Ngelixa inkosi yokuthengisa inokwenza abantu banqwenele into abangayidingiyo okanye ngakumbi ufuna, Inyaniso kukuba oku kusoloko kungaqinisekanga kwaye kuyabiza. Endaweni yoko, into oyifunayo yimveliso abasele beyifuna. Into ethi, nokuba abayiqondi, isombulula ingxaki ethile, inomlinganiselo ohloniphekileyo obonwa njengemali-kwixabiso, kwaye ibonakala ipholile phezulu.
Ngoku, oku akuthethi ukuba kufuneka ube ngumfundi wengqondo kwaye uzalisekise wonke umnqweno; zama nje ukufumanisa into abayifunayo kwishishini kwishishini lakho kwaye uhambise into ekufutshane kula mava kangangoko kunokwenzeka.
Nazi iingcebiso ezimbalwa zokukunceda wenze imveliso efunwa ngabathengi bakho.
1. Ziziphi ezona zinto ziphambili ngokubaluleka kwabathengi?
Uvavanyo lokuqala ekufuneka ulwenzile ukujonga ukuba imveliso yakho yimveliso abathengi abakholelwa ukuba bayifanele kukujonga umgangatho kunye nexabiso lemveliso. Ezi zimbini zezona zinto zibalulekileyo, kwaye kunye, zenza umlinganiselo weendleko ukuya kwixabiso.
Ngoku, masicace kakhulu - ngumsebenzi wokuthengisa kwakho ukucacisa kunye nokucenga abaphulaphuli bakho ukuba imveliso yakho iyixabisa ngokwenene into oyibizayo. Ngoba? Ewe, kuba ngokwenene ngumdlalo wokuqonda.
Umthengi oqhelekileyo akayiyo injineli okanye nokuba ngumsebenzisi onamava wemveliso. Abanalo nofifi lokuba kubiza malini ukuphuhlisa nokuvelisa ngobuninzi imveliso okanye kubiza malini ukugcina iiseva zakho zisebenza. Ngapha koko, asingomsebenzi wabo ukukhathalela ezi zinto. Akufanele ube kulo mgca womsebenzi ukuba awukwazi ukubeka ixabiso elifanelekileyo kwaye wenze inzuzo.
Iindleko ngumba ozimeleyo ngokunjalo. Nokuba imveliso yodidi ixabisa imali, abanye abantu abanakukwazi ukuyifikelela. Ke, kuya kufuneka uqiniseke ukuba uyaluqonda uphawu lwakho kwaye ukhethe nokuba yibhajethi okanye indlela yobumnandi kwasekuqaleni. Oku kuya kukunceda kakhulu ukulawula isicwangciso sakho samaxabiso.
Abantu bakwakhathalele izinto ezifana nodumo lwebrendi yakho, uphononongo lwabathengi kunye neereyithingi, iimpawu, ukusebenza, kunye nokuba kulula kangakanani ukusebenzisa imveliso.
Sele sikuthethile oku kabini, kodwa siza kuyenza kwakhona - zonke ezi mpawu ekugqibeleni zilinganiswe ngexabiso lemveliso.
2. Qokelela kwaye udibanise idatha yomsebenzisi
Ukuba sele unabathengi abathile (umzekelo, uguqulelo lwemveliso enokusetyenziswa kwangoko, okanye nantoni na eyenye ecaleni kwaloo migca), kufuneka uqale ukuthatha ingxelo yabo nzulu. Okokuqala, kufuneka usete zonke izixhobo eziza kukunceda umamele abaphulaphuli bakho, uqokelele le datha, kwaye uyihlalutye ukuze ufumane ukuqonda.
Eyona ndlela ilula yokulungelelanisa le nkqubo kukufumana uluhlu lwezona apps zingcono zeCRM kwaye ukhethe enye. Ngale ndlela, awuyi kuqokelela yonke le datha yomthengi efanelekileyo; Uyakuba nayo kwindawo esembindini kwaye ifumaneke xa ifunwa. Ngaphezu koko, ezi ziqonga zeCRM zinokudityaniswa nezinye izixhobo zokuhlalutya kunye nee-ERP, eziphucula amandla akho okufumana ulwazi oluxabisekileyo.
Usenokuthatha indlela ethe ngqo kulo mba. Kutheni ungabaceli ukuba benze uphando apho ubabuza imibuzo ethe ngqo malunga neempawu kunye nendlela abazikala ngayo (kwintsebenzo kunye nokubaluleka)? Unako kwakhona ukushiya icandelo elivulekileyo apho banokuvakalisa ngomlomo oko bakucingayo malunga nemiba ethile yemveliso yakho. Qiniseka nje ukuba uthe ngqo kwaye uchanekile ngemibuzo yakho (awufuni ukuba banzi kakhulu kwiingcaciso zabo).
Enye into ekufuneka uyenzile kukumamela kwimidiya yoluntu. Into abayithethayo ngophawu lwakho xa becinga ukuba awumameli ihlala inokuqonda kuneziphumo zovavanyo oluthe ngqo. Nangona kunjalo, akukho mfuneko yokukhetha phakathi kwezi ndlela zimbini, kwaye kufuneka usebenzise zombini.
3. Ukulawula uhambo lwabathengi
Ukwaneliseka komthengi ngemveliso ngamanye amaxesha kuchatshazelwa ngaphezu komgangatho wemveliso. Ngamanye amaxesha, badibanisa amava onke. Okukhona bezabalaza nenkqubo yakho yoku-odola engasebenziyo kunye nenkonzo yabathengi enzima, kokukhona balindele ngakumbi kwimveliso ukuze "bahlukane."
Ngethamsanqa, ihamba ngenye indlela, ngokunjalo. Ngokuphucula amava ngokubanzi, unokuqinisekisa ukuba baphuhlisa umbono oncomekayo wemveliso, ngokunjalo.
Uhambo loMthengi luqala ixesha elide ngaphambi kokuba bathenge kwaye, ngethemba, alupheli ngoku kuthenga.
Okwangoku, intsebenziswano yokuqala esesikweni phakathi kwebhrendi yakho kunye nabathengi bakho iza ngendlela yotyelelo lwabo kwindawo yakho. Kungenxa yoko le nto i-UI yakho kufuneka ibe njalo ilungiselelwe i-UX ephezulu. Ukukhangela kufuneka kube lula kwaye kube lula, ukusabela kwesakhiwo, kunye nesantya sokulayisha ngokukhawuleza.
Emva koko, kufuneka ubavumele ukuba bathenge ngaphandle kokubhalisa. Esi sesona sizathu sikhulu sokulahlwa kwenqwelo yokuthenga, kwaye ngokubavumela ukuba batsibe eli nyathelo (kodwa bekhuthaza ukubhalisa), uya kukwandisa kancinci ukwaneliseka kwabathengi.
Kukwafanelekile ukukhankanya ukuba ngokwenza uhambo olukhulu lwabathengi, ufumana amathuba amaninzi okuthengisa kunye nokuthengisa.
4. Ukwenziwa kwezinto ezintsha kunye nokuphuculwa
Kumashishini amaninzi (njengamashishini aneemodeli ze-SaaS), abathengi bathenga iimveliso abalindele ukuba ziphuculwe ngokuhamba kwexesha. Nangona kunjalo, awukwazi ukuguqula nje ngokungaqhelekanga iimpawu. Kuya kufuneka ufumanise ukuba abathengi bakho bafuna ntoni kwaye ufumane indlela yokuhambisa loo nto kanye.
Enye yeendlela ezilungileyo zokufikelela koku kukwenza imaphu yendlela. Ngale ndlela, uya kubanika ukuqonda malunga noko kuza kwenzeka. Oku kunokunciphisa ngokuphawulekayo izinga le-churn kuba akukho mntu ufuna ukuyeka kwinyanga ngaphambi kokuba isikhalazo / isikhalazo sakhe sisonjululwe. Enyanisweni, oku kunokudala into engakholelekiyo I-FOMO isebenza egameni lakho.
Amanqaku ophuhlisi kunye nedayari zikhona ukukhumbuza abathengi bakho ukuba iqela lakho liyasebenza naxa bengayiboni. Le yindlela entle yokunceda ukonyusa utyalo-mali lwabantu kwiqela lakho kunye nokwenza abantu abasebenza kwiimveliso zabo. Nangona oku kungaqinisekiswanga, kunokwenzeka ukuba baya kuwuxabisa umsebenzi otyalwe kolu phuculo.
Kwakhona kubalulekile ukuqaphela iintsingiselo ezintsha ngexesha. Njengomntu ongaphakathi kumzi mveliso, kufuneka ibe nguwe obona ezi ndlela zisondelayo phambi kwabathengi bakho. Ukuba ngumamkeli kwangoko yenye yezona zinto zinengeniso onokuthi uzenze.
5. Qwalasela oko kusengqiqweni
Abantu bayathanda ukukhalaza.
Yonke into iyabiza, akukho nto ihlala ilungile ngokwaneleyo, kwaye wonke umntu uyinjineli kunye nomgxeki xa kufikwa kwiimpawu zemveliso.
Ayizizo zonke iimpendulo ezinemveliso, kwaye abanye abantu bathanda ukuncwina (njengomsebenzi wokuzonwabisa).
Ukuba unikwe ithuba, wonke umntu uya kufuna ukuthenga iLamborghini ngedola kunye ne-iPhone ngesenti, kodwa ezi zinto azikho ngqiqweni. Ingxaki ngale mizekelo mibini siyidwelisileyo yeyokuba ngokucacileyo ayiyonyani kangangokuba awunangxaki ukuyifumanisa. Nangona kunjalo, kuthekani ukuba ayicacanga kangako? Kuthekani ukuba iiyantlukwano zincinci?
Ngokomzekelo, awukwazi ukuthengisa imveliso ebiza i-$ 100 ukuvelisa i-$ 100 (awuyi kuba wenza nzuzo); nangona kunjalo, ezinye iindleko (ezifana nokuthengisa) ziyahluka, ngoko ngaba unokuhlala unenzuzo ngelixa uthengisa nge-$ 105?
Kuhlala kukho uphawu olongezelelweyo oluya kuba lukhulu ukuphumeza; nangona kunjalo, kuya kuthatha ixesha elingakanani oku, kuya kubiza malini, kwaye le khowudi eyongezelelweyo okanye ukongeza kuya kuphazamisa enye into?
Ngaba kuyahlawula ngokwenene ukwenza utshintsho olukhulu ukuguqula nje abathengi abambalwa abongezelelweyo? Esi sisigqibo esinokwenziwa ngumlawuli kuphela, kodwa kuphela emva kokuba befunde yonke idatha kwaye baphonononga zonke iimbono.
Thetha neengcali, ulale kuyo, kwaye emva koko wenze umnxeba oqinisekileyo.
Ukudala imveliso engcono sisiphumo sophando olunzulu kunye nohlalutyo
Sukucinga ukuba uyayiqonda into abayifunayo abathengi bakho ngcono kunabo. Ngamanye amaxesha, kufuneka ubabuze ngokuthe ngqo kwaye wenze njengoko besitsho. Nangona kunjalo, akufanele uhlale uthatha ilizwi labo kuyo, nokuba. Izenzo zithetha kakhulu kunamagama, yiyo loo nto uhlalutyo kunye nesigwebo sakho kufuneka sifakwe kule nxaki, ngokunjalo.
