Nakuba kuyinto evamile ukuthi i-crowdfunding ishintshile indlela imikhiqizo elethwa ngayo emakethe, inqubo yokusuka emkhankasweni we-Kickstarter emazingeni aphansi iye empumelelweni yegciwane nayo yethule izinselelo ezintsha zokuqinisekisa ukuthi amaketanga nabathengisi bayakwazi ukuhlangabezana nezidingo ezidingekayo zokukhiqiza izinkulungwane zamagange. abasekelayo - futhi ingasaphathwa eyomdali wephrojekthi - bancike ekuthengeni kwabo okusha ngesikhathi. Akudingekile ukusho, ngenxa yokuthi iphrojekthi kungenzeka inyuse u-$200,000 wenhloso yephrojekthi yokuqala engu-$50,000, kungase kuthathe kabili lelo nani ukuletha umkhiqizo emakethe lapho konke sekushiwo futhi kwenziwa.
Thatha isibonelo impumelelo yakamuva ye Isikhathi senkangala buka kusuka ku-Pebble Technologies. Yize inkampani ibe nempumelelo yangaphambilini nge-crowdfunding yeyokuqala itshana i-smartwatch, cishe bebengalindele ukwephula wonke amarekhodi e-Kickstarter okuhlanganisa kokubili ukuhlangabezana nomgomo wephrojekthi ngesikhathi esifushane kakhulu kanye nokukhulisa inani lemali eningi ngomkhankaso owodwa, owake waba khona. Impela, lokhu kuyinto yokubungaza, kodwa futhi kuletha isethi entsha yezinselelo zokukhiqiza inkampani - naphezu kokuthi yenze umsebenzi oyingqayizivele ngezilinganiso nokuhlela - okungenzeka ukuthi ayizange ihlele. Ngisho ne-Apple - unkulunkulu wokugoba amaketanga okukhiqiza kanye nokuhlinzeka ngentando yabo - uye wangena ezinkingeni ezingenakubalwa ngokuletha i-Apple Watch yabo emakethe.
Faka uScott Miller - i-CEO kanye nomsunguli we I-Dragon Innovation.
UMiller nozakwabo bakhe i-Dragon Innovation njengensizakalo yezobunjiniyela yokusiza osomabhizinisi ukuthi bazulazule ngempumelelo emanzini angalindelekile okugcwalisa ama-oda okuxhaswa ngemali kwabantu abaningi kanye nokukhulisa izinkampani zabo zehadiwe ezisanda kusungulwa.
Le nkampani isivele isebenze neziqalo eziningi zehadiwe ezaziwayo kahle ezihlanganisa i-Pebble Technologies eshiwo ngenhla, i-Coolest Cooler, i-Sifteo kanye nomkhiqizi wephrinta we-3D uMenziBot.
"Kungenzeka ukuthi uthukile ngoba awazi ukuthi kwenziwa kanjani, noma wethukile ngoba uyazi ukuthi kuzoba nzima kangakanani."
Umgomo owodwa wenkampani ukusiza izinkampani ze-hardware (ngokugxila ekuqalisweni kwesigaba sokuqala) zilinganisela izindleko zangempela zokuletha imikhiqizo yazo emakethe futhi mhlawumbe okubaluleke kakhulu, ukuqinisekisa ukuthi zonke izidingo ze-supply chain nezidingo zomthengisi ziyahlangatshezwana nazo ukuze kuqinisekiswe ukuthi uhlala lapho isikhathi eside ngemuva komkhankaso we-Kickstarter oyimpumelelo.
"UDragon usisize ukuthi sithathe impumelelo yethu yokuqoqa imali futhi siyihumushe ekuthumeleni amatshe amatshe angaphezu kuka-100,000 esikhathini esingaphezudlwana nje konyaka," kusho u-Eric Migicovsky, umsunguli wePebble Technologies. "Banikeze ukwesekwa okubalulekile e-China futhi bathola nabahlinzeki abahle kakhulu."
Emzamweni wokusiza ukunikeza abathuthukisi be-hardware umlenze ngaphambi kokungena esivunguvungwini sokuthola imali, i-Dragon Innovation isanda kumemezela ukuthi izokwandisa iminikelo yabo ukuze ifake uphawu lokugunyazwa kwe-Dragon Certified, uhlelo oluzoqinisekisa ukuthi izinkampani zithole ukuqagela kwangempela kwezezimali. ngaphambi kokubeka umgomo wephrojekthi ye-crowdfunding.
Umqondo udingeka kakhulu kusiko lapho kubonakala sengathi noma ubani angakha umfanekiso ophrintiwe we-3D, awuqedele futhi awupende ukuze ubukeke njengesampula esikhunjeni somjovo othengwe ngaphambilini, enze ividiyo nethemba lokungcono kakhulu.
Ezinkampanini ezifuna Ukuba I-Dragon Certified, inkampani ihlola umbono ngokubheka abakhiqizi, abathengisi kanye namaketanga okuhlinzeka okuyizinto ezibalulekile zokuletha umkhiqizo emakethe. Kamuva, kwakhiwa uhlelo lwentuthuko futhi kunqunywa umgomo ongokoqobo wokuthola imali.
“Bathi ukuhlela ngendlela efanele kuvimbela ukungenzi kahle kwepiss. Kulokhu, baqinisile.”
Okokugcina, uphawu lokugunyaza oluqinisekisiwe lwe-Dragon lungasetshenziswa ukunikeza abangaba abasekeli ithemba lokutshala imali noma ukuthenga embonweni wakamuva we-Kickstarter ohlanyisayo; inkampani izonikeza labo abagunyazwe izitifiketi ngebheji engasetshenziswa ezintweni zokuphromotha okuhlanganisa nekhasi le-crowdfunding ngokwalo ukuze kufakazele ukuthi usendleleni yokuletha. Abasebenzisi abachofoza ibheji eshumekiwe bazoxhunywa babuyiselwe ekhasini lesitifiketi se-Dragon Innovation elizochaza inqubo yokuletha umkhiqizo emakethe.
Onjiniyela bezingxenyekazi zekhompuyutha abanentshisekelo yokuba yi-Dragon Certified bangabhekisa amabombo ku I-Dragon Innovation ukuze uthole okwengeziwe mayelana nenqubo.
(Faka isithombe nge USpencer Nugent)
