Njengoba amabhizinisi amancane naphakathi nendawo eqhubeka nokuthola impumelelo - kokubili ngokwezimali nangokuya ngokuhlola imakethe - kusetshenziswa izindlela zokubuyisa imali, kungabonakala kungokwemvelo ukuthi izinkampani ezinkulu nazo zizofuna ukusizakala ngamaqembu 'okugxila kuwo' ukuze hlola ukusebenza komqondo womkhiqizo ngaphambi kokulahla izinkulungwane (noma izigidi) zamadola ekukhiqizweni.
Yize kungaphikiswa ukuthi izinkampani ezinkulu ezisebenzisa izindlela zokubuyisa imali - njengePebble - zisebenzisa umqondo osisekelo wokusiza izinkampani ezincane ukuthi zithole ukubambeka okuthile, iqiniso lokuthi lokhu kuyinkundla yokudlala evulekile yanoma ngubani ofuna ukudlala ibhola. KuPebble, obekade ethola impumelelo ngomkhankaso weKickstarter wangaphambilini futhi obesalokhu enenzuzo kusukela lapho, lokhu kufaka phakathi ukwephula wonke amarekhodi eKickstarter encwadini lapho bekhipha isizukulwane sesibili sewashi labo elidumile elihlakaniphile ngasekuqaleni konyaka - umkhiqizo inkampani ebingaba nawo nje ngokukhishwa kalula kubathengisi bendabuko.
Manje, abakwaSony, inkampani ebilokhu iphazamise indlela esilalela ngayo umculo ngezidlali zomculo eziphathwayo ngaphambi kokuza kwe-iPod, isiphendukele kumodeli yebhizinisi ebamba izixuku ukuze ihlole imiqondo yemikhiqizo yayo ngaphambi kokudonsa amandla ekukhiqizeni.
Ingxenyekazi, ebizwa Indiza yokuqala, kuyingxenye yecebo eliphelele inkampani ethemba ukuthi lizosiza ukubuyisela inkampani emuva kunzuzo. Yize le nkampani yake yaba umholi emakethe ngemikhiqizo eminingi ehlanganisa amathelevishini, imikhiqizo yokudlala, namadivayisi afana nabadlali bomculo weWalkman, Discman neMiniDisc, yonke le mikhiqizo iphazanyiswe yizinkampani ezintsha kanye nabancintisana nabo. Ipulatifomu entsha ihlose "ukubuyisa" le minyaka "elahlekile" engama-20 ngokukhuthaza ukuqanjwa kwabasebenzi.
"Ukuqamba okusha kukaSony kugxilile emoyeni wokusungula wenkampani" wokwenza okungakaze kwenziwe ngaphambilini. ' Ayikho into ehlanganisa lo moya ukwedlula osomabhizinisi abanentshisekelo abakha imibono yabo ebabazekayo bese beyethula emhlabeni, ngaphandle kokwesaba ukwehluleka, ”kusho uMongameli we-Sony kanye ne-CEO Kazuo Hirai.
“Isiteji seFirst Flight nezinye izinhlelo zeSeed Acceleration Program ziyasheshisa futhi zithuthukise le nqubo. AbakwaSony uqobo baqala njengesiqalo, futhi ngoHlelo Lokusheshisa Imbewu siziphonsela inselelo yokuba sibuyele ezimpandeni zethu zebhizinisi. KwaSony sizoqhubeka nokuhlola izindlela zokuletha okuhlangenwe nakho okusha, okuphoqelela ngokomzwelo nenani lamakhasimende elithuthukisiwe. ”
Phakathi kweminye imikhiqizo etholakala njengamanje endaweni yesikhulumi seFirst Flight kubalwa i- I-MESH Smart DIY kit ukuze abasebenzisi 'bamake' ngamadijithali imvelo yabo, i- Isilawuli se-HUIS REMOTE okufaka isibonisi se-e-ink esenziwe ngokwezifiso ne FES Bukela, Efaka ukwenziwa kwe-e-ink kuyo yonke indawo kufaka phakathi ibhendi yewashi.
Okwamanje, i Indiza yokuqala ipulatifomu yokubuyisa imali itholakala kuphela eJapan.
