Emlandweni wedizayini eyingcaca, abadlali abambalwa kuphela abaphethe okhiye bamasango asagolide—abadlali abanomthwalo wemfanelo wokubumba ubunikazi nobuhle bezinhlobo eziningi zemikhiqizo ezisizungezile namuhla. Ngeke kwenzeke ukuba naleyo ngxoxo ngaphandle kokuveza abaklami bezithombe u-Ivan Chermayeff no-Tom Geismar be-Chermayeff & Geismar (manje eyi-Chermayeff & Geismar & Haviv).
Selokhu basungula i-ejensi yabo eminyakeni engu-60 edlule, laba babhangqwana baklame ama-logo angaphelelwa isikhathi futhi ahlala njalo kanye nobunikazi bezinkampani obusabonakala ngokushesha enkathini yesimanje. Phakathi kwezinye, lezi zihlanganisa i-Pan AM, i-Chase Bank, i-Smithsonian Institute, i-NBC, i-Mobil, i-National Geographic, i-Museum of Modern Art, nezinye ezingenakubalwa.
Kanye no-Massimo Vignelli, u-Paul Rand, no-Saul Bass, u-Ivan Chermayeff kanye no-Tom Geismar babenomthwalo wemfanelo wokushintsha ukubaluleka kwedizayini yezithombe (kanye nedizayini evamile) ukusuka “kubuciko bezentengiselwano” baye ethuluzini lebhizinisi ngawo-1960. Umuntu udinga kuphela ukubheka abadlali abakhulu endaweni yebhizinisi yesimanje namuhla ukuze abone ukuthi bebephezu kokuthile.
Ngokudabukisayo, u-Ivan Chermayeff udlule emhlabeni ngenxa yezizathu zemvelo ngenxa yezinkinga zesifo sikashukela ekuqaleni kwale nyanga. Wayeneminyaka engu-85.
Kule ngxoxo yokugcina noChermayeff kanye noGeismar abavela kwa-AIGA, sithola ngemuva kokubheka ukuthi kwakudingekani ukubeka umklamo kumephu emuva ngeminyaka yawo-1960-kusuka kulabo ababekwazi ukwenza kahle kakhulu:
Thola okwengeziwe nge-Chermayeff & Geismar ngokuya ku-Chermayeff & Geismar & Haviv.
