Uyilo yenye yezona zinto zibalulekileyo kuyo nayiphi na imveliso. Inokwenza okanye iphule indlela imveliso enempumelelo ngayo. Uyilo olukrelekrele lunokunceda ukwandisa ukuthengiswa kwemveliso ngokwenza iimveliso zibe nomtsalane ngakumbi kubathengi. Eli nqaku liza kuxubusha ezinye zeendlela zokuyila ezingasetyenziselwa ukwandisa ukuthengisa kunye nokunyusa umgca wakho ophantsi!
Ukubamba Ingqalelo
Ukuqatshelwa ngokulula kubathengi bakho yenye yezona nzuzo ezinkulu ezinokufunyanwa lishishini lakho. Ishishini lokutya lihlala licinga ngezinto ezintsha Uyilo lokupakisha lweemveliso zokutya njengoko beqonda ukuba yenye yeendlela ezilungileyo zokunyusa intengiso yemveliso yabo. Ngapha koko, amashishini amaninzi ngoku asebenzisa uyilo loyilo kunye nobuqili njengendlela yokubamba ingqalelo kunye nokwandisa uguqulo.
Ngokomzekelo, uphando olwenziwa yiYunivesithi yaseStanford lubonise ukuba ukuyila ngokutsha ukupakishwa kokutya kwinkampani yeziqhamo kunye nemifuno kwandisa ukuthengisa nge-24%. Uyilo olutsha belutsala amehlo kwaye lunento yolonwabo eyahenda abathengi ukuba bathenge imveliso.
Ayikokutya nje shishini abaxhamlayo ekutsaleni ingqalelo ngoyilo olukrelekrele. Amanye amashishini amaninzi asebenzisa eli qhinga ukunyusa intengiso yemveliso yawo.
Ukudala iNdawo yokuThetha
Ukuba abantu baqala ukuthetha malunga nokupakishwa kwakho kwaye baqale ukwabelana ngezimvo, ukwinto entle. Uyilo olukrelekrele lunokunceda ukwenza imveliso yakho ikhumbuleke ngakumbi kwaye ibe phezulu engqondweni kubathengi abanokubakho. Ukuba unokwenza indawo yokuthetha, kunokwenzeka ukuba ukwandisa ukuthengisa.
Ukupakishwa kwakho yenye yezinto zokuqala abathengi abanokuthi bazibone xa bedibana nemveliso yakho. Ufuna ukuqiniseka ukuba itsala amehlo kwaye inomtsalane. Kodwa ayisiyiyo yonke loo nto kuba uyilo olukrelekrele lunokunceda ukwenza imveliso yakho ikhumbuleke ngakumbi kwaye ibe phezulu engqondweni kubathengi abanokubakho.
Ukuba unokwenza indawo yokuthetha, kunokwenzeka ukuba ukwandisa ukuthengisa. Yinto eyodwa okanye enomdla malunga nemveliso yakho eyenza abantu bathethe. Isenokuba luphawu olutsha olutsha, inzuzo engalindelekanga, okanye uyilo nje olutsala amehlo.
Ukudala indawo yokuthetha yindlela efanelekileyo yokwandisa ulwazi lwe-brand kwaye ufumane abantu abanomdla kwimveliso yakho.
Amava angcono oMthengi
Ukupakishwa okulungileyo ngokuqinisekileyo kuya kuluphucula amava kumakhasimende. Ukuba imveliso yakho inomtsalane kwaye iyilwe kakuhle, abathengi baya kutyekela ekuyithengeni. Oku kungenxa yokuba ukupakishwa okulungileyo kunokunxibelelana kakhulu malunga nomgangatho wemveliso yakho. Isenokubonisa ukuba uyabakhathalela abathengi bakho kwaye uzimisele ukutyala imali ekunikeni amava alungileyo.
Ukongeza, amava angcono omthengi anokufezekiswa ngokubonelela ngenkonzo yomthengi engcono. Ukuba abasebenzi bakho banobuhlobo kwaye baluncedo, abathengi baya kuba lula ukuba babuye kwaye bathenge kuwe kwakhona. Kananjalo baya kuba nakho ukukucebisa kubahlobo babo kunye nosapho. Inkonzo elungileyo yabathengi ibalulekile ekudaleni abathengi abaphindayo kunye nokwandisa intengiso.
More Organic Traffic
Nje ukuba abantu baqale ukubona ukupakishwa kwakho, baya kuqala ukuba nomdla kwimveliso yakho. Ukuba unokubenza bandwendwele iwebhusayithi yakho, kunokwenzeka ukuba wenze intengiso. Kodwa ubafumana njani abantu ukuba bandwendwele iwebhusayithi yakho?
Enye indlela kukuqinisekisa ukuba ukupakishwa kwakho kuyilwe ngendlela eyenza kube lula ukuba abantu bafumane iwebhusayithi yakho. Umzekelo, ukuba ufaka i-URL yakho kwipakethe yakho, abantu baya kukwazi ukuyichwetheza kwisikhangeli sabo kwaye bafumane indawo yakho.
Enye indlela yokunyusa i-traffic kwindawo yakho kukusebenzisa ubuchule bokuyila obukrelekrele okwenza abantu bafune ukufunda ngakumbi ngemveliso yakho. Umzekelo, ukuba usebenzisa uyilo olutsala amehlo kwipakethe yakho, abantu baya kuba lula ukuyiqaphela kwaye bafune ukufumanisa ngakumbi malunga nento oyithengisayo.
Ukuba unokufumana abantu abaninzi ukuba bandwendwele indawo yakho, kunokwenzeka ukuba wenze intengiso eninzi. Ke, ukuba ujonge iindlela zokonyusa intengiso yemveliso yakho, cinga ukusebenzisa ubuchule bokuyila obukrelekrele ukufumana itrafikhi ethe kratya kwindawo yakho.
Ukwandiswa kweLizwi ukuya emlonyeni
Abathengi bakho baya kuqalisa ukukuvotela nje ukuba babone ukuba lungakanani ukhathalelo olufakayo epakekweni. Uyilo olukrelekrele ludala ukwanda kwegama-ngomlomo kwimveliso yakho. Kwaye xa abantu bethetha, abathengi abanokuba ngabathengi bayaphulaphula. Badla ngokuthenga kuwe kuba beyithemba into abayivayo. Iba sisiprofeto esizizalisekisayo sempumelelo.
Umzekelo, jonga ekwandisweni kwegama lomlomo kwiimveliso ze-Apple. Baziwa ngoyilo lwabo oluthambileyo, kwaye oko kunabela kwipakethe yazo. Icocekile kwaye i-minimalist, ebonisa ngokugqibeleleyo imveliso ngaphakathi. Oku kudala amava amahle e-unboxing abathengi abanomdla wokwabelana nabanye. Kwaye ngenxa yokwanda kwelizwi lomlomo, abathengi abanokuthi bathenge imveliso yeApple.
Akunjalo nje malunga nokwanda kwegama-ngomlomo, nangona kunjalo.
Ukuma ngaphandle
Ukuba wodwa xa kuthelekiswa nokhuphiswano lwakho yenye yeendlela zokwandisa ukuthengiswa kwemveliso ngoyilo olukrelekrele. Ukuba imveliso yakho ibonakala yahlukile kunaleyo ikhoyo ngoku emarikeni, abathengi bayakuqaphela kwaye babe nomdla ngakumbi.
Basenokude bakulungele ukuhlawula ixabiso eliphezulu kwinto ebonakala ngathi intsha okanye ekhethekileyo. Nangona kunjalo, kubalulekile ukuqiniseka ukuba imveliso yakho isekumgangatho ophezulu kwaye iyahlangabezana neemfuno zabathengi, njengoko ukuma ngaphandle akunamsebenzi nokuba ayisiyomveliso ilungileyo.
Kunokuba nzima ukugqama kwihlabathi lanamhlanje kuba zininzi kakhulu iimveliso ezikhoyo, kodwa ngokuqinisekileyo kunokwenzeka ngoyilo oluchanekileyo.
Isakhiwo seBrand
Ukuba ne uphawu olomeleleyo ibalulekile kulo naliphi na ishishini elifuna ukwandisa intengiso kunye nokwakha ukunyaniseka kwabathengi. Uphawu lungaphezulu nje kwelogo okanye isilogeni; ngamava onke abathengi abanawo nenkampani yakho.
Uyilo ludlala indima enkulu ekwakheni uphawu olomeleleyo. Yonke indawo yokuchukumisa abathengi abanayo kunye nenkampani yakho, ukusuka kwiwebhusayithi yakho ukuya kwipakethe yakho ukuya kwimveliso yakho ngokwayo, kufuneka icwangciswe ngononophelo ukwenza amava angaguqukiyo kwaye alungile.
Uyilo olukrelekrele lunokukunceda unxibelelane ngento eyenza ibhrendi yakho ibe yodwa kwaye ixabiseke, kwaye inokwenza kube lula kubathengi ukufumana nokuthenga iimveliso zakho.
Uyilo olulungileyo yinto abantu abaya kuyikhumbula ngokulula njengoko iya kubamba ingqalelo yabo, kutheni ungayisebenziseli ukupakisha? Kwakhona kuya kudala indawo yokuthetha kunye nokuphucula amava omthengi. Uya kufumana i-traffic eyongezelelekileyo yewebhusayithi yakho kunye nokwanda kwegama ukuya emlonyeni kwisiseko sakho sabathengi. Ngokuqinisekileyo iya kukwenza ugqame kukhuphiswano kwaye ikuncede wakhe uphawu lwakho!
