Ukuthenga nge-inthanethi sekuye kwanda kakhulu eminyakeni yamuva nje ngenxa yobulula bakho nokuvumelana nezimo. Kodwa nakuba kungaba lula ngendlela emangalisayo ukucinga izinto, ukuqhathanisa izintengo, nokuthenga ku-inthanethi, kunesici esifihlekile esingaba nomthelela emandleni akho okuthenga: okulotshiweyo kwevidiyo.
Okulotshiweyo kwevidiyo kuyizinguqulo zombhalo zomsindo noma amavidiyo aqoshiwe asiza ukunikeza ulwazi oluningiliziwe ngemikhiqizo kunalokho okutholakala kuwebhusayithi ngokwayo. Ngokuhlinzeka ngemininingwane eyengeziwe ezicini nasezinzuzweni, imibhalo yevidiyo ingasiza abathengi benze izinqumo ezinolwazi olungcono lapho bethenga ku-inthanethi - ekugcineni bakhulise amandla abo okuthenga.
Kulesi sihloko, sizohlola ukuthi okulotshiweyo kwevidiyo kuvumela kanjani abathengi ukuthi bonge imali ngokuthenga okuhlakaniphile kanye nokuthuthukisa ulwazi lwabo lomsebenzisi nokwaneliseka. Sizoxoxa futhi ngokuthi amabhizinisi angasebenzisa kanjani okulotshiwe kwamavidiyo ukuze akhulise ukuthengisa kwawo nenzuzo.
Iyini Imibhalo Yevidiyo?
Okulotshiweyo kwevidiyo kuyinguqulo yombhalo yomsindo noma ividiyo eqoshiwe ethwebula igama elikhulunywayo lilonke. Lokhu kubandakanya yonke inkhulumomphendvulwano, imithelela yomsindo, nezincazelo zomsindo, ezivame ukugejwa lapho ubuka ividiyo kuphela noma ulalele umsindo.
Ngokuba nerekhodi lombhalo lalokho okushiwoyo, okulotshiweyo kwevidiyo kwenza kube lula ngezibukeli ukuthi zibuyekeze okuqukethwe ngokushesha futhi zithole imininingwane enemininingwane eyengeziwe, okuzivumela ukuthi zenze izinqumo ezinolwazi. Endabeni yewebhusayithi enkulu ye-e-commerce equkethe amavidiyo amaningi, kusetshenziswa amasevisi okulotshiweyo ochwepheshe ukunikeza okulotshiweyo kwevidiyo kungaba indlela engcono kakhulu yokuphatha okuqukethwe.
Izinzuzo Zokulotshwa Kwevidiyo Ekuthengeni Ku-inthanethi
Okulotshiweyo kwevidiyo kunganikeza izinzuzo ezihlukahlukene kubathengi ngenkathi bethenga ku-inthanethi kanye nakumabhizinisi ahlinzeka ngokuqukethwe kwevidiyo:
1. Thuthukisa Ulwazi Lomsebenzisi
Okulotshiweyo kwevidiyo kwenza kube lula kubathengi ukuthi babuyekeze okuqukethwe ngokushesha futhi bathole ulwazi oluningiliziwe mayelana nemikhiqizo. Lokhu kusiza abathengi ukuthi benze izinqumo ezinolwazi olungcono ekuthengeni kwabo futhi ngaleyo ndlela kukhuphule ukwaneliseka kwabo kukonke ngomuzwa wokuthenga.
2. Khulisa Amandla Okuthenga
Ngokunikeza ulwazi oluningiliziwe, okulotshiwe kwevidiyo kwenza abathengi bakwazi ukuthenga ngobuchule obuhambisana nezidingo zabo kanye nesabelomali, ekugcineni kubalondoloze imali ngokuhamba kwesikhathi. Ucwaningo olwenziwa yiNyuvesi yaseCalifornia lwembula ukuthi abathengi abasebenzisa imibhalo yevidiyo ukuze baqhathanise amanani nezici babenethuba elingu-10% lokuthenga kunalabo abangazange bathenge.
3. Thuthukisa i-SEO
Okulotshiweyo kwevidiyo kungase futhi kusetshenziswe ukuze kuthuthukiswe izinga le-SEO nokubonakala kwamawebhusayithi, njengoba imibhalo isebenza njengendlela yokuqukethwe okuhlosiwe okunothe ngamagama angukhiye. Lokhu kungasiza ukuheha ababukeli abaningi kumasayithi futhi ngaleyo ndlela kwandise ukuthengisa.
4. Thuthukisa Ukufinyeleleka
Okulotshiweyo kwevidiyo kungenza kube lula ezivakashini ezingezwa kahle ukuthi zifinyelele ulwazi ebebengeke lufinyeleleke kuzo. Ukufinyelela iwebhu iya ngokuya ibonwa njengento ebalulekile kumabhizinisi mayelana nokudala ulwazi oluhle lomsebenzisi.
5. Ukuzibandakanya Okungcono
Okulotshiweyo kwevidiyo kungasetshenziswa ukubandakanya ababukeli ngokunikeza ulwazi olwengeziwe olungekho kuvidiyo. Lokhu kusiza ukudala ulwazi lomsebenzisi olulula futhi olujabulisayo futhi kungaholela ekuthembekeni okukhulu kwamakhasimende.
6. Khulisa Ukufinyelela Izilaleli
Imibhalo yamavidiyo ikhulisa ukufinyelela kokuqukethwe kwevidiyo yebhizinisi, njengoba yenza izibukeli zikwazi ukuskena ngokushesha futhi zifune ulwazi olufanele. Ngaphezu kwalokho, ngenxa yokuthuthukiswa kokufinyeleleka, ikakhulukazi kubantu abangezwa kahle noma abangezwa nhlobo, amabhizinisi angafinyelela izethameli ezibanzi kakhulu. Isibonelo, e-US kuphela, cishe i-15% yabantu abadala baseMelika (izigidi ezingu-37.5) abaneminyaka engu-18 kanye nokubika ngokungezwa kwezinkinga, ngokusho kwe-NIDCD.
7. Thuthukisa Ukuthengisa
Ngokuvumela abathengi ukuthi benze izinqumo ezinolwazi, imibhalo yevidiyo ingasiza amabhizinisi ukuthi andise ukuthengisa kwawo nenzuzo cishe ngo-10%. Lokhu kungaba yindlela enhle yokuthi izinkampani zandise i-ROI yazo kokuqukethwe kwevidiyo.
Ukuthi Okulotshiwe Kwamavidiyo Kuvumela Kanjani Abathengi Ukonga Imali
Imibhalo yevidiyo yenza kube lula kubathengi ukuthi babuyekeze ngokushesha ulwazi lomkhiqizo futhi bathole imininingwane eyengeziwe ebenza bakwazi ukuthenga ngobuhlakani. Lokhu kugcina kuholela ekutheni abathengi bonge imali ngokuhamba kwesikhathi, njengoba kungenzeka ukuthi bathenge imikhiqizo ehlangabezana nezidingo zabo kanye nesabelomali.
Ngaphezu kwalokho, okulotshiwe kwevidiyo kungasetshenziswa futhi ukubandakanya ababukeli ngokunikeza ulwazi olwengeziwe olungekho kuvidiyo, ngaleyo ndlela kuthuthukiswe ukwaneliseka kwamakhasimende futhi kuholele ekuthengisweni okwandisiwe. Njengoba izingosi ze-e-zohwebo sebevele babonile, uma besiza abasebenzisi ukuthi bathole ezinye izindlela ezingabizi kakhulu, isayithi lizothola umfutho futhi liqinise uhlobo lomkhiqizo oluthembekile olufuna intshisekelo engcono yekhasimende.
Isiphetho
Imibhalo yevidiyo iyithuluzi eliyigugu kubo bobabili abathengi namabhizinisi. Bangathuthukisa ulwazi lomsebenzisi, bakhulise amandla okuthenga, bathuthukise ukufinyeleleka, ukuzibandakanya okungcono, bakhulise ukufinyelela kwezithameli futhi ekugcineni bakhulise ukuthengisa.
Amabhizinisi atshala imali ezinsizeni zokulotshwa kwevidiyo angalindela ukubona ukukhuphuka okukhulu ku-ROI yawo. Okulotshiweyo kwevidiyo kuya kuba okubaluleke nakakhulu njengoba kusiza abathengi ukuba benze ukuthenga okuhlakaniphile, benolwazi kuyilapho futhi inikeza imininingwane eyengeziwe ebingeke ifinyeleleke.
Sekukonke, okulotshiweyo kwevidiyo kuyindlela enhle yokuthuthukisa umuzwa wamakhasimende nokusiza amabhizinisi asebenzise amandla okuqukethwe kwevidiyo. Benza abathengi ukuthi benze izinqumo ezihlakaniphile, okuholela ekwandeni kokuthengisa nokuthembeka kwamakhasimende ngokuhamba kwesikhathi.
