Inkundla yezokuxhumana iyinkundla enamandla yokwakha ukuqwashisa ngomkhiqizo kumabhizinisi amancane agxile emphakathini nasezithamelini ngazinye. Ngokungenakubalwa okulethwa ekuqhubekiseni ibhizinisi phambili, izinkundla zokuxhumana zebhizinisi kubonakala kunenzuzo ngempela. Namuhla, abantu bachitha isikhathi esiningi kumafoni abo nasezinkundleni zokuxhumana ezifana ne-Facebook, Instagram, LinkedIn, njll. Ngenxa yalokho, abasebenzisi bavame ukuxhumana namabhizinisi abawathandayo, futhi amathemba asevele ekhona alindele ukuzwa kubo.
Inkundla yezokuxhumana iyinkundla enhle yokukhiqiza abangaba umkhondo. Ungadala lokho okungeza inani esithunzini sakho futhi uhehe izethameli ngesikhathi esisodwa. Uma abasebenzisi bachofoza okunikezwayo, basuke befuna okuthile okufanayo futhi bangase bakhethe ibhizinisi lakho ukuze bathole izibuyekezo.
Kungani Ibhizinisi Lakho Lidinga Isu Lezokuxhumana?
Inkundla yezokuxhumana kulula ukuyisebenzisa ithuluzi lamabhizinisi ukuze akwazi ukuxhumana nabantu ngqo. Nokho, ukukhululeka akusho ukuthi ungangena bese uqala ukuthumela. Udinga ukusetha uhlelo olufanele lokukhangisa kwebhizinisi lebhizinisi lezokuxhumana. Esinye isiqalo esihle ngukuthi dala iwebhusayithi yobulungu, njengoba ikunikeza ithuba lokukhulisa ibhizinisi lakho ngokuvumela abantu ukuthi babhalise njengamalungu futhi bakhokhele ukufinyelela okukhethekile kokuqukethwe kuwebhusayithi yakho. Iphinde ikuvumela ukuthi uhlukanise izethameli zakho ngokwezinto ezizithandayo nezithandwayo ukuze ukwazi ukufinyelela kuzo ngempumelelo kakhudlwana futhi wakhe ubudlelwano. Izwe lebhizinisi ezinkundleni zokuxhumana lincane futhi lixhumanisa izithameli eziqondiwe nalo. Ukuthuthukisa inkundla yezokuxhumana kuyingxenye ebalulekile yokukhangisa kwangaphakathi. Ukudala okuqukethwe okubalulekile futhi uthole labo bantu abanentshisekelo kumkhiqizo wakho kuyisici esikhulu. Qiniseka ukuthi wabelana ngedatha efanele nabantu abalungile. Ngamunye we izinkundla zokukhangisa amabhizinisi amancane idumile ngendlela yayo ethile esetshenziswa umthengi.
Kulesi sihloko, sizokuhambisa ngenkundla ngayinye i-Facebook, Twitter, LinkedIn, Instagram, YouTube, nokuningi ukuze uhlukanise yonke into. Ake siqale!
#1 Facebook marketing
I-Facebook ingenye yezinkundla zokuxhumana ezisetshenziswa kakhulu namuhla, enabasebenzisi abaningi abayizigidi eziyizinkulungwane eziyi-1 nsuku zonke. Ngakho-ke, uma uthola izethameli zakho ozihlosile ndawana thize, kungenzeka zibe ku-Facebook. Inkundla yenze kwaba lula ukwakha izethameli eziqondiwe zezikhangiso ezikhokhelwayo nokuzibandakanya ngokuthunyelwe okuphilayo.
Okudingayo ukuposa
Inkundla yezingxoxo enobulungiswa iyindawo ekahle lapho abantu bebheka khona izibuyekezo zakamuva. Bafuna ukubona ukuthengisa nokukhushulwa, ukwazi ngemikhiqizo emisha, futhi bathole ulwazi mayelana nemicimbi. Yabelana ngezinhlobo ezahlukene zokuqukethwe ezithinta izethameli. Uma usunqume uhlobo olulungile lokuqukethwe, buyekeza izethameli futhi uqhubeke nokwabelana ngaleyo ndlela. Qalisa ngemibono yokubhala ye-Facebook enobuhlakani, esebenzayo, nehehayo.
Amathiphu okuthuthukisa ukuzibandakanya
I-Facebook ayinamkhawulo ekuthumeleni, kodwa lokhu akusho ukuthi kufanele ulawule okuphakelayo komlandeli wakho; lokhu kuyiphutha lokumaketha kwezokuxhumana okufanele ukugweme. Inkundla yezokuxhumana yokuthunyelwa kwebhizinisi idinga ukuzibandakanya kokuthunyelwe okulinganiselwe. Uma uthumela kakhulu, usengozini yokuthi abalandeli bangathandi i-akhawunti yakho yebhizinisi. Futhi ukuthumela okuncane kakhulu futhi kuyingozi yamamethrikhi okuzibandakanya. Hlaziya ukuthi kungakanani okuqukethwe okufanele ukuphromothe bese ukuthumele ngokufanele. Khona-ke, ngisho nabantu abangahleliwe abaskrola ku-Facebook uzobabona baqiniseke ukuthi bahlinzeka ngenani ngokungaguquki.
#2 Ukumaketha kwe-Twitter
Inkundla yezokuxhumana exoxa kakhulu esetshenziselwa ukukhangisa kwamabhizinisi amancane yi-Twitter. Lokhu kungenxa yokuthi inenethiwekhi enkulu yemikhiqizo kanye nabantu abasebenzisanayo ngesivinini esisheshayo. Ngokocwaningo, ama-tweets ayizigidi ezingama-500 athunyelwa nsuku zonke. Ngakho-ke, incike ezinkundleni zokuxhumana eziteshini zebhizinisi nganoma yiziphi izindaba.
Okudingayo ukuposa
Isizinda sabasebenzisi bamazwe ngamazwe esibanzi sinikeza abantu inkululeko eyengeziwe kulokho abakuthumelayo. Isibonelo, i-Twitter ikhulise isibalo sabalingiswa kusuka ku-140 kuya ku-280 ukuze abantu bakwazi ukuveza okwengeziwe. Ngaphezu kwalokho, amaphrofayili amaningi ebhizinisi athumela i-tweetha yokuqukethwe okufana nemiqhudelwano eku-inthanethi, ukukhushulwa kwemikhiqizo, imininingwane yedatha, ukukhishwa okusha, nokunye okuningi!
Amathiphu okuthuthukisa ukuzibandakanya
Yebo, ama-tweets angu-5,787 athunyelwa njalo ngomzuzwana ku-Twitter. Yingakho kulula ukuduka esixukwini. Ukuthumela okuningi ngosuku kuzokusiza ukuthi uthole ithuba lokubonwa abalandeli bakho futhi uhlanganyele nabo. Qiniseka ukuthi unikeza inani nekhwalithi, kodwa isikhathi eside lokhu kube ukudlala kancane. Lena akuyona inkundla egxile kwezamabhizinisi njenge-LinkedIn. Ngakho vele uyigcine ilula futhi ikhanya!
#3 Ukumaketha kwe-Instagram
I-Instagram isungulwe muva nje uma iqhathaniswa nezinye izinkundla zokuxhumana. Yinkundla esetshenziswa kakhulu enabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-500. Inikeza amafomethi okuthumela ahlukene, izindaba, nokuthunyelwe okuhlala njalo. Uhlobo lokuqukethwe owabelana ngalo luncike ekutheni ukhetha yiphi indlela. Njengoba kunezinketho eziningi ezitholakalayo, unokuvumelana nezimo ukuze ulungise ubukhona bakho futhi ugxile emigomeni oyibekile. Ukuthumela ku-Instagram kumayelana nokungaguquguquki. Inini i Isikhathi sokuthumela esiphezulu se-Instagram? Uma uqala ukuthumela izikhathi ezimbalwa bese uyayeka, ungalahlekelwa abalandeli. Konke kumayelana nendlela imboni yakho ebukeka ngayo. Thola okukusebenzelayo futhi unamathele kulokho ngokuqinile.
Okudingayo ukuposa
I-Instagram ixhumene ne-Facebook. Ngakho-ke ungathumela nemikhankaso yezikhangiso kusuka ku-akhawunti yakho ye-Instagram yebhizinisi bese uyixhumanisa ne-Facebook. Awudingi enye inkundla ukuyimisa. Izithombe, izithombe, noma amavidiyo amafushane ahlanganisa kakhulu umkhiqizo wakho ku-Instagram. Inani lomkhiqizo wakho kanye nobuntu bakho ku-inthanethi bubonisa ubuchwepheshe bakho. Ezinye izinto zokuphromotha ezinamagama-ncazo akhangayo zingadlulisa umlayezo wakho ngempumelelo enkulu.
Amathiphu okuthuthukisa ukuzibandakanya
Izindaba ziyindlela nje yokuthumela ulwazi; baphila amahora angama-24! Shayela ukuzibandakanya ezindabeni ngemikhankaso, buza inhlolovo, maka abantu, izindawo, noma imibuzo evulekile yabalandeli bakho. Futhi, namathisela umculo othile noma okuqukethwe ngemuva kwesigcawu ukuze wenze isimemezelo sibe nomdlandla kakhulu. Lawa masu ezinkundla zokuxhumana ebhizinisi kufanele abe kaningi ngoba le nkundla ibukeka kakhulu. Ngakho-ke, udinga ukukhombisa ezinye izithombe zekhwalithi ephezulu zomkhiqizo nokuqukethwe okufanele okuhambisana nevelu yomkhiqizo wakho futhi kudonsele amakhasimende kuwe!
#4 I-YouTube Marketing
Kuze kube manje, sikhulume ngezinkundla zenethiwekhi ezisetshenziswa kakhulu, izinkundla zokuxhumana, kanye nezinkundla ezisekelwe ezithombeni. Ngakho manje sekuyisikhathi sokubheka izinkundla zevidiyo ezifana ne-YouTube. I-YouTube iyindathane yokukhangisa kwamabhizinisi amancane enabasebenzisi abasebenzayo abayizigidi eziyizinkulungwane eziyi-1.9. Lena inkundla yokusesha yesibili ehwetshwa kakhulu futhi eyesibili ngobukhulu ngemuva kwe-Google. Ukudala okuqukethwe kwevidiyo kukhulisa ukwethembeka nokuzibandakanya kwebhizinisi lakho. Lungiselela amavidiyo akho e-YouTube ukuze abe phezulu ukuze abonakale kubasebenzisi abafuna okuqukethwe kwakho.
Okudingayo ukuposa
Lapha ungakha imikhankaso yokukhangisa yamabhizinisi amancane akhokhelwayo ngokuqondile kuzikhangiso ze-Google ngezinketho zokukhomba zenethiwekhi enkulu yosesho. Izithameli zakho zifuna okuqukethwe okujabulisayo, futhi abasebenzisi be-YouTube banamathuba angu-3 okubukela ividiyo ye-YouTube mayelana nebhizinisi. Futhi, ukusebenzisa kabusha okuqukethwe okukhona kuyindlela enhle yokwenza kahle.
Amathiphu okuthuthukisa ukuzibandakanya
Ungakwazi ukukhiqiza ngokuqhubekayo njengoba ufuna, kodwa ungayeki izinga. Lungiselela amavidiyo akho e-SEO; sebenzisa izihloko ezihehayo namagama angukhiye. Ukusebenzisa ama-CTA kuzoletha ithrafikhi yakho ye-YouTube kuwebhusayithi yakho.
Landelela Imigomo Yakho Yokumaketha Kwemidiya Yomphakathi
Ushayele ingxenye enzima kakhulu, wenze kahle kakhulu! Manje njengoba usufike ekugcineni zama lawa maqhinga futhi usitshele ukuthi yimaphi akusebenzele kangcono. Kodwa ungakhohlwa ukuqapha izibalo zakho ukuze ubone ukuthi bangaki abantu obafinyelelayo futhi uhlanganyele nokuqukethwe kwakho. Ekugcineni, thatha isikhathi sokuthuthukisa izinhloso ze-SMART bese ukhetha inkundla yezokuxhumana yebhizinisi ngobuhlakani!
Umbhali Bio
UJoe Martin ungumnikeli wesikhathi eside embonini yezobuchwepheshe njengomholi kwa-Adobe, i-CMO ye-CloudApp, ne-SVP ku-Scorpion. Ngokuwohloka kwebhizinisi lakhe nokumaketha kusuka e-Utah naseStanford kanye nomsebenzi wakhe kwezobuchwepheshe uletha ibhalansi eyingqayizivele yesu nokwenza ukuze asize amabhizinisi amakhulu namancane akhule.