Ngalesi sihloko, iThe Times ikwazile ukuxoxisana nabasebenzi abathathu bakwa-Apple abangaziwa ngaphansi kwesimo sokuthi bazohlala bengaziwa …… noma lokhu kungaba yisinyathelo esihlakaniphile se-PR sokwakha i-Apple hype okuholela ekukhishweni kwalokhu obekucatshangwa IWatch ngenyanga ezayo?
Kunoma ikuphi, kufundwa okuthakazelisayo. Nazi ezinye zezindlela zokuhamba ezihamba phambili:
- Ifilosofi yokuklama encane iqhathaniswa nePicasso's Bull… isiqeshana lapho umculi waseSpain akha kabusha inkunzi ngamalungu angama-lithograji ayi-11 kuya esimweni sayo esilula sokuqhafaza.
- Njengomkhiqizo we-Apple, iNyuvesi “ihlelwe ngokucophelela ngezethulo ezipholishiwe”.
- Iphepha langasese ezindlini zangasese "lihle impela".
- Lolu hlelo luqhubeka unyaka nonyaka ngendlu yesikhathi esigcwele kubandakanya abafundisi, ababhali nabahleli abakha futhi bafundise lezi zifundo. I-faculty ifaka phakathi labo ababambe izikhundla zokufundisa eYale, Harvard, MIT, Stanford nase-University of California, Berkeley.
- Kunezifundo eziningi abasebenzi abangazikhethela ngokukhululekile kusuka kokumaketha kuya ekwakhiweni komkhiqizo… kepha zonke izifundo zingakhethwa kubandakanya ukuya eNyuvesi.
- Isifundo esibizwa ngokuthi 'Izinto Ezinhle Kakhulu' sifundisa abasebenzi ukuthi bangazungeza kanjani kuphela 'ngezinto ezihamba phambili' kufaka phakathi ontanga nemikhiqizo edizayinwe kahle ngomzamo wokukhuthaza nokusiza ukushayela izinto ezintsha.
- Isifundo esisodwa sigxile kuphela ezinqumweni zebhizinisi njengesinqumo sokwenza i-iPod nesoftware yayo ye-iTunes ihambisane nohlelo lweMicrosoft Windows.
- Isifundo esisodwa sigxile ekuhlelweni kwedolobha laseCentral Park yaseNew York City bese sikufanisa nombono kaSteve Job 'wokwenza ubuchwepheshe obuyinkimbinkimbi bamakhompyutha buzwakale buqondakala futhi bungokwemvelo'.
- Kunamahlebezi okuthi kunesifundo esiqhamukayo esigxile kumaBeats Headphones, azobandakanya abasunguli beBeats uJimmy Iovine noDkt Dre.
"Uma wenza izifundo ze-Apple emashumini eminyaka kusukela manje, into eyodwa ezolokhu iphuma yileli siko elihlukile lapho abantu bakhona bakholelwa ukuthi benza imikhiqizo ehamba phambili eguqula izimpilo zabantu… konke lokho kuyizinto zamasiko abazama ukuzenza. ingrain. Lokho kuba nzima kakhulu uma uthola okukhulu. ”
-Ben Bajarin, umhlaziyi wezobuchwepheshe babathengi
Qiniseka ukuthi ufunda i-athikili ekhangayo ngokugcwele ku New York Times.
(I-Picasso ne-Apple isithombe kusuka ku- NYT)
