Esikhathini lapho amakhasimende ayelindele ukuthi amabhrendi azazi mathupha, ukufunda Ukuphathwa Kobudlelwane Bekhasimende (CRM) sekubalulekile. Ukuthi usanda kuqeda i-a Isifundo se-CRM noma usathola Yini i-CRM, ukuqonda amandla ayo kungawaphakamisa kakhulu amasu akho okuthengisa. I-CRM akuyona nje isofthiwe—iwumgogodla wokwenza kube ngokwakho, okuvumela abakhangisi ukuthi benze imilayezo ehambisanayo ethinta kakhulu ikhasimende ngalinye. Lokhu kuxhumana kuguqula imikhankaso evamile ibe okuhlangenwe nakho okukhumbulekayo, kwakha ukwethembeka kwamakhasimende okuhlala njalo. Ngakho-ke, yiziphi ezinye zezindlela zokudala kakhulu abathengisi abasebenzisa i-CRM ukuze benze imikhankaso yomuntu siqu? Ake sihlole.
Indlela Abathengisi Abasebenzisa Ngayo I-CRM Yemikhankaso Eqondene Nakho
Ngezansi kunezindlela ezintsha abathengisi abasebenzisa ngazo i-CRM ukuze bakhe imikhankaso yokumaketha yomuntu siqu nephumelelayo:
Ukwenza kube ngokwakho okuqagelayo
Sezadlula izinsuku zama-imeyili ajwayelekile agcwala amabhokisi okungenayo ekhasimende. Abakhangisi manje basebenzisa idatha ye-CRM ukuze babikezele ukuziphatha kwamakhasimende, banikeze izixazululo ngaphambi kokuba amakhasimende abone ukuthi bayazidinga. Ngokulandela ukusebenzelana okudlule, ukuthenga, nomlando wokuphequlula, i-CRM inika amandla abakhangisi ukuthi balindele izidingo zesikhathi esizayo, benze imikhankaso ezizwa ingokomuntu siqu.
Isibonelo, uma imininingwane yakho ye-CRM ibonisa ukuthi ikhasimende livame ukuthenga imikhiqizo yokufaneleka, ungakwazi ukubikezela intshisekelo yalo kumakilasi amasha okufaneleka noma imikhiqizo, ulethe izincomo ezifika ngesikhathi ezizwakalayo. Lokhu kuthuthukisa injabulo yomthengi futhi kukhuphule amathuba okuthenga okuphindayo. Isu elisebenzayo lithuthukisa umuzwa wokubaluleka nokuqonda kwamakhasimende, liqinise ubudlelwano bawo nebhizinisi.
Ukudalwa Kokuqukethwe Okuqondiswe Kuphezulu
Amasistimu e-CRM awagcini nje ngokugcina ulwazi—axoxa izindaba. Abakhangisi bangena kulezi zindaba ngokuhlukanisa izethameli zabo zibe amaqembu aqondile, okubavumela ukuthi benze okuqukethwe okukhuluma ngempela nezithakazelo ezihlukile zesegimenti ngayinye.
Cabanga nje ukuthumela ibhuku leresiphi ye-vegan kumakhasimende asanda kuthenga imikhiqizo yezitshalo. Ukuhlukaniswa kwe-CRM kuvumela abakhangisi ukuthi banikeze okuqukethwe okuhlobene kakhulu, okuthuthukisa kakhulu amazinga okuzibandakanya. Leli zinga lokwenza kube ngokwakho likhuthaza umuzwa wokukhethekile nokuxhumana, okwenza amakhasimende abe maningi amathuba okuthi azibandakanye nomkhiqizo. Uma okuqukethwe kuhambisana nokuthandwa yiklayenti, kubangela amazinga okuguqulwa aphakeme kanye nokwethembeka kwebhrendi okuthuthukisiwe.
Ukulalela Komphakathi kanye Nokuhlanganiswa kwe-CRM
Ukuhlanganisa i-CRM nezinkundla zokuxhumana kuguqule ukumaketha komuntu siqu. Le nhlanganisela inika amandla abakhangisi ukuthi balandelele ukusebenzelana komphakathi kanye nemizwa, inikeze imininingwane ejulile ngezinto ezithakaselwayo nezithandwa ngamakhasimende.
Isibonelo, uma ikhasimende lizwakalisa ukujabula ngokuphila okuzinzile ezinkundleni zokuxhumana, i-CRM ingasiza abakhangisi balethe imikhankaso ehambisana nemikhiqizo eco-friendly. Ngokuvumelanisa ukuxhumana kokumaketha namanani wabathengi, amafemu angase akhe ukuxhumana okujulile ngokomzwelo. Ukubandakanya amakhasimende ngesikhathi sangempela ngokusebenzisa inkundla yezokuxhumana futhi kusiza ukwakha ukwethembana nokwethembeka, okwandisa ukumela umkhiqizo.
Imikhankaso Esebenzisanayo Iqhutshwa I-CRM Insights
Ukumaketha okusebenzisanayo kuyenyuka, futhi idatha ye-CRM ikwenza kube nomthelela nakakhulu. Imibuzo, izinhlolovo, noma izinhlolovo ezenziwe ngokwezifiso ezaziswa ulwazi lwe-CRM kusiza abakhangisi ekubandakanyeni abathengi ngokukhuthele, ukuguqula izethameli ezingenzi lutho zibe ababambiqhaza abakhuthele.
Amabhrendi asebenzisa ngempumelelo imininingwane ye-CRM emikhankasweni yokusebenzisana abona ukuzibandakanya okukhulisiwe. Amakhasimende azizwa ebalulekile njengoba izintandokazi zawo zilolonga ngokuqondile ukuxhumana okuzayo. Imikhankaso esebenzisanayo inikeza abakhangisi idatha ebalulekile yesikhathi sangempela, esiza ekuthuthukisweni kwamaqhinga esikhathi esizayo. Ukubandakanyeka kwekhasimende ekukhetheni umkhiqizo kuthuthukisa ukwethembeka futhi kukhuthaza ukwabelana ngezinto ezinhle nabanye.
Ukuxhumana Kwemizwa Ngezisusa Zokuziphatha
I-CRM inika amandla abakhangisi ukuthi babone izinto ezivusa imizwa ngokuhlaziya ukuziphatha nokusebenzelana kwangaphambilini. Ngokuqonda izimbangela zomzwelo zamakhasimende abo, abathengisi bangakha imilayezo exhuma kakhulu.
Cabanga nje uthumela imilayezo yomuntu siqu kumakhasimende emaka izehlakalo ezikhethekile noma izimpumelelo, okuthuthukisa kakhulu ukuhlobana komkhiqizo nokwethembeka. Ngesikhathi esifanele, ukukhulumisana okuqotho kuthuthukisa umuzwa wokubaluleka wamakhasimende ngaphezu nje kokuthengiselana, kuqinisa ukuxhumana okungokomzwelo nebhizinisi. Izinkampani zingahlakulela ubudlelwano obuqhutshwa umphakathi nezithameli zabo ngokuvuma izikhathi ezibalulekile.
Ukwenza kube ngokwakho okusekelwe endaweni
I-CRM iphinde inike amandla abakhangisi ukuthi balethe imikhankaso eqondiswe ngokwendawo. Abakhangisi basebenzisa idatha yendawo ukuze banikeze iziphakamiso ezihambisanayo ngokusekelwe ezindaweni zokuhlala amaklayenti, imikhuba yokuthenga, noma amaphethini okuhamba.
Cabangela uchungechunge lwekhefi oluthumela okunikezwayo okukhangayo okwenziwe ngendlela oyifisayo kumakhasimende endawo phakathi nesidlo sasemini, okwandisa kokubili ukuhlobana kanye nezilinganiso zokuphendula. Ukwenza kube ngokwakho okusekelwe endaweni kuvumela izinhlangano ukuthi zisebenzise amathrendi endawo nezintandokazi, zithuthukise ulwazi lwasendaweni lwabathengi. Ukumaketha okuhambisana nokuqukethwe kuthuthukisa ukusebenzelana kwabathengi, kukhulisa ukugcinwa komkhiqizo nokuthuthukisa ithrafikhi yonyawo. Ukwengeza, imikhankaso esekwe endaweni ivumela amabhizinisi ukuthi athuthukise izinsiza ngokukhomba amaphromoshini ezindaweni ezinokusebenzelana kwamakhasimende okuphezulu kakhulu.
Uhambo Lwekhasimende Olunamandla
Uhambo lwanamuhla lwamakhasimende lunamandla futhi luhlukile. Amasistimu e-CRM avumela abakhangisi ukuthi baguqule imikhankaso yabo ngesikhathi sangempela ngokusekelwe ekusebenzelaneni kwamakhasimende, iqinisekisa ukuthi indawo yokuthinta ngayinye izizwa iqondene nawe futhi ifanelekile.
Isibonelo, uma ikhasimende lishiya inqola yalo yokuthenga, i-CRM ingaqalisa izikhumbuzi eziqondene nawe, ngokuvamile eziphelezelwa izinhlinzeko ezikhethekile, zilikhuthaze ukuthi libuye futhi liqedele ukuthenga kwalo. Lokhu kusebenzisana okuzenzakalelayo kodwa okwenziwe ngendlela oyifisayo kusiza izinkampani ekubuyiseni imali elahlekile kuyilapho kuqinisa ukwethenjwa kwamakhasimende. Okuhlangenwe nakho okuhlanganisiwe, okuvumelana nezimo kukhuthaza ukwethembeka komkhiqizo okuthuthukisiwe kanye nenani lempilo yonke yekhasimende elikhuphukayo. Njengoba amakhasimende ehamba phakathi kwamashaneli ahlukene, i-CRM iqinisekisa ukuthi athola ukuzizwisa okuhambisanayo nokungaphazamiseki, okwenza ukusebenzisana nomkhiqizo kujabulise futhi kusebenze kakhudlwana.
Isiphetho
Abathengisi baya ngokuya besebenzisa amasu okudala e-CRM ukuze bakhe imikhankaso yomuntu siqu, enomthelela ethinta kakhulu amakhasimende. Uma ufuna ukujulisa ukuqonda kwakho, ukubhalisa esifundweni se-CRM esinikezwa i-The Knowledge Academy kungakunika amandla okusebenzisa lawa maqhinga ngempumelelo futhi kuguqule indlela yakho yokumaketha.
