Kungenzeka ukuthi uzwile nge-CRM. Kuyingxenye ebalulekile yanoma yiliphi ibhizinisi lesimanje. Eqinisweni, i-whipping U-91% wamabhizinisi anabasebenzi abangaphezu kwe-11 manje uyayisebenzisa!
Ukuze amabhizinisi ahlale ngaphambi komncintiswano, kudingeka aqonde ukuthi amakhasimende awo afunani. Yilapho Ukuphathwa Kobudlelwane Bekhasimende kungena khona. Njengoba kunohlelo oluhle, amabhizinisi angakwazi ukuhlaziya futhi abikezele izidingo zamakhasimende awo futhi athuthukise imikhiqizo namasevisi ukuze ahlangabezane nezidingo zawo.
Manje, luvelaphi lonke lolu lwazi olubalulekile lwekhasimende? Ukuqoqwa kwedatha kanye nezixazululo zokuphatha isizindalwazi, kunjalo. Ngeshwa, amabhizinisi amaningi awanabo ubungcweti bokuphatha imininingwane yabo yolwazi ngendlela efanele. Yilapho abaxhumanisi be-database beza khona! Bangakusiza ukuthi udale isizindalwazi esisebenzayo esingahlanganiswa ohlelweni lwakho lokuphatha ukuze wenze ukuphathwa kwamakhasimende akho kuphumelele futhi kuqondiswe.
Eqinisweni, bewazi ukuthi amabhizinisi asebenzisa i-CRM namanye amathuluzi okuphatha ukuthengisa angakwazi ukwandisa umkhiqizo wabo wokuthengisa kufika ku-50%? Kuyafaneleka ukukucabangela lokho!
Kunezinzuzo eziningi zokukhipha izixazululo zokuphatha isizindalwazi sakho kumxhumanisi noma i-ejensi yomxhumanisi, okuhlanganisa:
- Okonga isikhathi
Kunoma yiliphi ibhizinisi, isikhathi sisho imali, nokuphathwa kwedathabhesi akufani. Ukuqasha umeluleki onguchwepheshe kusho ukuthi bagxila kuphela kuleyo ngxenye yebhizinisi, futhi ngamathuluzi abanawo, bangaqeda iphrojekthi ngokushesha kakhulu kunokuwenza endlini.
- Ukonga izindleko
Ukuqasha ithimba labasebenzi kuthatha isikhathi nemali. Ukukhipha iphrojekthi yesizindalwazi sakho kuzokongela imali ngokungachithi isikhathi nemali ukuze ugibele abasebenzi abasha.
- Ukulinganisa
Kulula kakhulu ukwenyusa nokwehlisa lapho usebenza nozakwethu onikezwe umsebenzi wangaphandle. Kuye ngezidingo zephrojekthi yakho yesizindalwazi, ungakwazi ukwehla futhi ukhuphuke kalula lapho usebenza nomxhumanisi kunokuba uqashe futhi uxoshe abasebenzi.
- ubuchwepheshe
Laba baxhumanisi banesipiliyoni sokusebenza ngamaphrojekthi wedatha wabo bonke osayizi futhi balethe ubuchwepheshe obakhiwe yikho konke lokhu okuhlangenwe nakho. Lokhu akubuyiseleki futhi kunenzuzo kakhulu ebhizinisini lakho. Ngomeluleki osebenza kumaphrojekthi akho, ungagxila ekusebenzeni kwangempela kwebhizinisi lakho.
Ukuqaliswa kwe-CRM ngokubonisana kwedathabheyisi kusize amabhizinisi amaningi ukuthi aqhubekele phambili ekuphathweni kwamakhasimende awo. Bawaqonda kangcono amakhasimende abo futhi banganikeza imikhiqizo noma amasevisi amakhasimende abo ayifunayo nazowakhokhela. Esinye salezo zibonelo ukusebenzisana kukaMckinsey ne-Amazon. Lezi zinkampani ezimbili zahlangana ngo-2022 futhi zasebenza ndawonye ngempumelelo ukuze zibhekane nesimo esilandelayo sokuguqulwa kwamafu.
Ukukhetha Uzakwethu Wokubonisana Wesizindalwazi Esilungile
Ukuqasha umeluleki noma umhlinzeki wezinsizakalo zesizindalwazi samaphrojekthi akho edatha kungaba esinye sezinqumo ezibaluleke kakhulu ozenzela ibhizinisi lakho. Njengabasebenzi, ungakhetha engalungile futhi ugcine usuyikhokhela. Baningi abeluleki besizindalwazi laphaya, futhi ukuthola okungcono kakhulu ngezidingo zakho kungaba inselele. Ukukusiza kulokhu kukhetha, sibhale amaphuzu ngezansi okufanele uwacabangele lapho ukhetha ukuqoka umxhumanisi wesizindalwazi noma i-ejensi:
- Ikhono nobungoti
Kubalulekile ukucwaninga ochwepheshe abanolwazi embonini yakho ethile noma okungenani izimakethe ezinokuhambisana okuthile. Abacebisi abanolwazi embonini yakho bazovele baliqonde kangcono ibhizinisi lakho, futhi angeke sibe khona isidingo sokuqeqeshwa noma ukugibela umuntu onjalo ekuqaleni kwephrojekthi. Uma unolwazi olwengeziwe emakethe yakho, umphumela uzoba ngcono ngokujwayelekile.
- Okuhlangenwe nakho Kwangaphambilini
Lesi yisici esibaluleke kakhulu okufanele sibhekwe. Noma yimuphi umxhumanisi obiza igama lakhe kufanele abe nomsebenzi wangaphambili ukuze akubonise njengezibonelo. Abaningi Consulting database ochwepheshe noma ama-ejensi anamalungelo obuhlakani ezinhlelweni abawaklamayo futhi adinga ukuthi ama-NDA asayinwe ngaphambi kokubuka umsebenzi wabo, kodwa benza umzamo futhi babheke kumaphrojekthi abo omlando. Izokunikeza umbono omuhle walokho abangakunikeza khona futhi uma kuyilokho onakho engqondweni.
- Indawo
Khumbula ukuthi abaxhumanisi besizindalwazi basebenza emhlabeni wonke. Ngokufanelekile, ufuna ukuqasha uchwepheshe osebenza cishe noma ngaphansi kwendawo yesikhathi efanayo nebhizinisi lakho. Awufuni ukulahlekelwa amahora ebhizinisi abalulekile! Futhi, cabanga ukuthi ochwepheshe bacela amanani ahlukene emazweni ahlukene. Ngakho-ke, kubalulekile ukwenza ucwaningo ukuze ubone ukuthi ungathola kuphi izinga eliphezulu lekhono nolwazi ngenani elithengekayo. Ukonga imali nesikhathi kuyizici ezibalulekile kunoma yiliphi ibhizinisi!
Ngaphandle kwalezi zici ezingenhla, kukhona namakhono athile neziqu okungenzeka ukuthi uzicabangele lapho ukhetha uzakwethu ofanele wokubonisana ngedatha webhizinisi lakho. Kuwumkhakha wobuchwepheshe kakhulu, futhi amakhono anjengokwenza izinhlelo kanye neso elibukhali lemininingwane akuxoxiswana ngawo. Ungase futhi ubheke imfundo yabo. Noma yimuphi umxhumanisi wedathabhesi kufanele okungenani abe neziqu emkhakheni we-IT futhi abe neziqu zokuhlela ukuze akuqinisekise ukuthi unakho okudingekayo ukuthatha iphrojekthi yakho!
Ikhono elibaluleke kakhulu kuzoba ukuxhumana, njengoba lokhu kungenye yezimiso eziyisisekelo zokubonisana, futhi akufanele neze ube nobunzima bokuqonda ukuthi siyini ngempela isimo sephrojekthi yakho ekhishwe ngaphandle. Ukuxhumana nokubika noma yiziphi izinkinga noma inqubekelaphambili kubalulekile ukuze wena, mnikazi webhizinisi, uhlale unolwazi lwakamuva mayelana nokuthi iphrojekthi ikuphi.
Ukusebenzisa i-CRM Nge-Expert Database Consulting: Umhlahlandlela wesinyathelo ngesinyathelo
Kulungile, manje njengoba usunqume ukuqoka umeluleki wesizindalwazi ukuze asize ngezinsizakalo zokubonisana kusizindalwazi, yisiphi isinyathelo esilandelayo? Ngezansi umhlahlandlela onemininingwane wesinyathelo ngesinyathelo walokho okungalindelwa.
- Ukulungiselela ukuqaliswa
Okokuqala nokubalulekile, udinga ukuthola ukuthi yiziphi izinjongo zakho futhi uzibeke. Kubalulekile ukubeka izinjongo ezingokoqobo nezincazelo ezinemininingwane ukuze noma ubani aqonde ukuthi uphethe kanjani nokuthi kungani uphethe ngokuthi ziyini izinjongo zakho.
- Ukwenza ukuhlola
Okulandelayo, uzohlola idatha yakho etholakalayo futhi ubone lapho isilela khona nokuthi ungayithuthukisa kanjani imininingwane nokutholakala kwedatha yakho. I uchwepheshe wesichasiselo sedatha izoba nawo wonke amathuluzi adingekayo kulokhu kuhlola futhi izokuqondisa ohlelweni.
- Idizayini Yesakhiwo
Manje njengoba sesazi ukuthi yiziphi izinjongo zethu nokuthi yikuphi ukushoda esikuhlonze, sesiyazi ukuthi yini okumele siyiklame isizindalwazi sethu! Isizindalwazi sakho singaklanywa futhi senziwe ngendlela oyifisayo ukuze ivumelane nezidingo zakho futhi iqoqe idatha onentshisekelo kuyo, ngakho lesi isinyathelo esibaluleke kakhulu kule nqubo.
- Ukufuduka kanye nokuhlolwa
Kulungile, ngakho unesizindalwazi sakho. Manje yisikhathi sokuthuthela isizindalwazi ku-CRM yakho. Ngemva kokufuduka, uzohlola isizindalwazi sakho esisha nokuthi sisebenza kahle kangakanani ngokuhlanganyela ne-CRM yakho. Uma kukhona amaphutha athathwa, kufanele asuswe, futhi ukuhlolwa kufanele kuqhutshwe futhi.
- Ukuqeqeshwa nokwesekwa
Ngemva kokuba sekutholakele ukuthi isizindalwazi sisebenza kahle ohlelweni Lokuphathwa Kobudlelwane Bamakhasimende, manje sekuyisikhathi sokuqeqesha ithimba elizosebenzisa lolu hlelo. Kufanele futhi kube khona uhlobo lokwesekwa ngemva kokuba uhlelo seluqalisiwe, njengoba amaphutha noma amaphutha angathathwa ngesikhathi sokusetshenziswa, futhi kufanele ukwazi ukuxhumana nochwepheshe ukuze akusize ekuxazululeni lezi zinkinga.
- Ukulinganisa impumelelo nokwandisa ukusebenza kahle
Ukuthuthuka okuqhubekayo igama lomdlalo. Ukucwaningwa kwamabhuku ngezikhathi ezithile kufanele kuqedwe ukukala ukuthi uhlelo luphumelele yini nokuthi lunokushiyeka kuphi. Ibhizinisi liyavumelana nezimo, kanjalo ne-CRM yakho kufanele.
Umugqa Ongezansi
Ukuphathwa kwesizindalwazi kuyingxenye ebalulekile yebhizinisi, futhi njengobunye ubuchwepheshe kuncike ekufakeni ubuchwepheshe obusha njengokufunda ngomshini nobuhlakani bokwenziwa. Njengomnikazi webhizinisi noma umphathi, kubalulekile ukuhlala unolwazi lwakamuva ngobuchwepheshe obusha obungakusiza ukhulise ibhizinisi lakho futhi uhlale uqhudelana. Ngakho-ke, kubalulekile ukuqhubeka uthuthukisa amasistimu akho futhi uqinisekise ukuthi ukuhlolwa kwamabhuku okuvamile kwenziwa ukuze ubone ukuthi uhlangabezana kanjani nokuncintisana kwakho. Ikusasa liyajabulisa, futhi ngabo bonke lobu buchwepheshe ngasohlangothini lwethu, isibhakabhaka siwumkhawulo!
