Umbiko wakamuva we-Apple Q1 Earnings ubonise izinto ezimbili: Okokuqala, ukuthengiswa kwe-iPhone ne-iPad kuphezulu (kuyamangaza!), kuyilapho ukuthengiswa kwe-Mac sekukonke kuphansi. Okwesibili, inkampani yabona ukuthengiswa kwamarekhodi. Imali engenayo ethunyelwe yama-US$54.4 wezigidigidi kanye nensalela yenzuzo engu-US$13.1 billion ikhombisa ukuthi imali engenayo ikhuphuke ngamaphesenti angama-17.7 ekusebenzeni kwe-Q1 yangonyaka odlule. "Ayikho inkampani yezobuchwepheshe eke yabika lolu hlobo lwemiphumela," kwavela ezwini eliqhoshayo likaTim Cook. Ngakho kungani iForbes ikholelwa ukuthi naphezu kwalokhu kusebenza, i-VP Jony Ive kufanele athathe isihlalo sobukhosi?
Sonke Sike Sacabanga Ngayo...Ingabe Isikhathi?
Ngenkathi umbiko ubhalwe ngaphambi kwemiphumela ye-Q1...ngokusho kweForbes, naphezu komsebenzi ohloniphekile we-Apple oyi-CEO u-Tim Cook wokuphatha i-Apple's supply chain (ikakhulukazi ekuhlangabezaneni nesidingo samamodeli amasha kanye nokubhekana nokusakazwa okubi ngokufa nokulimala kwezisebenzi) , kusamele abonise ukuthi angakwazi ukudala a umthombo omkhulu wemali engenayo.
Phakathi kweminye imisebenzi enzima njenge-CEO, u-Cook wafakazela ukuthi phakathi kwezinye izingibe, angakwazi ukuphatha umkhiqizo oboshiwe (i-Apple Maps) ngokungagcini nje ngokuthatha icala, kodwa futhi abeke isandla sensimbi ukuphatha (funda: umlilo) labo abanomthwalo wemfanelo. Kodwa-ke sisazobona noma yimuphi umkhiqizo omusha ovela ngesikhathi sokubusa kuka-Cook–okuhlanganisa a entsha futhi ibuyekeziwe Uhlelo lokusebenza lwe-Apple Maps olufanele igama layo. Iqiniso lokuthi uhlelo lokusebenza olubuyekeziwe lwe-Google Amamephu belungenye yezinhlelo zokusebenza ezidawunilode kakhulu ezake zadawuniloda ngenkathi lukhishwa kuseyibala elibi kusithunzi se-Apple—ingasaphathwa eyokuguga ye-iOS ezoqhudelana nefoni entsha nebukhali yeWindows 8 kanye ne-Surface Pro. .
Uma umuntu ehlehla ukuze abheke u-Steve Jobs eqhudelana no-Tim Cook esihlalweni se-CEO, kuzoba sobala ukuthi izicathulo zikaSteve Jobs (Grey New Balance!) zingenye yezinzima kakhulu ezake zaba nzima ukuzigcwalisa. Uma ucabangela ukuthi Imisebenzi yathuthukisa ukubulawa kwesigaba ngemva komkhiqizo wokubulala izigaba, kukwenza uzibuze ukuthi naphezu kwekhono lika-Cook 'lokugcina' lokho okwakuyifa leMisebenzi, kungenzeka yini ukuthi sekuyisikhathi sokubeka wonke amamabula enkampani yakho kubhasikidi owodwa onikelwe ukuthuthukisa esinye isigaba. -ukubulala umkhiqizo-ngaphansi komuntu onalowo mbono?
Ngokombiko weForbes, umuntu oyedwa ongagcwalisa lezo zicathulo nguzakwethu wokwakha umkhiqizo obulala isigaba sika-Sir Jony Ive–Jobs ebugebengwini:
"Akukacaci ukuthi u-Ive unawo yini amakhono okuphatha i-Apple, kodwa inzuzo yokuncintisana yenkampani ibilokhu ingumklamo - uchungechunge lokuhlinzeka ludlala indima ebalulekile, kodwa yesibili."
- Forbes
Ngenkathi ukuqamba okusha kuvame ukukhuthaza impumelelo yanoma iyiphi inkampani yezobuchwepheshe, kuzoba ngaziphi izindleko emnyangweni wokuklama wakwa-Apple uma u-Ive evele egqoke izigqoko eziningi? Usevele wathatha imisebenzi emibili—i-VP yakhe ekhona ye-industrial design kanye nengxenye ye-interface esanda kufakwa, okungangabazeki ukuthi ingesinye isilo esingasingathwa—ngakho-ke ingabe ukwengeza omunye umsebenzi kuzobiza kakhulu emnyangweni wokuklama?
Cishe cha:
I-Nike ka-Mark Parker : Ithuthukiswe yi-Innovation
Isibonelo esisodwa sokuthi lesi sakhiwo sisebenze kanjani i-Nike kanye ne-CEO yabo ephenduke umklami uMark Parker. UMark wayengomunye wabasebenzi bokuqala bakwa-Nike (kungaphikiswana ngokuthi u-Ive wayengomunye wabantu bokuqala enkampanini ye-Apple-ethatha indawo yesibili kaJobs enkampanini) futhi waba nesandla kumaphrojekthi amaningi njengoba inkampani ikhula-egcina izinyawo zakhe zimanzi. kuyo yonke iminyango ngesikhathi uPhil Knight eyi-CEO.
Phakathi nalesi sikhathi, u-Mark wayehileleke kweminye yemiklamo ye-Nike egqamile futhi emisha eyaphuma endlunkulu yayo yase-Beaverton, e-Oregon. Mhlawumbe okukhumbuleka kakhulu umklamo kaParker womqondo we-Nike Air. I-Nike Air ingesinye sezici eziqashelwa kakhulu kunoma yisiphi isicathulo se-Nike….futhi yaba umkhiqizo obulala isigaba ngokwaso.
Ingabe lokhu okuhlangenwe nakho kokuthuthukisa imikhiqizo ebulalayo kwasiza uParker esikhundleni sokuhola inkampani futhi ingabe udele umnyango wokuklama kwa-Nike? Ngokusho kwamabhulogi okuklama nesitayela, isiko losaziwayo, nemibiko yaminyaka yonke yabatshalizimali…yenze kahle inkampani kuphela. Ngokuma phezulu kwesihlalo sobukhosi njengomklami wangaphambili onobuchopho bomklami bokuxazulula izinkinga kanye neso ukuze uthole imininingwane, uParker uyakwazi ukushayela i-Nike nge-design-first ethos, kungakhathaliseki ukuthi ukubhoboza ubuchopho kwesokunxele noma yimuphi umsebenzi kuseduze kangakanani. …umqondo olula emhlabeni wokuguga futhi oyinkimbinkimbi kakhulu, obulala ukusungula izinto ezintsha ezikhona.
Ucabangani? Ingabe kusesekuseni kakhulu noma kuningi kakhulu ukuphusha u-Ive esihlalweni se-CEO? Ingabe uCook wenza umsebenzi omuhle? Bazobhekana kanjani nokuthuthukisa kanye nokuphusha omunye umkhiqizo obulala isigaba?
