Yasungulwa ngo-1994 njengesitolo esiku-inthanethi esisebenza ngokuthengisa izimpahla zabathengi, namuhla, i-Amazon ingenye yezinkampani ezinkulu emhlabeni ezihlinzeka ngokuthengisa okudayisa nge-inthanethi kwemikhiqizo yabathengi kanye nezinsizakalo zewebhu.
Le nkampani inabasebenzisi abasebenzayo abangaphezu kwezigidi ezingama-400 emhlabeni jikelele futhi ingumdlali ohamba phambili kwezentengiselwano ze-e. Imodeli yayo yebhizinisi izungeza ukuthengisa okuku-inthanethi, lapho amakhasimende engathenga khona izimpahla ngewebhusayithi ye-Amazon noma uhlelo lokusebenza lweselula. Le nkampani futhi ihlinzeka ngezinsizakalo zokubhaliselwa kanye nezinsizakalo zokulethwa kwekhaya - i-Amazon Prime ne-Amazon Music.
Isici esibalulekile se-Amazon wuhlelo lwayo lokuphatha lokusungula olusebenzayo, oluvumela inkampani ukuthi iphendule ngokushesha ezinguqukweni ezifunwayo futhi iqinisekise ukulethwa okusheshayo kumakhasimende. Ngaphezu kwalokho, lesi sikhondlakhondla sitshala imali ocwaningweni nasekuthuthukisweni kobuchwepheshe obusha ukuze sihlale siphezulu emakethe futhi sinikeze amakhasimende imikhiqizo esezingeni eliphezulu.
Le ndlela eyingqayizivele isiza ibhalansi ye-Amazon phakathi kwabahlinzeki abakhulu kanye nosomabhizinisi abancane abathengisa izimpahla zabo endaweni yesikhulumi. Ngenxa yalokhu, ukuzethemba kwabatshalizimali kuyaqhubeka kukhula, futhi imali yemakethe edlula ama- $ 1 trillion iyakufakazela lokho.
Ngo-2018, i-Amazon yathola i-Whole Foods, yandisa ububanzi bomkhiqizo wayo ukuze ifake imikhiqizo emisha kanye ne-organic. Ngo-2020, inkampani iphinde yathenga iTwitch futhi yathuthukisa ubukhona bayo emakethe yezinsizakalo zokusakaza njengomkhiqizo omusha wokuqukethwe obizwa nge-Amazon Originals.
Ngaphandle kwalokho, izinkampani ezimbili ezinkulu zobuchwepheshe emhlabeni, i-Google kanye ne-Amazon, zizotshala imali eyizigidi eziyizinkulungwane ezingama-25 zamaRandi ukuze zimemezele inhloso yazo yokukhulisa kakhulu ukutshalwa kwezimali emakethe yasekhaya yaseNdiya. I-Google izibophezele ekutshaleni imali eyizigidi eziyizinkulungwane ezingu-10 esikhwameni sedijithali sase-India, kuyilapho i-Amazon yamemezela ukutshalwa kwayo kwekusasa kwezigidigidi ezingu-15 zamaRandi (okuthatha isamba sokutshalwa kwayo ku-$ 26 billion).
Ikhuluma ngezindaba ezingaphambili, i-US Federal Trade Commission (FTC) ivule icala ngokumelene ne-Amazon. Ngokusho kwe-FTC, inkampani iphoqe ngamabomu amakhasimende ukuthi abhalisele insizakalo yayo ekhokhelwayo ekhokhelwayo ngemali yonyaka engu-$139. Lokhu okubhaliselwe kunikeza ukufinyelela ekulethweni kwezwi, ukusakaza ividiyo, kanye nelabhulali yezingoma eziyizigidi eziyi-100. Ngenkathi izinketho eziningi zokubhalisa eziyinhloko zethulwe ekhasini lokuqedela ukuthenga, inqubo yokuphuma kusevisi idinga ukucaciswa. Ngenxa yalokho, abasebenzisi badinga usizo ukuze baqonde ukuthi babevumelana nokubhaliselwe ngezinkokhelo eziphindelelayo.
Icala liphinde lithi i-Amazon ikwenze kwaba nzima ukuzikhipha ohlwini, okudinga izinyathelo ezingadingekile. Ngaphezu kwalokho, inkampani ibhoboze amakhasimende ngezipesheli emzamweni wokubenza bacabange kabusha isinqumo sabo. I-FTC ithi i-Amazon ibinezindlela zokushintsha amakhasi ukuze iqinisekise ukuqonda komsebenzisi kodwa yehlulekile ukwenza lokho.
Inani lenhlawulo elingase lidalulwe. Kodwa-ke, ngoDisemba 2022, i-Epic Games yakhokha amaRandi ayizigidi ezingama-520 ecaleni elifanayo.
Kuyathakazelisa nokho, ngemuva kwalezi zindaba, Intengo yesitoko sama-Amazon yakhuphuka. Kungenzeka kakhulu ukuthi inani eliphakeme langaphambilini lika-$145 lizodlulwa ekuhwebeni okuzayo. Futhi mhlawumbe izofinyelela ku-$170. Noma kunjalo, kusengaphambi kwesikhathi ukusho lokhu ngokuqiniseka okuphelele. Into eyodwa iyabonakala: amanani awabonisi izimpawu zokwehla.
Inselelo enkulu ye-Amazon ukuncintisana nezinye izinkampani ezifana ne-Walmart (NYSE: WMT) ne-eBay (NASDAQ: EBAY). Lokhu kuqhudelana kudinga ukwenziwa ngcono njalo kwemikhiqizo namasevisi e-Amazon ukuze igcine isikhundla sayo njengomholi wemakethe. Phela, ukuncintisana okunempilo kubhebhezela emisha.
Enye inkinga yizindleko eziphezulu zokulethwa kwezimpahla. I-Amazon yabela izinsiza ezibalulekile emikhiqizweni yokuthumela emhlabeni wonke, okungaholela emananini aphezulu kubathengi. Amahemuhemu aphakamisa ukuthi inkampani ihlela ukusungula uphiko lwezokuthutha oluhlukile ukuze luqhudelane nezinye izinsiza zokulethwa kwezidingo.
Ngaphezu kwalokho, i-Amazon ibhekene nokushoda kwabasebenzi abaqeqeshiwe. Inkampani idinga abasebenzi abaningi ukuze isekele ukusebenza kwayo. Ibilokhu ifaka amarobhothi ezinqolobaneni zayo ukuze kuqondiswe izinqubo nokunciphisa izindleko zokukhiqiza.
Okokugcina, i-Amazon idinga ukuthuthukisa ukuphepha kwedatha. Ngeshwa, inkampani ibe manqikanqika ukudalula inani eliqondile lamakhasimende athintwa ukwephulwa kwezokuphepha izigebengu ezizisebenzisile izikhathi eziningi ukweba ulwazi oluyimfihlo lwamaklayenti kakade.
Emhlabeni wokuhweba, kubalulekile ukukhumbula ukubaluleka kokwenza ucwaningo olunzulu ngaphambi kokwenza noma yiziphi izinqumo zokuhweba. Nakuba kunamathuluzi ahlukahlukene okuhweba atholakalayo, njengekhalenda yezomnotho noma isihlungi sesitoko. Ngokusebenzisa lezi zinsiza kanye nolwazi lwakho, ungathuthukisa ukuhlaziya imakethe yakho futhi wenze izinqumo zokuhweba ezinolwazi oluhle.
